1. A Report On
AN EMPIRICAL STUDY OF CONSUMER
ATTITUDES AND PERCEPTION
TOWARDS NOTEBOOKS AND
NETBOOKS
In the partial fulfilment of the requirement for award of degree of
MASTER IN BUSINESS ADMINISTRATION (2009-2011)
Submitted to Submitted by
Er. Sandeep Virdi Rahul Sayal
Roll no- 5919
MBA 2nd
year
SCHOOL OF MANAGEMENT STUDIES
PUNJABI UNIVERSITY PATIALA

2. An Empirical Study of Consumer Attitudes and Perception towards Notebooks and Netbooks
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Acknowledgement
The project report entitled “An Empirical Study of Consumer Attitudes and
Perception towards Notebook and Netbook” demand a lot of research and
methodology to be followed. For that matter I needed a proper guidance and support to
be able to come up with true picture of the market.
I take the privileged of conveying my heartiest gratitude to all those, who directly or
indirectly enable me complete my project.
I, Rahul Sayal, student of M.B.A. II year hereby declare that I have completed this
project report under the guidance of Er. Sandeep Singh Virdi.
Er. Sandeep Singh Virdi was always there to listen and give advice. He taught me how
to ask questions and express my ideas. He showed me different ways to approach a
problem and helped me to accomplish my goal.
Further I express my gratitude towards my parents for helping me throughout to make
this project successful. I pay regards for their kind co-operation.
Date:
(Rahul Sayal)

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CERTIFICATE
This is to certify that Mr Rahul Sayal a student of MBA 2nd
year, School of
Management Studies, Punjabi University Patiala, session 2009-2011 has successfully
completed his project entitled
“An Empirical Study of Consumer Attitudes and Perception towards
Notebook and Netbook”
under my guidance. His work is an outcome of an original effort and has not been
submitted for the award of any other degree elsewhere.
PROJECT GUIDE
(Er. Sandeep Singh Virdi)
Lecturer
School of Management Studies
Punjabi University Patiala

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TABLE OF CONTENTS
Chapter
No.
CONTENTS Page
No.
Chapter 1 Introduction to Project
Introduction
Background
Consumer Behavior
Perception
The Portable Laptop Trends
Potential drawbacks with a Netbook Computer
Technical Features
Characteristics of Computer
Demographic Study for Consumer Product (Laptop)
Evaluation Based On Add- On Features
Savings on Portable Computers
Choosing a Laptop or a Desktop
Mini Notebook Computers Are Popular Choice
1
4
6
10
13
19
21
23
30
34
37
41

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Chapter 2 Review of Literature
Literature Review 49
Chapter 3 Research Methodology
Rationale of Study
Objective of the Study
Research Methodology
53
54
55
56
Chapter 4 Data Analysis and Interpretation 59 - 93
Chapter 5 Major Finding 95
Chapter 6 Recommendations 97
Chapter 7 Limitations & Agenda for future research 99
Chapter 8 Conclusions 101
Bibliography / References
Appendix
103
110

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CHAPTER 1
INTRODUCTION

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INTRODUCTION
Laptop sales in India have risen drastically, which accounts for over 25% of the total
personal computer market. Laptop sales only accounted for a 3% of the total personal
computer till 2003. The sales of the laptops has reached a mark of 0.68 million unit in
fiscal year 2006-2007 which accounts for a growth of 59% over the same period in
fiscal year 2005-2006. Sale of desktop computers and laptops has touched the mark of
8.5 million units in the fiscal year 2007-2008. There are various main players in the
Indian notebook market. The objectives of the study are to understand the brand
position in the minds of the laptop owners and to map their perception. It also focuses
on mapping the dealer perception about the top performing brands in the laptop sales.
From the study it was found that customers prefer a particular brand compared to
others. This particular brand is preferred mainly by the youths because of the good
configuration available and its brand image. The company being studied seems to be
lacking in considered attributes. Businessmen however use a combination of all the
brands; this could be probably because of the various applications of theirs. The
customers find cash discount and free accessories most attractive while making a
purchase. A reasonable %age of people also has a mind to accept new offers also. The
success rate in achieving good market share by the highly preferred company by
customers proves that the advertising media plays a crucial part in promoting their
products. The dealers find the incentives by this particular company most attractive
compared to other IT and technology companies.
There are seminal studies on consumer purchase decision models in the literature,
however, consumer purchase decisions vary greatly depending on the product to be
purchased. Therefore, sectoral studies are needed to delineate the factors affecting

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consumer purchase decisions in various product markets. The International Data
Corporation (IDC, 2006) report mentioned that in 2005 consumers continued to
respond very positively to very attractive price points, but portable demand in the
business space remained very strong too. According to What Laptop (2005), Dell was
the number one choice in worldwide with 7.9 million sales. It was followed
respectively by HP (7.4 million), Toshiba (5.8 million), IBM (4.3 million), and Acer
(3.9 million) in year 2004. Furthermore, revenue generated from notebooks has long
surpassed desktops, thanks to higher average selling prices for notebooks. According to
CRN (2006) in June 2005, notebook sales accounted for $216.1 million or $1,442.66
per notebook whereas desktops accounted for $113.9 million, or $762.98 per unit. The
average notebook price fell 11.8 % from $1,635.07 in the year-ago month and in the
same period, desktop prices fell 5 % from $803.38 (CRN, 2006). In addition, new
product launches to the market, acquisitions and mergers in the sector, rapid
developments in the nano-technology, integrated wireless networking, and decreased
prices make it extremely vital for the companies to understand the factors underlying
consumers’ laptop purchase decisions.
The customer base of a company consists of three groups of consumers: stayers (those
who had never switched from a previous brand), satisfied switchers (those who
switched for reasons other than dissatisfaction), and dissatisfied switchers (those who
switched because they were dissatisfied from their previous brand). Understanding the
attitudes of these three different groups of customers plays an important role when
implementing effective and feasible retention and loyalty strategies. Furthermore, it is
also crucial to understand whether there are differences among these groups in terms of
the factors affecting their future laptop purchases when they are upgrading their
computers.

