Social Media Optimization Trends in 2019 | Raghbat
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Social media is always-changing. In new platforms, different consumption
habits or varied forms of communication, social media platforms such as
Facebook, Instagram, WhatsApp etc. are continuously coming up with
inventive features that include different dimensions to the platforms. These
changes not only helps users engage in a number of diverse ways with their
top choice brands online but also allow marketers a chance to fascinate
their audiences through an array of tools and tactics.
It is important for marketers to remain ahead of the game and keep
themselves immersed within the most recent social media promoting trends,
as well as those within the future, so they can equip themselves with the
technology and skills required to form the most of online platforms. Here’s
what Savvy Insights predicts are the best social media trends in 2019.
Instagram is known by everybody, particularly if one is within the age bunch
of 18 to 35. Yes, it is pretty popular for youth and Instagram has over 700
million users. after presenting Instagram stories similar to Snapchat, it has
pick up lot of attention of nearly all the influencers and marketers to make
it another source of income. It is estimated that Instagram is going to
overtake numerous other social media platforms in terms of popularity.
Instagram has made stories a worldwide trend for people independent of
their age and culture. Facebook, YouTube, and LinkedIn also have too come
up with Stories. It clearly demonstrates that the trend of stories will pick
up strength within the coming years. As per a survey, over 400 million
individuals consuming Stories on Instagram every day. This number will
increase in 2019.
Stories have few characteristics that make them colossally well known
among the people.
Engagement and entertainment
Authentic and relevant
Fresh and instant
According to numerous great organizations and companies who believed
in social media-Influencer marketing techniques connect with new
audiences and visitors, and proved it as one of the most supportive for
improving engagement with both returning and new guests. And next
year, it is likely that more brands will grasp influencer marketing as a
brilliant technique and source to connect with audiences.
In any case, it is fundamental to keep in mind that entrepreneurs need to
discover the influencer who is an expert within the domain related to their
trade. For case, a restaurant app owner can take help from a well known chef
to promote the app on a social media stage.
Specialists believe that around 80% of what we consume online will soon
change into video content. We have presently entered within the age of live
videos. Such videos are as of now well known on YouTube. Soon, Facebook
and Instagram will too follow it. Instagram has brought Instagram Stories
and this feature has become very well known among Instagram users.
Live videos are more true and interesting and they can increment the
reliability of any business. When the viewers watch the live video of a item
or brand, they find it exceptionally useful and can take the purchase choice
If a picture is worth a thousand words, the video is worth a billion words! As
the most well known tool, videos are all set to grow in the year of 2019.
Live and unfiltered video are changing the game of social media completely.
A quickest developing social media sites Facebook, Twitter and Instagram
has already launched their own live video streaming platforms. And, as they
are getting an astonishing reaction they all are already up to give many new
things to it. Facebook Live is getting to be so well known that numerous new
media company is utilizing Facebook live for making stories.
Augmented Reality (AR)
Augmented reality (AR) astoundingly shouts that ‘Future is here’ after the
very first event facilitated in Steve Jobs Theater, will declaring iPhone 8 and
X. It says that both the gadgets have integrated with the new chip that will
permit the phones to provide users with remarkable augmented reality (AR)
And now that Snapchat has already begun supporting filters that permit
users to take a selfie with their Bitmoji character via AR.
This clearly defines that brands might soon be able to project their products
into the timeline of social media users through some special filters with
augmented reality (AR).
The user will stay in the center of a social media marketing campaign in
years to come. Presently, when we say the user-generated content, it is made
either by the faithful customers or fans of businesses.
The user-generated content is one of the most successful ways to involve
customers along with your business because it is possible to provide an
improved client experience with the assistance of such content. In coming
years, influential YouTubers will play a noteworthy part in spreading word-
of-mouth marketing within the online world.
Private Social Messaging
Private messaging over social media websites is more like a huge trend
that's developing day-by-day significantly over the following year. Facebook
Messenger is a awesome case that already has more than a billion active
This is also getting a place into the social media strategies because it
empowers deeper and two-way conversations online between the people or
organizations to people. Apart, Artificial Intelligence (AI) and Chatbots will
provide brands to offer adjusted and way better shopping experiences on
messaging platforms such as Messenger including Whatsapp.