The infographic was created using advanced analytics and natural language processing technologies to analyze large volumes of social media data, including Twitter, blogs and message boards to bring you the birth of cyclechic.

1. Birth of a Trend: Cycle Chic
IBM Social Sentiment Index
Cycle Chic is a burgeoning fashion/transportation movement
dedicated to cycling in stylish street clothes, often atop classic
bicycles. The mostly urban phenomenon has spread around
the world to many cities – largely via social media. The
following map illustrates how discussion of Cycle Chic has
propagated online year by year. The infographic was created
using advanced analytics and natural language processing
technologies to analyze large volumes of social media data,
including Twitter, blogs and message boards.
Click to advance.

2. 2007 Birth of a Trend: Cycle Chic
The first blog devoted to Cycle Chic is created in Copenhagen. Quickly, social sharing of pictures of chic cyclists,
their bikes and accessories becomes a key activity for enthusiasts. Within a few months, the initial geographical
jump occurs, as online discussion of Cycle Chic spreads from inside Copenhagen to Berlin, the first indication
that Cycle Chic spreads through cities with strong artistic communities.
Introduction 2007 2008 2009 2010 2011 2012

3. 2008 Birth of a Trend: Cycle Chic
A Cycle Chic Manifesto, published online, urges “Style over speed.” According to the Manifesto, adherents must
“contribute visually to a more aesthetically pleasing urban landscape” and “refrain from wearing and owning any
form of ‘cycle wear’”. The online discussion of Cycle Chic spreads to Stockholm, Portland (Oregon)
and Los Angeles. Online chatter increases 228% over 2007.
News
Dashing Tweeds® textile and clothing company founded
in the UK.
Outlier®, a clothing company, established in New York,
introduces “bike-to-boardroom” pants.
In Munich, Stilrad® brings a gallery aesthetic to bicycle
retailing.
Introduction 2007 2008 2009 2010 2011 2012

4. 2009 Birth of a Trend: Cycle Chic
The Cycle Chic movement begins to gather steam, with online discussion spreading to London, Amsterdam,
Dublin, Atlanta, New York, Ghent, Boulder, Seoul, Charleston, Phoenix, Poznan, and Dallas. Online chatter
increases 210% over 2008.
News
The first “Tweed run” -- events where people dress
in vintage or modern tweeds and cycle in groups – is
organized, in Savile Row, London,
Hudson Urban Bicycles® (HUB) in the West Village,
NYC hosts Bike Style Saturday Night, a fashion show
featuring chic cycling wear.
Po Campo® founded in Chicago, offering stylish bicycle
bags and accessories.
Introduction 2007 2008 2009 2010 2011 2012

5. 2010 Birth of a Trend: Cycle Chic
Online mentions of Cycle Chic appear in Chicago, Barcelona, Sydney, Valencia, Vancouver, Lisbon, Helsinki, Bei-
jing, Sacramento, Vienna, Toronto, Rio de Janeiro, Canberra, Johannesburg, Boston, Tokyo, Singapore, Shanghai,
and Mexico City. Online chatter increases 274% over 2009.
News
The Bristol Cycle Festival is founded.
At the Velo City Global conference, Copenhagen’s
cycling movement is proclaimed “a celebration of
democracy.”
Introduction 2007 2008 2009 2010 2011 2012

6. 2011 Birth of a Trend: Cycle Chic
Online discussion spreads to Montreal, Bogota, Moscow, Oporto, Ottawa, Paris, Sao Paulo, Seville, and Seattle.
Online chatter increases 159% over 2010.
News
Chrome Industries® debuts Kursk® cycling shoes with
classic sneaker design.
Ralph Lauren® introduces Tweed Run-influenced
Rugby® collection.
Target® begins selling new Missoni® for Target bicycle
Introduction 2007 2008 2009 2010 2011 2012

7. 2012 Birth of a Trend: Cycle Chic
The number of blogs associated with Cycle Chic tops 100. Tallinn, the capital of Estonia and ranked as one of
the top ten digital cities in the world, is added to the online discussion. Online chatter increases 170% over 2011
(partial year).
News
Fashion weeks in New York and London meld high
fashion and cycling.
Levi’s® creates Commuter Series™ jeans.
Gucci® introduces “Bianchi® by Gucci” bicycle.
Introduction 2007 2008 2009 2010 2011 2012
Trademarks and Registered Trademarks are owned by the applicable corporation in the United States and other countries.
Copenhagenize Consulting claims to own the trademark in "Cycle Chic" in Denmark