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The objectives of this study are twofold. Initially, it is aimed to determine the factors
influencing consumers’ laptop purchases, and the findings of this first objective will
provide the basis for the second research objective in the study. Secondly, it is intended
to find out whether there are differences among consumer groups of a computer
company with respect to the importance given to the factors influencing consumers’
laptop purchases. In the following part a brief and recent literature will be given about
consumers’ purchase decisions.
Background
The literature on purchase decision in this part has been limited to IT related purchase
decisions due to the product category which will be examined in this current study.
Consumers can prefer certain products, brands or companies over others, and to
understand the reason behind these choices is exceptionally essential in order to market
existing products more effectively than rivals. Consumers’ demographic profile,
purchase perceptions, and their attitudes towards products or brands influence their
purchase decisions. Jarvenpaa and Tedd (1996/1997) identify many factors that affect a
consumer’s electronic shopping purchase decision: product understanding, shopping
experience, customer service, and consumer risk. Geisler and Hoang (1992) identify
five steps in the decision process to purchase IT:
1. Establish or articulate the need for IT.
2. Establish or determine which unit(s) will receive the new or modified IT.
3. Select the technology.
4. Select the suppliers.
5. Authorize the purchase and sign the authorization to commit the necessary
funds.

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The authors conclude that services companies follow a relatively logical and analyzable
decision process. According to decision making model, consumers process the
environmental cues; the physical factors of the product, psychosocial cues, such as
advertising, and consumers put these cues into a set of perceptions that shape their
preferences. Based on these preferences, consumers make their choices subject to
situational constraints, such as price. According to Hong and Lerch (2002), people
evaluate various objective features when buying an IT product, and because of
imperfect information and simplifications according to the decision rules people often
abstract these various features into few perceptual dimensions such as ‘usefulness’ and
‘price’. In another research conducted by Kim et al. (2002), small-office/home-office
professional (SOHO) procurement choices are influenced by a number of salient
dimensions (i.e. income, performance, price, inter-purchase time, network
externalities). Furthermore, surveys have repeatedly identified performance and price
as two of the most important attributes in SOHOs' PC purchase decisions. In a more
recent study, Dillon and Reif (2004) examine factors influencing consumers’ e-
commerce commodity purchases, and find that a history of e-commerce purchasing
have a more positive attitude towards on-line buying.

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Consumer Behavior
Consumer behavior is "The study of individuals, groups, or organizations and the
processes they use to select, secure, use, and dispose of products, services, experiences,
or ideas to satisfy needs and the impacts that these processes have on the consumer and
society." Although it is not necessary to memorize this definition, it brings up some
useful points:
 Behavior occurs either for the individual, or in the context of a group (e.g.,
friend’s influence what kinds of clothes a person wears) or an organization
(people on the job make decisions as to which products the firm should use).
 Consumer behavior involves the use and disposal of products as well as the
study of how they are purchased. Product use is often of great interest to the
marketer, because this may influence how a product is best positioned or how
we can encourage increased consumption. Since many environmental problems
result from product disposal (e.g., motor oil being sent into sewage systems to
save the recycling fee, or garbage piling up at landfills) this is also an area of
interest.
 Consumer behavior involves services and ideas as well as tangible products.
 The impact of consumer behavior on society is also of relevance. For example,
aggressive marketing of high fat foods, or aggressive marketing of easy credit,
may have serious repercussions for the national health and economy.

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There are four main applications of consumer behavior:
 The most obvious is for marketing strategy—i.e., for making better marketing
campaigns. For example, by understanding that consumers are more receptive
to food advertising when they are hungry, we learn to schedule snack
advertisements late in the afternoon. By understanding that new products are
usually initially adopted by a few consumers and only spread later, and then
only gradually, to the rest of the population, we learn that (1) companies that
introduce new products must be well financed so that they can stay afloat until
their products become a commercial success and (2) it is important to please
initial customers, since they will in turn influence many subsequent customers’
brand choices.
 A second application is public policy. In the 1980s, Accutane, a near miracle
cure for acne, was introduced. Unfortunately, Accutane resulted in severe birth
defects if taken by pregnant women. Although physicians were instructed to
warn their female patients of this, a number still became pregnant while taking
the drug. To get consumers’ attention, the Federal Drug Administration (FDA)
took the step of requiring that very graphic pictures of deformed babies be
shown on the medicine containers.
 Social marketing involves getting ideas across to consumers rather than selling
something. Marty Fishbein, a marketing professor, went on sabbatical to work
for the Centers for Disease Control trying to reduce the incidence of
transmission of diseases through illegal drug use. The best solution, obviously,
would be if we could get illegal drug users to stop. This, however, was deemed
to be infeasible. It was also determined that the practice of sharing needles was

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too ingrained in the drug culture to be stopped. As a result, using knowledge of
consumer attitudes, Dr. Fishbein created a campaign that encouraged the
cleaning of needles in bleach before sharing them, a goal that was believed to be
more realistic.
 As a final benefit, studying consumer behavior should make us better
consumers. Common sense suggests, for example, that if you buy a 64 liquid
ounce bottle of laundry detergent, you should pay less per ounce than if you
bought two 32 ounce bottles. In practice, however, you often pay a
size premium by buying the larger quantity. In other words, in this case,
knowing this fact will sensitize you to the need to check the unit cost labels to
determine if you are really getting a bargain.
There are several units in the market that can be analyzed. Our main thrust in this
course is the consumer. However, we will also need to analyze our own firm’s
strengths and weaknesses and those of competing firms. Suppose, for example, that we
make a product aimed at older consumers, a growing segment. A competing firm that
targets babies, a shrinking market, is likely to consider repositioning toward our
market. To assess a competing firm’s potential threat, we need to examine its assets
(e.g., technology, patents, market knowledge, awareness of its brands) against pressures
it faces from the market. Finally, we need to assess conditions (the marketing
environment). For example, although we may have developed a product that offers
great appeal for consumers, a recession may cut demand dramatically.

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Consumer Behavior Report
The Consumer Behavior Report is designed to give merchants, media and industry
analyst’s insight into shopping trends, pricing and market share. Each month, a
different topic will be the focus of the report.
Consumer behaviour is one of the most complicated and dynamic mechanism.
Understanding Consumer Behaviour had never been easy though many attempts are
made to understand human behaviour through various theories and case studies. It
remains a contemporary subject not only for researchers but also for marketers. Many
researches had been conducted but consumers have always been elusive and
demanding. The only way for marketers to be effective is having conviction towards
radical and continuous change. For the purpose, continuous evaluation and monitoring
is important, and one of the methods is marketing investigation. The fundamental
question of this investigation has been to explore the target market for notebook
computers, to find out the right marketing mix for notebook computers and to form
certain valid hypothesis for future research. The study also covers the factors
influencing consumer behaviour and also the purchase process which the consumers
undergo in purchase of notebook computers. The data included is primary in nature.
The work would be of immense value to marketers, consumers and researchers in the
domain.
March 2008
80% of respondents say they would consider a portable-style laptop when purchasing a
new laptop; however, performance and price play a significant part in their decision to
purchase.

