These are the slides from the week 4 session on planning, production and presentation

1. MAC 212
Live Programmes
Planning and top tips

2. Tip #1
Production Values are
important
How can you do it better?

3. Tip #2
Think about the listener
What do they want? Who are they?

4. From Powerful Radio…
 Over-Prep
 Do things the listeners do
 Structure your breaks BEFORE the mic opens
 Remember your audience composition when
building in features
 Speak concisely. Edit copy or write down
important items so you won’t get lost

5. Tip #3
Plan the programme fully –
And have a back-up

6. Tip #4
Plan each link and live
element
Live is a risk but you can reduce the risk

7. Be Prepared
 Be prepared and on time for your show. What
listeners respond to is the finished product. Our
product is what comes out of the speakers on
the radio. Our preparation is real but often
invisible.
 Geller. 2012. P137

8. Producers
 Set the framework of the show
 Establish what the show is about / style
 Communicate their decisions and ideas
 Support the process
 Have an overview of the whole process
 Leading but not dictating

9. What a presenter wants

10. Tip #5
Script all cues and menus
Allows creativity, structure and humour

11. Tip #6
Use signposts
Coming up…..
Now we have…
Earlier you will heard….

12. Presenters
 Know what you want to say
 Think about who you are talking to
 Consider:
 The pace of what you say
 The mood? Are upbeat/happy? Or serious?
Intimate? Friendly?
 Your accent and dialect. Pronounciation

13. Radio Four

14. Tip #7
Think Laterally
Don’t do the obvious… ‘cos that’s been done

15. Tip #8
Be ambitious and be creative
Go for it!!!

16. Tip #9
Look beyond these 4 walls
What’s happening in the real world?

17. Tip #10
Use Textures and Colours

18. Creating Powerful Radio: P39
extracts from Tommy Kramers Coaching Handbook
 Pull the listener with you
 Use real language
 Connect with the listener
 The rule of one
 Promote ahead
 Have a road map

19.  PART ONE: 1100-1200
 An idea for a 45 second link
 Plan it and do it
 Something new and fresh
PART TWO… until 1300
In your groups create a show brief and then
produce a 30 second trail for your show, play
it back next week

20. Trail Making

21. Trails
 What are you promoting?
 Are you showing? Telling? Teasing?
 What do you want the listener to do?
 What reason are you giving to listen?
 Do you use your voices? A station voice?
Characters?