1. Corneal Blindness Elimination Project (CBEP)“Why let them linger in the dark when we can share our vision”

3. Reasons for very less donations 3

4. Modus Operandi 4

5. Starting with Hyderabad We plan to start with Hyderabad and will be concentrating only on Hyderabad during the first year Since there are sufficient eye collection centers, Eye banks and hospitals in Hyderabad, we will be working primarily on the awareness and Dial 104 part Once we have an effective, sustainable and replicable model, we plan on implementing the same in other towns/cities starting with Warangal Except Hyderabad, in remaining places of AP, along with the awareness and Dial104 part, we need to focus on setting up eye collection centers also 5

6. Awareness We will plan, discuss and implement Innovative, Effective and Appealing means to spread awareness Will spread awareness through Internet Mass Media Peer2Peer – Most effective Others 6

7. ` Website Will have appealing videos, detailed posts to tell the need and to address the myths Visitors can share their experiences, feedback Visitors can shout using the social networking sites Blogs – posts, Flash Banners Will provide flash banners and other advertising material Facebook, Twitter, Orkut and others 7

8. MassMedia 8

11. Collaboration with HMRI(104) The present 1919 toll free number is accessible only in Hyderabad and Vijayawada, that too only from BSNL landlines Unlike 1919, 104 will be a toll free number accessible anywhere in AP from any mobile/landline round the clock 11

12. Expansion – Other places When replicating this in other places (starting with Warangal), we need to concentrate on ground-level things in addition to spreading awareness and 104 Eye Collection Centers There should be sufficient eye collection centers spread across the state so that cornea can be retrieved with in 4-6hrs from the time of death We will strive to achieve the same in collaboration with various eye banks, hospitals and NGOs Transportation APSRTC & Courier Services(if needed) will be playing a major role in a. Transporting corneas from eye collection centers to eye banks for evaluation. b. Transporting healthy corneas from eye banks to eye hospitals for grafting. 12

13. Key performance indicators Number of calls to 104 Success rate of APJUDA (No of cases convinced/ No of cases counselled) Number of scrolls/ telecasts in mass media Number of people reached Number of eye donations 13

14. GROUND WORK I met these people personally and discussed regarding corneal donation, challenges and related issues. 14 Cont …

15. 15 The above people I have listed (especially Dr. (Lt. Col.) Dayakar , Dr Nagesh, Dr Ashokan) will readily help us in our project in every way possible.

16. SUCCESS TILL NOW Collaboration with HMRI Fortunately I met the best person in HMRI Dr. (Lt. Col.) Dayakar , a visionary and a very inspiring person. (http://www.hmri.in/advisors.aspx) He is ready to help us out in this project through HMRI . Collaboration with APJUDA Met Mr. Nagesh, APJUDA state convenor a couple of times and he too has expressed his interest to work on this project. In due time, they want to undertake this as the first project of APJUDA . Inclusion of Raghu in the team Raghu has been working as Grief Counselor in NIMS, Hyderabad for the last 6 years. He is very resourceful and is keenly interested in working with us. Inclusion of Kishore, Raghuveer in the team Both Kishore and Raghuveer are 2nd year NITW students from HYD . They are already associated with EBAI and will be a huge asset to the team for executing the project in Hyderabad. 16

17. People involved Till now, Myself, Pavan M(ECE 2008), Ramesh R(EEE 2008) and Pavan T (ECE 2004) are working on this . Once the execution starts, more will get involved. 17

18. Vision Making corneal donation a routine in Andhra Pradesh by spreading awareness in every way possible , by eliminating all the religious and medical related myths associated with corneal donation “With effective planning, co-ordination and dedicated effort , we can definitely aim at materializing our vision”. 18

19. - SrihariManeru Thank you 19