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Perception
Background
Our perception is an approximation of reality. Our brain attempts to make sense out of
the stimuli to which we are exposed. This works well, for example, when we “see” a
friend three hundred feet away at his or her correct height; however, our perception is
sometimes “off”—for example, certain shapes of ice cream containers look like they
contain more than rectangular ones with the same volume.
Factors in Perception
Several sequential factors influence our perception. Exposure involves the extent to
which we encounter a stimulus. For example, we are exposed to numerous commercial
messages while driving on the freeway: bill boards, radio advertisements, bumper-
stickers on cars, and signs and banners placed at shopping malls that we pass. Most of
this exposure is random—we don’t plan to seek it out. However, if we are shopping for
a car, we may deliberately seek out advertisements and “tune in” when dealer
advertisements come on the radio.
Exposure is not enough to significantly impact the individual—at least not based on a
single trial (certain advertisements, or commercial exposures such as the “Swoosh”
logo, are based on extensive repetition rather than much conscious attention). In order
for stimuli to be consciously processed, attention is needed. Attention is actually a
matter of degree—our attention may be quite high when we read directions for getting
an income tax refund, but low when commercials come on during a television
program. Note, however, that even when attention is low, it may be instantly

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escalated—for example, if an advertisement for a product in which we are interested
comes on.
Interpretation involves making sense out of the stimulus. For example, when we see a
red can, we may categorize it as a CokeÒ.
Weber’s Law suggests that consumers’ ability to detect changes in stimulus intensity
appear to be strongly related to the intensity of that stimulus to begin with. That is, if
you hold an object weighing one pound in your hand, you are likely to notice it when
that weight is doubled to two pounds. However, if you are holding twenty pounds, you
are unlikely to detect the addition of one pound—a change that you easily detected
when the initial weight was one pound. You may be able to eliminate one ounce from
a ten ounce container, but you cannot as easily get away with reducing a three ounce
container to two (instead, you must accomplish that gradually—e.g., 3.0 --> 2.7 --> 2.5
--> 2.3 --> 2.15 –> 2.00).
Several factors influence the extent to which stimuli will be noticed. One obvious issue
is relevance. Consumers, when they have a choice, are also more likely to attend
to pleasant stimuli (but when the consumer can’t escape, very unpleasant stimuli are
also likely to get attention—thus, many very irritating advertisements are remarkably
effective). One of the most important factors, however, is repetition. Consumers often
do not give much attention to a stimuli—particularly a low priority one such as an
advertisement—at any one time, but if it is seen over and over again, the cumulative
impact will be greater.

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Surprising stimuli are likely to get more attention
Survival instinct requires us to give more attention to something unknown that may
require action. A greater contrast (difference between the stimulus and its
surroundings) as well as greater prominence (e.g., greater size, center placement) also
tend to increase likelihood of processing.
Subliminal stimuli
Back in the 1960s, it was reported that on selected evenings, movie goers in a theater
had been exposed to isolated frames with the words “Drink Coca Cola” and “Eat
Popcorn” imbedded into the movie. These frames went by so fast that people did not
consciously notice them, but it was reported that on nights with frames present, Coke
and popcorn sales were significantly higher than on days they were left off. This led
Congress to ban the use of subliminal advertising. First of all, there is a question as to
whether this experiment ever took place or whether this information was simply made
up. Secondly, no one has been able to replicate these findings. There is research to
show that people will start to giggle with embarrassment when they are briefly exposed
to “dirty” words in an experimental machine. Here, again, the exposure is so brief that
the subjects are not aware of the actual words they saw, but it is evident that something
has been recognized by the embarrassment displayed.

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The Portable Laptop Trends Report
March 2008 Consumer Behavior Report
Portable laptops trends and data were collected from a survey of 1,868 online
consumers conducted in February 2008. Additional data is sourced from Market
Reporter, a statistical database that tracks consumer shopping behavior on
PriceGrabber.com. The Notes from the Green section is compiled by Olivia Zaleski, an
eco-friendly blogger for PriceGrabber.com Shop Green section. The focus of the Shop
Green section is to provide more than 20,000 products to help consumers live a greener
lifestyle. PriceGrabber.com is a major shopping comparison engine, with more than 26
million unique users per month and up-to-date daily pricing of products supplied more
than 12,000 sellers.
Future Laptop Trends
What does this mean for the future of laptops? As laptops become smaller, will
traditional sized laptops become obsolete? In a recent PriceGrabber.com survey, 44 %
of online consumers say they would travel more often with their laptop if it was a
portable-style. Smaller laptops and devices are certainly more attractive to consumers,
as long as the price and performance are comparable.
Gartner states: By 2012, half of all workers will use devices other than their laptops
when they travel. Even though notebooks continue to shrink in size and weight,
traveling workers lament the weight and inconvenience of carrying them on their trips.
Vendors are developing solutions to address these concerns: new classes of Internet-
centric pocket able devices at the sub-US$400 level; and server and Web-based
applications that can be accessed from anywhere.

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Notebook
A Notebook computer is a battery- or AC-powered personal computer generally
smaller than a briefcase that can easily be transported and conveniently used in
temporary spaces such as on airplanes, in libraries, temporary offices, and at meetings.
A Notebook typically weighs less than 5 pounds and is 3 inches or less in thickness.
Among the best-known makers of Notebook computers are IBM, Apple, Compaq, Dell,
and Toshiba.
Notebook computers generally cost more than desktop computers with the same
capabilities because they are more difficult to design and manufacture. A Notebook can
effectively be turned into a desktop computer with a docking station, a hardware frame
that supplies connections for peripheral input/output devices such as a printer or larger
monitor. The less capable port replicator allows you to connect a Notebook to a number
of peripherals through a single plug.
Notebooks usually come with displays that use thin-screen technology. The thin film
transistor or active matrix screen is brighter and views better at different angles than the
STN or dual-scan screen. Notebooks use several different approaches for integrating a

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mouse into the keyboard, including the touch pad, the trackball, and the pointing stick.
A serial port also allows a regular mouse to be attached. The PC Card is insertable
hardware for adding a modem or network interface card to a Notebook. CD-ROM and
digital versatile disc drives may be built-in or attachable.
Desktop
A desktop computer is a personal computer that is designed to fit conveniently on top
of a typical office desk. A desktop computer typically comes in several units that are
connected together during installation:
1. The processor, which can be in a microtower or minitower designed to fit under
the desk or in a unit that goes on top of the desk
2. The display monitor
3. Input devices - usually a keyboard and a mouse.

