1. Rafael Márquez García
SUBLIMINAL MESSAGES

2. INDEX
 What it is
 History
 Some cases
 Studies
 Associative advertaising
 Product placement
 Questions

3. WHAT IT IS?
 Motion images
 No movement images
 Legal?

4. HISTORY
 James Vicary
 1957
 Lipton Ice
 APA

5. SOME CASES
 Coca-Cola

6. SOME CASES
 Disney

7. STUDIES
 Wilson Bryan key
 Lluis Bassat
 No effects

8. ASSOCIATIVE ADVERTAISING
 Cars
 Cosmetics
 Home products

9. PRODUCT PLACEMENT
 Jurassic park
 Navy

10. SUMMARY
 Imperceptible
 James Vicary
 No effects
 Great controversy
 Associated advertaising
 Product placement

11. QUESTIONS
 Who did the fisrt experiment of subliminal
messages?
a) Lluis Bassat
b) James Vicary
c) Coca-Cola

12. QUESTIONS
 Which trade mark include subliminal
messages?
a) Nike
b) Sony
c) Disney

13. QUESTIONS
 Which film have location advertaising?
a) Harry potter
b) Lord of the rings
c) Jurassic park

14. THANK YOU
Any question?