Live and Interactive 2011 - BBECon // European Conference

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Raheel Gauba

Technology Business

LAST TIME WE TALKED...

October 3, 2011 #liveInt 2

LAST TIME WE TALKED...

FOUNDATIONS OF SUCCESSFUL WEBSITES
SHARE INFORMATION MORE EFFECTIVELY
COMMUNICATE IN A PERSONALIZED MANNER
SUPPORT ORGANIZATIONAL GOALS
BUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS

October 3, 2011 #liveInt 2

LAST TIME WE TALKED...

October 3, 2011 #liveInt 3

IT’S THE ERA OF
SIMPLICITY &
USABILITY

October 3, 2011 #liveInt 4

IT’S THE ERA OF
SIMPLICITY &
USABILITY

A aaah! ed
more bling
No ites!
ou t webs

October 3, 2011 #liveInt 4

YOUR SUPPORTERS
ARE SOCIAL...
HOW ABOUT YOU?
/ are you listening?
/ public networks
/ private networks
/ social sign-on tech
/ ‘like’
/ +1
/ tweet
October 3, 2011 #liveInt 5

CREATE
DIGESTABLE +
SHARABLE CONTENT!

October 3, 2011 #liveInt 6

CREATE
DIGESTABLE +
SHARABLE CONTENT!

they LOVE
read ing me!

October 3, 2011 #liveInt 6

CREATE
DIGESTABLE +
SHARABLE CONTENT!

they LOVE
read ing me!

love
nd I l!!!
h, a vira
o
g oing

October 3, 2011 #liveInt 6

HOW ABOUT PIZZA
WITH YOUR USERS?

October 3, 2011 #liveInt 7

EMOTIONS LEAD TO ACTIONS

/ storytelling
/ powerful images
/ engaging videos
/ featured quotes
/ calls to action

October 3, 2011 #liveInt 8

WRITING STYLE & TONE

October 3, 2011 #liveInt 9

(PLEASE) TELL ME
WHAT YOU HAVE ACCOMPLISHED...
SHOULD I SUPPORT YOU?

October 3, 2011 #liveInt 10

(PLEASE) TELL ME
WHAT YOU HAVE ACCOMPLISHED...
SHOULD I SUPPORT YOU?

9,999 PEOPLE SERVED

9,999 GALLONS DELIVERED

9,999 PETITIONS FILED

9,999 LIVES SAVED

October 3, 2011 #liveInt 10

AND FINALLY... CTA’s

October 3, 2011 #liveInt 11

AND FINALLY... CTA’s

What would you like
for me to do next?

October 3, 2011 #liveInt 11

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Live and Interactive 2011 - BBECon // European Conference

1. Live & Interactive Your Website in Focus - Does your website meet your objectives? RAHEEL GAUBA Brand Leader & Creative Director, Blackbaud #liveInt #bbecon

2. LAST TIME WE TALKED... October 3, 2011 #liveInt 2

3. LAST TIME WE TALKED... FOUNDATIONS OF SUCCESSFUL WEBSITES SHARE INFORMATION MORE EFFECTIVELY COMMUNICATE IN A PERSONALIZED MANNER SUPPORT ORGANIZATIONAL GOALS BUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS October 3, 2011 #liveInt 2

4. LAST TIME WE TALKED... October 3, 2011 #liveInt 3

5. LAST TIME WE TALKED... DESIGN PHILOSOPHY EVERY PIXEL HAS A PURPOSE DESIGN MUST BE AUDIENCE CENTRIC LESS IS ALWAYS MORE MAINTAIN OR IMPROVE THE BRAND IDENTITY THE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS FOCUS ON MOVING THE AUDIENCE THINK OUTSIDE THE BOX CONTENT IS KING PUT YOUR CMS TO GOOD USE! October 3, 2011 #liveInt 3

6. IT’S THE ERA OF SIMPLICITY & USABILITY October 3, 2011 #liveInt 4

7. IT’S THE ERA OF SIMPLICITY & USABILITY A aaah! ed more bling No ites! ou t webs October 3, 2011 #liveInt 4

8. YOUR SUPPORTERS ARE SOCIAL... HOW ABOUT YOU? / are you listening? / public networks / private networks / social sign-on tech / ‘like’ / +1 / tweet October 3, 2011 #liveInt 5

9. CREATE DIGESTABLE + SHARABLE CONTENT! October 3, 2011 #liveInt 6

10. CREATE DIGESTABLE + SHARABLE CONTENT! they LOVE read ing me! October 3, 2011 #liveInt 6

11. CREATE DIGESTABLE + SHARABLE CONTENT! they LOVE read ing me! love nd I l!!! h, a vira o g oing October 3, 2011 #liveInt 6

12. HOW ABOUT PIZZA WITH YOUR USERS? October 3, 2011 #liveInt 7

13. EMOTIONS LEAD TO ACTIONS / storytelling / powerful images / engaging videos / featured quotes / calls to action October 3, 2011 #liveInt 8

14. WRITING STYLE & TONE October 3, 2011 #liveInt 9

15. (PLEASE) TELL ME WHAT YOU HAVE ACCOMPLISHED... SHOULD I SUPPORT YOU? October 3, 2011 #liveInt 10

16. (PLEASE) TELL ME WHAT YOU HAVE ACCOMPLISHED... SHOULD I SUPPORT YOU? 9,999 PEOPLE SERVED 9,999 GALLONS DELIVERED 9,999 PETITIONS FILED 9,999 LIVES SAVED October 3, 2011 #liveInt 10

17. AND FINALLY... CTA’s October 3, 2011 #liveInt 11

18. AND FINALLY... CTA’s What would you like for me to do next? October 3, 2011 #liveInt 11

19. your turn! October 3, 2011 #liveInt 12

20. Live & Interactive Your Website in Focus - Does your website meet your objectives? Thank You! RAHEEL GAUBA Brand Leader & Creative Director, Blackbaud Twitter: @raheelgauba Email: raheel.gauba@blackbaud.com Slides: www.slideshare.net/raheelgauba Facebook: Raheel Gauba #liveInt

Live and Interactive 2011 - BBECon // European Conference

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