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Today, almost all desktop computers include a built-in modem, a CD-ROM drive, a
multi-gigabyte magnetic storage drive, and sometimes a diskette drive. At home, most
desktop computer users also purchase a printer. In businesses and increasingly at home,
desktop computers can be interconnected and can share resources such as printers by
being connected to a local area network (LAN).
Netbook
The Netbook computer has made quite a splash in a computer world driven by smaller,
lighter, stronger, faster, and easier. Netbooks are the latest version of the portable
computer. Similar to laptop computers in many ways except that Netbook computers
are smaller, lighter, less expensive and less powerful. They are great for portability but
less functional for computing intensive tasks. This Netbook Computer Primer examines
just what a Netbook computer is and explores the potential benefits and drawbacks of
this new breed of portable computer.

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Based on current technology a Netbook computer is an ultraportable computer:
 typically weighing 2.5 pounds
 having a screen size between 7” and 10”
 including a wireless networking adapter (g/n)
 having no internal optical (CD or DVD) drive
 typically running Windows XP Home
 Utilizing a lower powered CPU such as the Intel Atom CPU.
Netbook computers are designed for less computing intensive tasks such as receiving
and sending email and accessing the Internet. Netbooks are basic computing devices
that are suited for basic computing tasks. Leading manufacturers include Acer, Asus,
Dell, HP, Lenovo, MSI and Toshiba.
The Netbook computer has captured many people’s interest for two main reasons – size
and price. Based on size and weight a Netbook fits somewhere in between the
smartphone and the laptop computer. Key factors that differentiate a Netbook computer
from other portable computers are:
Size - Most Netbook computers have a screen size between 7” and 10” measured
diagonally. They are larger than a smartphone, which have screens not much bigger
than 3” diagonally, and smaller than a laptop computer which range between 12” and
17”.
Price - Netbook computer prices range from Rs. 15,000 to Rs. 35,000 with an average
price in the Rs. 25,000 range. This price can increase if you add an external CD/DVD
drive or a larger, extended life battery. Most Netbooks come with 1GB of RAM.
Upgrading to 2GB if needed will also add to the cost.

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Weight - The other aspect of a Netbook computer being “smaller” is weight. Most
Netbooks weigh in at around 2.5 pounds. A smaller screen means a lighter screen and a
smaller and lighter battery to power the smaller screen. The weight of most Netbooks
falls in the 2 – 3 pounds range however adding a larger, extended life battery can add as
much as half a pound to the overall weight.
CPU or Computing Power - Most Net book computers use a CPU from the Intel
Atom CPU line. These “brains” are less powerful than the Intel P4, Core, or Core 2
CPUs or the AMD CPUs that are in most laptop computers. While these CPUs provide
less computing power they also require much less electrical power resulting in smaller,
lighter weight batteries and cooler running Netbooks.
Update - Intel released its latest versions of the Atom CPU in early 2010. Be sure to
check out the post on “New Intel Processor for Netbook Computers”
Optical Storage (CD/DVD) - Internal CD or DVD drives are not included in a
netbook computer. External drives can be connected through USB ports for loading
software or transferring data to another computer. External optical drives are not
included in the base cost of most Netbook computers.
Mass Storage (hard disk drive) - Netbooks offer either a traditional hard disk drive
(HDD) that have a capacity between 60 GB and 160 GB, or lower capacity solid state
drives (SSD) with capacities ranging from 16 GB to 64 GB of flash memory.

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Potential Drawbacks with a Netbook Computer
Size, weight and price provide some real benefits with Netbook computers. There are
also a number of trade-offs with the reduced size and weight.
1. Keyboard Size - A Netbook computer’s keyboard is usually about 85 to 95 % of
a full-size QWERTY keyboard. The layout and arrangement of the keys can also
vary. Netbooks that have 10-inch screens tend to offer the larger keyboards. Well
worth a test drive to determine if the smaller keyboard is a good fit for you.
2. Computing Power - As explained earlier a Netbook computer is not designed for
computing intensive tasks such as editing videos or large photos or playing modern
video games. Loading programs and saving documents may also be a bit slower
than a laptop.
3. Expandability and Ports - Some netbook computer models may have only two
USB ports and may lack a PC-Card slot.
4. Limited HDD storage - Some models offer only a 16GB or 32GB solid state
drive. After the space required for Windows and your program files these smaller
capacity drives may not leave sufficient space for all your other files in the long
term. Especially if you are considering copying your 30GB music and photo library
onto the computer.
5. No internal optical drive - as noted above Netbook computers do not have
internal CD or DVD drives by definition. It is relatively easy to connect an external
drive via USB but it will cost extra.

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6. Battery life - These rating can vary significantly, ranging from 2.5 hours to over 8
hours depending on the model. Many netbook computer manufacturers also offer an
extended life battery as an extra cost option.
7. RAM - Most Netbooks come with 1GB of RAM and can accept a maximum of
2GB. The higher amount will provide better performance but is an added cost.
8. Mouse buttons and touchpad - The smaller amount of keyboard real estate can
also impact the mouse buttons and the touchpad. As with laptops the configuration
of these important elements can vary. Another area where a test drive will be
beneficial.
Netbook computers provide some very interesting options. As the technology continues
to evolve in this hot product area the capabilities are only going to get better and some
of the trade-offs, such as performance, may decrease significantly. The popularity of
Netbooks is also putting additional pressure the price and performance of conventional,
fully sized ultra-light laptops. The distinctions between these two categories will
probably continue to blur. Be sure to check out “Laptops – Netbooks – 8 Key
Differences” for more insights on how these two types of portable computers compare.
For many people the main decision point between a Netbook computer and a laptop
will be size and weight. If you are looking for a very small footprint, very lightweight
basic computing device you should seriously consider one these. If you will need more
computing power (bigger applications or having many applications open at once), an
internal CD/DVD drive, a big, fast hard disk drive, or lots of ports, the laptop will
probably be the better option.

