Create winning pitch deck impress investors

By Raghuveer Kovuru
CREATE A WINNING PITCH DECK
PERFECT YOUR PITCH DECK. IMPRESS YOUR INVESTORS.

General Pitch Deck Investor Pitch Deck
Confidential. All Rights Reserved. 2019.
 In-person presentation
 Tells story & vision in simple terms
 Contains basic info
 For audience with no prior info
 Self Explanatory
 Discusses concepts in detail
 Contains deeper info
 For audience with prior info
What is your Context?

Source: Slidebean
Lost?

Story
Intro Development End
The 3 Act Structure
By Guy Kawasaki
Climax
Why
Who
How
Vision
OtherInfo

Problem
Solution
Traction
Product
OpportunityCompetition
Go To Market
Ask
Team
Purpose
The Invincible 10

What is your purpose?
Help discover things they love and inspire them to go do
those things in real life
To create a world where people work to make a life, not
just a living
Transportation as reliable as running water, everywhere
for everyone
Belong anywhere
All the music you ever need is right here. For every
moment.
Making Commerce Easy
Make your working life simpler, more pleasant and more
productive

“The bigger the problem, the bigger the opportunity.
Nobody will pay you to solve a non-problem’’
-Vinod KhoslaConfidential. All Rights Reserved. 2019.

“Pitch the problem, not the solution”
 What is your startup addressing?
 Why do you think it is a problem?
 Who is actually facing this problem?
 Is the problem significant and monetizable?
 Has it been validated by research and data?

 What is your solution to the problem?
 What are existing alternatives?
 What is your Unique Selling Proposition
(USP)?
 Do you use any proprietary technology?

 Is your Minimum Viable Product (MVP) ready?
 What are your product/services technical specifications?
 Can you do a quick demo of your product?
 Put up some functional screen grabs

www.clowork.in
Rated one of India’s best coworking
spaces by Entrepreneur Magazine

 Considered by many as the most important slide
 Bottom-up market analysis
 TAM, SAM, SOM
 Ideal customer profiles(ICP) (Early adopters)
 Life Time Value (LTV), Customer Acquisition Costs
TAM
SAM
SOM
“It’s a billion dollar market.
Even if we capture 1%, we are good!”
TAM: Total Addressable Market
SAM: Service Addressable Market
SOM: Service Obtainable Market

“Every business has competition. It is inevitable!”

REVENUE MODEL
 Where’s the money coming from?
 Can you layout your multiple revenue streams?
 How much does your product/service cost?

“Be clear about how much you want”
How much capital do you need?
What do you require that capital for?
Can you break down the costs?
Financial projection snapshot.

 Why you guys?
 What are your past experiences?
 What are your academics?
 Do you have any advisor on board?

‘’We thought Airbnb
was a bad idea. We
funded it because we
really liked the
founders.’’
-Paul Graham

Do
Don’t
Tell a story & engage people emotionally
Limit each slide to expressing one idea
Prepare to make a great first impression
Show the people behind your idea
Keep a consistent look in presentation
Know your metrics better than anyone
Use too many bullet points
Make it too long
Read word by word from your script
Create a text-rich, picture-proof presentation
Come unprepared
Don’t use multiple fonts

TOOLS

raghuveer@clowork.in
Any
Questions?

Create winning pitch deck impress investors

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