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Technical Features
CPU
There are budget processors, low grade, mid-grade and high-end processors. The high
end ones maybe necessary for enhanced computer functions, such as gaming and
entertainment, but overall the mid-grade types are quite good and will deliver great
performance for most any uses.
Overall the two best brand names for processors are Intel and AMD. For notebooks
Intel core i3, i5, i7 and AMD processors are used. Intel Atom processors are used for
Netbooks as they are low grade processors designed for netbooks to give performance
with low battery consumption.
RAM
The more RAM you have the better the performance and speed of computing and to
avoid slowdowns and crashes. Gaming and entertainment need a lot more RAM than
regular computer tasks for which 2GB is usually sufficient, but 3GB is really great. At
least 4GB is optimal for gaming and media experiences.
Hard Drives
Hard drives are significant for the speed capacity of computers. Speed refers to the
reading and writing speed of the data on the HDD which also contributes in improving
the overall speed of the system. Hard drives are coming with different capacity and
different speeds like 80GB, 160GB, 250GB, 320GB, 500GB, 1TB (Terabyte). Each of
them is coming in two speeds i.e. 5400rpm and 7200rpm. Optimal is 500GB with
7200rpm.

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Optical Drives - CD/DVD/Blu-ray
Most computers these days come with DVD burners, and even if they do not they are
cheap and easy to install and come in internal and external versions. Blu-ray is the
latest option for burning in high definition format.
External Ports and Connections
Ports are used to attach peripherals, such as printers, Internet, iPods and others. Most
important will be to have at least 2 USB ports, one FireWire, one HDMI port, one e-
sata port as well as an Ethernet connection for Internet and networking. Overall, the
more ports you have the more variety and options will be available to add-ons.
Monitors
A good monitor is essential for a quality computer experience. Notebooks are coming
with LCD and WLED with or without full high definition technologies in different
sizes like 14”, 15.6”, 16”, and 17”. Netbooks are coming with LCD in approx. 10” to
13”.
Brands of Notebook and Netbook Manufacturing Companies
Dell
Sony Vaio
HCL
Acer
Toshiba
HP

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Characteristics of Computer
Now-a-days computer is playing a main role in everyday life it has become the need of
people just like television, telephone or other electronic devices at home. It solves the
human problems very quickly as well as accurately. The important characteristics of a
computer are described below:
1. Speed
The computer is a very high speed electronic device. The operations on the data inside
the computer are performed through electronic circuits according to the given
instructions. The data and instructions flow along these circuits with high speed that is
close to the speed of light. Computer can perform millions of billions of operations on
the data in one second. The computer generates signals during the operation process
therefore the speed of computer is usually measure in megahertz (MHz) or gega hertz
(GHz). It means million cycles units of frequency is hertz per second. Different
computers have different speed.
2. Arithmetical and Logical Operations
A computer can perform arithmetical and logical operations. In arithmetic operations, it
performs the addition, subtraction, multiplication and division on the numeric data. In
logical operation it compares the numerical data as well as alphabetical data.

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3. Accuracy
In addition to being very fast, computer is also very accurate device. It gives accurate
output result provided that the correct input data and set of instructions are given to the
computer. It means that output is totally depended on the given instructions and input
data. If input data is in-correct then the resulting output will be in-correct. In computer
terminology it is known as garbage-in garbage-out.
4. Reliability
The electronic components in modern computer have very low failure rate. The modern
computer can perform very complicated calculations without creating any problem and
produces consistent (reliable) results. In general, computers are very reliable. Many
personal computers have never needed a service call. Communications are also very
reliable and generally available whenever needed.
5. Storage
A computer has internal storage (memory) as well as external or secondary storage. In
secondary storage, a large amount of data and programs (set of instructions) can be
stored for future use. The stored data and programs are available any time for
processing. Similarly information downloaded from the internet can be saved on the
storage media.

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6. Retrieving data and programs
The data and program stored on the storage media can be retrieved very quickly for
further processing. It is also very important feature of a computer.
7. Automation
A computer can automatically perform operations without interfering the user during
the operations. It controls automatically different devices attached with the computer. It
executes automatically the program instructions one by one.
8. Versatility
Versatile means flexible. Modern computer can perform different kind of tasks one by
one of simultaneously. It is the most important feature of computer. At one moment
you are playing game on computer, the next moment you are composing and sending
emails etc. In colleges and universities computers are used to deliver lectures to the
students. The talent of computer is dependent on the software.
9. Communications
Today computer is mostly used to exchange messages or data through computer
networks all over the world. For example the information can be received or send
through the internet with the help of computer. It is most important feature of the
modern information technology.

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10.Diligence
A computer can continually work for hours without creating any error. It does not get
tired while working after hours of work it performs the operations with the same
accuracy as well as speed as the first one.
11. No Feelings
Computer is an electronic machine. It has no feelings. It detects objects on the basis of
instructions given to it. Based on our feelings, taste, knowledge and experience: we can
make certain decisions and judgments in our daily life. On the other hand, computer
cannot make such judgments on their own. Their judgments are totally based on
instructions given to them.
12.Consistency
People often have difficulty to repeat their instructions again and again. For example, a
lecturer feels difficulty to repeat a same lecture in a class room again and again.
Computer can repeat actions consistently (again and again) without losing its
concentration:
a. To run a spell checker (built into a word processor) for checking spellings in
a document.
b. To play multimedia animations for training purposes.
c. To deliver a lecture through computer in a class room etc.
d. A computer will carry out the activity with the same way every time. Can
you listen a lecture or perform any action again and again

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13. Precision
Computers are not only fast and consistent but they also perform operations very
accurately and precisely. For example, in manual calculations and rounding
fractional values (That is value with decimal point can change the actual result). In
computer however, you can keep the accuracy and precision up to the level, you
desire. The length calculations remain always accurate.
Netbook vs. Laptop – Differences between Laptops and Netbooks
What a netbook is and what you should expect from a netbook. But, it seems that most
people are not really interested in what netbooks are but more in the difference between
netbooks and laptops. I do recommend you read the previous article too, but in this
little post I’ll try to explain shortly the basic differences between the two laptop types.
But now, let’s see who wins this hypothetical battle of a netbooks versus laptop.
Weight and Dimensions
Netbooks are known for their compact form and low footprint. Most of them have
screens between 7 to 10 inches, but bigger 11.6 inches models have emerged lately.
They are also very light, somewhere between 2 lbs for the small versions (and even
lower) to 3.2 for the big ones.
Laptops on the other side are bigger and bulkier. Most of them have screen sizes from
14″ to 17″ and even 19″. There are also 13.3″ versions, but those come with other
downfalls. And, since they are bigger, they are heavier also. My last 15.4″ laptop for
example weighted around 5.5 lbs. Add 1 lbs for the charger and a couple of lbs for the
other things in the bag… and you get the point.

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Display size
Like i told you before, since laptops are smaller, they do come with smaller screens and
resolutions. That is of course translated in a smaller workspace. Nowadays mainstream
10″ netbooks come with 1024 x 600 px res, and the next to come 11.6″ ones will have
1366 x 768 px.
The 15.4 laptops on the other side come with 1280 x 800 px (have a bigger dpi rapport,
so everything is bigger on them and easier to read) or even 1650 x 1050 px. Bigger
laptops can even come with Full HD resolutions.
Battery life
Netbooks are meant to be portable, thus a decent battery life is a must. Most offer at
least around 5 hours of real autonomy, while the best can go up to 8-9 hours from a 6
Cell battery. Few laptops can offer the same things. Of course, there are some, like the
new ultra-portable Vaio’s on the new MacBook’s, but they cost many times more than
a netbook.
Price Tags
Standard netbooks run for Rs. 15,000 to Rs. 35,000 according to size and features. A
good 10″ like the Asus 1005HA for example, with decent hardware and 10.5 hours
battery life will only cost you around Rs. 18,000 while being light, durable and good

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looking. Laptops on the other side can go for a lot more. It’s true some producers try to
offer 15.4″ laptops for around Rs. 25,500 these days, but, you will get crappy hardware
and crappy build quality, all in a heavy and bulky device. And that’s just not worth it.
Performance Level
Here’s where the line is really drawn. Netbooks’ performances are limited by the
hardware inside: they used low voltage CPUs that can only offer so much. They are
good for everyday activities and even watching HD ready movies (720p, not 1080p),
but not for games and other resources hungry applications. Performances level will
increase in the future, with devices housing the NVidia Ion platform (better graphic
performances) and the new Intel CPU line, Pine Trail. But laptops will always be more
powerful.
Netbooks are compact and portable devices good enough for regular applications, while
laptops can offer better performances, but for a bigger price and sacrificing autonomy
and portability. For me, my netbook is the mobile travel companion, while i have a
primary desktop computer back home that can give me all the power i need.
So, if you’re in need of a powerful device with a bigger working space area, you will
have to get a laptop. If you still want it to be light and have a good battery life, you will
have to pay a lot for it, way above Rs.45000.
But, if you don’t need that much power and you’re looking for a device that could
easily be carried around and used for every-day actions (surfing the web, watching
videos, listening to music, writing texts, blogging etc. ), than you have to go for a
netbook. You’ll get one for around Rs. 18,000 easily.

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Demographic Study for Consumer Product (Laptop) Evaluation
Based On Add- On Features
Consumer behaviour (in consumer business context) referred to as the study of when,
why, how, where and what people do or do not buy products. Consumer involvement is
a source to explain the differences in the degree of both mental and physical effort of a
consumer and his decision making. During the past five decades, consumer
involvement received noteworthy attention among academicians as it is considered to
have paradigmatic implications on the consumers’ decision.
Consumer buying behaviour is focused on whether people respond to stimuli, like
advertisements or mail shots or Additional Add-On being provided by the companies,
by making a purchase.
Present study has its focus on understanding how consumers ' perceive and consider the
“Add-On Features” in products that help consumers draw inferences which changes the
perceived utility of the base good itself.
The goods such as Laptops come with a cluster of features. The features can be
classified as:
Aligned Features: that enhance an existing feature
Non-Aligned Features: that provides a new capability
Consumer reactions depend on the type of add-ons being offered.
As the commercial appeal of add-ons continues to grow, it becomes increasingly
important to understand their role in the marketplace.

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Considering the above mentioned reasons the study on “How the consumer perceives
the Add-On features was conducted”.
The Objectives for the study are to analyse the role of “Add-On Features” in pre
purchase evaluations of goods and to understand how these impact the consumer
behaviour.
Consumer Perception for Add-On in Goods Sector
The theoretical argument we outline in this section reflects the accepted notion that the
consumers often use the peripheral cues as indicators of product utility. Consistent with
this view, we propose that under certain conditions consumer draw conclusions about
the value of base good from a firm’s decision to provide one or more add-on features.
To develop the formal hypothesis for the goods Sector, we draw primarily on the fact
that people perceive differences in the goods as either align able or non-align able.
Align able difference relates to some common characteristics of objects, such as when
two or more options vary on the level of a shared attribute. In contrast, a non-align able
difference is a property of one object that has no direct correspondents in other objects,
such as when one option offers a benefit that competing alternatives do not.
The firm provides align able add-on when it enhances features that base good already
has, and provides non-align able add-ons when add on introduces new capabilities.
Consumers certain about the value of the product will judge it to be more appealing
when a firm offers align able add-ons which enhance the product attributes.
Consumers certain about the value of the product will judge it to be less appealing
when a firm offers non alignable add-ons when no such option exists.

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Demographics
Within a person related antecedents, demographics have considerable influence on the
add-ons. Below statement depicts the relationship between demographics and consumer
involvement.
The demographics have been considered for the analysis: Income, Age and Occupation.
Income
Income of the individual combined with his accumulated wealth determines the
purchasing power. Though income enables purchases, however, it does not generally
cause or explain them.
It is likely that the occupation and education directly influence the preferences for
products, media and activities; income provides the means to acquire them.
Hence the third hypothesis is:
The consumer from different income groups values the add-on features differently.
Occupation
Various studies have found differences in preferences of products with differences in
the occupations. Occupation is one of the widely applied cues to evaluate an individual
(Hawkins in 2003). It is strongly related to education and income.
However, it may be speculated that the differences in the perception levels of consumer
would be influenced by different occupations. Hence, the fourth hypothesis is stated as
The consumer perception for the add-on differs because of the differences in the
occupation.

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Age
Age carries with it culturally defined behavioural and attitudinal norms. Age affects
consumer’s self-concept and life styles. The age factor determines the consumption of
various products, media, and shopping centres and has been used by marketers
frequently to segment the markets. The consumers’ needs and tastes vary according to
the age group they belong to. Age also influences the level of consumer involvement.
The consumer perception for the add-on differs because of the differences in the Age.
The largest age group of netbook owners has shifted from 35-54 years to 45-
64 years over the past year
In January 2009, 53% of netbook owners were between the ages of 35 and 54 as
compared to only 31% one year later. In January 2010, 55% of netbook owners fall
within 45 to 64 years of age as compared to 43% last year.
The consumer is trending toward portability
Of those consumers who indicate personally owning a netbook, 86% also own a laptop
and 73% also own a desktop. More netbook owners indicated also owning laptops and
desktops last year, 91% and 87% respectively. In fact, 72% of consumers see a laptop
as a feasible replacement for a desktop, 45% of consumers see a netbook as a feasible
replacement for a laptop, and 27% of consumers see a netbook as a feasible
replacement for a Smartphone.

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Savings on Laptop Computers/ Portable Computers:
The Savings Opportunity
While the fastest desktop computers continue to outpace the fastest laptops in absolute
speed and processing power, it is now very common to find affordable desktop and
laptop computers with roughly comparable performance, especially when running the
common software applications found in most offices. As illustrated below, today’s
conventional desktop computer with a conventional cathode ray tube (CRT) monitor
uses more than five times as much energy as a laptop (570 kWh/yr. vs. 100 kWh/yr.).
Therefore, replacing a desktop system with a laptop system could save a user over 450
kWh/yr. – nearly $40 annually.
Monitor choice greatly impacts the overall system energy usage. For example, simply
switching from a CRT to the increasingly common LCD (liquid crystal display) yields
the desktop computer user annual savings more than 100 kWh/yr. Likewise, much of
the energy savings of a laptop is negated if it is connected to an external CRT monitor.
If power management is enabled, the majority of the energy consumption happens
while the computer is in the on mode, not in the various low power modes like monitor
sleep, hardware sleep, and off.

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The Amount of Energy They Use and We Save
In order to investigate efficiency differences between laptop computers, we used two
different approaches:
1. Comparing individual components, which included the power supply, battery
charging system, display, central processing unit, and power management
software.
2. Comparing overall product speed and performance per unit of energy consumed
while utilizing system performance benchmarking software.
Power Supplies
Our measurements showed that laptop power supplies are remarkably efficient,
typically achieving nearly 90% efficiency at peak load. This is far higher than
efficiencies typically found in power supplies used in desktop computers and other
consumer electronic products. The best designs could maintain efficiencies nearly that
high over most of their operating range, while others declined in efficiency fairly
dramatically at partial load, where the system operates a substantial portion of the time.
Battery Charging Systems
Our measurements did not reveal any major efficiency differences in battery charging
systems across the various laptop models tested, though differences in battery capacity
and run-time were significant. The need for portability appears to keep most such
battery components fairly similar. Smart charging technology allows batteries to
automatically inform the charger regarding their temperature and state of charge. On
average, about 20% more AC energy is required to operate a computer in battery mode

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and then recharge it, compared to simply leaving it plugged in. By contrast, we have
found the battery charging systems used in other consumer products to be much less
efficient.
Displays
Laptops’ LCD displays vary widely in the amount of information (pixels) they can
display per watt of power consumed. Some of this is attributable to differences in
screen brightness, size, and performance, while the rest is likely due to differences in
the technologies employed. Some displays, for example, provide better off-angle
viewing or more accurate rendering of colors and moving images than others, but may
consume more power to do so.
CPUs
The three largest central processing unit (CPU) manufacturers for laptop computers --
Intel, AMD, and Transmeta -- all have recently released chips that improve computer
energy efficiency significantly. Most of these designs are “mobile” processors only,
meaning their efficiency features (the ability to run at lower speeds and voltages during
periods of inactivity) are specifically intended for laptop computers. This includes
Intel’s Pentium M chips (Centrino system) and AMD’s “PowerNow!”-equipped Athlon
processors. Transmeta’s Crusoe is predominantly a laptop processor, but has also been
utilized in NEC’s new PowerMate Eco desktop system.
In most cases, the manufacturer’s motivation for selecting the more efficient chip is to
maximize the amount of time a user can use the laptop between battery charges.

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Choosing a Laptop or a Desktop by C. Ian Gordon
In 1991 I received my first personal computer – it was a portable. Portable if you
consider 30 pounds with a 4.5 inch monochrome screen and 2 5.25 inch drives portable.
There was no putting it on your ‘lap’. It served its purpose but it was larger than most
of today’s desktop computers. The discussion and debate over the purchase of a laptop
computer, desktop computer, or both has been ongoing since the advent of the portable
computer and has recently moved into the realm of post- PC technologies (Belsie,
1995; Berlind, 2002; Leea, Yoob, & Kwak, 2006). While there seems to be no
consensus of the pros and cons of the choice between the two, or whether one should
have both, the arguments against purchasing laptops instead of desktops are weakening.
It still comes down to a personal preference.
By the mid-1990’s the clear position was that desktops were cheaper, more powerful,
allowed for more peripheral devices and, in the long-run, you received ‘more bang for
the buck’ (Belsie, 1995). Working for two large computer manufacturing companies in
the late 1990’s the policy was quite clear – if your job showed a business need for
working outside of the office and/or meeting with clients, you received a laptop
computer despite the additional expense. However, an employee did not have a desktop
computer in addition to a laptop; it was one or the other.
The two compelling arguments that have been made regarding the choice of a laptop or
desktop has been based on two things: computing power and price (Beagelle, 2007;
Belsie, 1995; Berlind, 2002; Bradley, 2007; Consumer Reports, 2004; Wheeler, 2007;
mente, 2007). Here I look at a specific, recent example of the realities of computing
power between laptops and desktops followed by a cost comparison.

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In May 2007 I was provided with a new desktop computer for work. This computer has
a Pentium ® D 2.99 GHz processor with 2 GB of RAM and a 150 GB hard-drive. I
have added an IEEE 1394 (Firewire ®) card for encoding and capturing high-end
digital video, an external 500 GB hard-drive, and a camera for two-way interactive
video sessions. In comparison to my desktop, in April of 2008 a colleague purchased a
new laptop computer. His laptop has a 3.2 GHz processor (mine is 2.9 GHz), a 250 GB
hard-drive (mine is 150 GB) and 2 GB of RAM (the same). In addition, his laptop has a
built-in IEEE 1394 card and video camera. The laptop came with the peripherals I had
to add to my desktop, for about the same price. In this case, the argument for having
more options for peripherals with a desktop (Wheeler, 2007; Beagelle, 2007) becomes
moot. This brings into question whether the argument that desktops provide “more
bang for the buck” is still valid.
I completed a price comparison on the Dell website (2008). I chose a recommended
laptop pre- configured package and the full price was $1124. I then started with a basic
desktop package, added what was needed to bring the desktop up to the laptop
standard, and the price was $1088 – a $34 difference. In order to get the desktop up to
the power of the laptop I upgraded the hard-drive, and processor, and had to add
speakers, modem/wireless card. The significant differences are a 19” monitor for the

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desktop and 15” display for the laptop. The laptop includes a webcam and the desktop
does not (Dell, 2008). The $34 difference in price found in this exercise is similar to
what the data in the producer price index. In 1998 the difference in price between a
personal (desktop) computer and portable (laptop) computer in today’s dollars was
$600.20, by 2007 that gap had narrowed to 80 cents (Bureau of Labor Statistics, 2008).
I think this puts the “more bang for the buck” argument to rest.intensive applications
that most of your users don't run, anyway.) You no longer have to settle for a desktop
because the notebook is too expensive” (Berlind, 2002)
Berlind’s statement appears to be valid. In fact, in the 5 years since his article was
written, his qualifier that he was “..not including the handful of CPU-intensive
applications” (2002) is no longer needed. In conversation with the President of
SimplicITy Tech the following statement was made, “It’s simply not true that laptops
aren’t being used by ‘gamers’. Most of those I game with are running laptops now”
(Butler, 2008). ‘Gamers’ are those who play interactive online computer games which
require high-end graphics and high-speed connections and powerful processors –
something that, in the past, was strictly in the realm of desktop computers. A retailer
that specializes in “extreme gaming laptops” advertises gaming laptops (before rebates)
starting at $1195 (CyberPower, 2008) – only $107 more than my sample Dell desktop.

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Many of those writing on this topic concluded that if there was any need for mobility
that a laptop should be purchased instead of a desktop (Beagelle, 2007; Berlind, 2002;
Bradley, 2007; Wheeler, 2007). My experience, as early as the late 1990’s, was that
purchasing laptops instead of desktops despite price made good business sense – and
now, price is no longer an issue.
In the course of researching this topic I have strengthen my resolve and argument for
my position. We’ve come a long way since my first portable computer – my phone now
has more power than the developers of my first personal computer ever dreamed. My
recommendation – if there is the slightest possibility that you might need do your
computing in more than one place – buy a laptop.
But don’t just take my word for it; here is what others have said:
“CONSIDER THIS: Very few users do all of their work at their desks. If computers
make users more productive at their desks, why can't computers make them more
productive when they're working away from their desks?” (Berlind, 2002)
“Other considerations are about the same, to be honest. CPU and RAM are about equal
on laptops and desktops now, unless you're considering an ultra-high-end PC.”
(Beagelle, 2007)
“…anyone whose job involves an element of mobility should seriously consider a
laptop.” (Bradley, 2007)
“Will you use all of desktop abilities? Will you load processor full enough? Check it
now, press CTRL+ALT+DEL and find out how many %s of CPU do you use now. If it
is less than 30% and you do not like games you can sure enough switch your desktop to
laptop. If not - stay with laptop and you will get the best performance.” (mente, 2007)

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Mini Notebook Computers Are Popular Choice
Mini Notebook computers, commonly called “netbooks,” are rising in popularity. After
all, they are Ultra-Portable, ideal for mobile users, and inexpensive. But can
a Netbook replace a larger 17-inch Laptop? Before you ditch your larger laptop in favor
of a netbook, make sure you fully understand the pros and cons of these small Laptop
Computers.
Pros of Mini Notebook Computers
If you’re tired of lugging your heavy laptop to and from school, work, and travel
destinations, a netbook computer is much more portable. These small laptop computers
weigh about two pounds and measure anywhere from five to thirteen inches. With one
of the smaller netbooks, you can easily tuck it into a purse or small backpack and it
won’t weigh you down.
Mini Notebooks are designed with the Internet and cloud computing in mind. Thus,
these small laptop computers do not need a great deal of power or huge hard drives. In
fact, many small laptop computers lack a traditional Hard Drive, relying instead on SD
cards or solid state storage devices.

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Checking e-mail, browsing the Internet, and accessing Web-based applications are the
primary purposes of netbooks and netbooks perform these tasks with ease. If you travel
a lot and want a small Portable Computer for staying in touch and accessing the
Internet, netbooks fill the bill.
You can’t beat the price, either. Mini Notebook computers are an inexpensive
alternative to pricier Laptops. They are perfect for students and computer users on a
budget. Netbooks also tend to rely on free open source and Web-based software which
also keeps expenses in check.
Cons of Mini Notebook Computers
While small laptops have many advantages, they also have a few cons that you should
be aware of before retiring your desktop or Laptop Computer. While the smaller size of
netbooks is an advantage as far as portability goes, it is also a disadvantage for regular
computer use. Keyboards are cramped and screens are tiny. If you spend more than an
hour or two each day with Computers, netbooks may not be the best choice. Many
netbooks use open source operating systems such as Linux rather than the more
familiar Microsoft Windows. However, if you are unfamiliar with these alternative
operating systems, you will have a learning curve to overcome.

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Mini Notebook computers do a fine job at what they are designed to do: provide access
to e-mail and the Internet. But they fall short for users who want more out of their
computers. If you want to edit videos, write a book, analyze spreadsheets, and other
more complex tasks, netbooks will disappoint. If you want to install large programs
such as Microsoft Office on your netbook, you may not be able to due to limited
storage capacity or operating system compatibility.
While Web-based applications are available, if your Internet access is unreliable, you
won’t be able to access these applications as needed. In addition, file extensions used
by open source or Web-based software may not be fully compatible with the
applications that you normally use.
Should You Buy a Mini Notebook Computer?
Mini notebook computers have their place and are ideal for certain types of computer
users or as secondary computers for those who want to stay connected while on the
road. Carefully evaluate your needs as well as how you use your computer. If you
simply want a basic mobile PC and don’t want to spend a lot of money, then small
laptop computers may be the perfect choice.
Laptop Displays Are Easy to Doll Up
Almost every single consumer laptop on the market today has a glossy display. Glossy
displays have their advantages. They usually have higher brightness than matte displays
and also benefit from higher contrast ratios. However, the fact that 99% of consumer
laptops have a glossy display doesn’t seem to jive with consumer’s attitudes towards
them. If you surf some YouTube video reviews of laptops you’ll find quite a few
complaints about various laptops with glossy displays.

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So why do vendors use them? Because they show well. The showroom floors of stores
which sell laptops usually have something in common – the laptops are at the back of
the store. This is a relatively dark area of the store (although you don’t perceive it as
such once your eyes adjust) and the only lights are directly above – an angle which is
unlikely to cause major reflections on a laptop screen. In this sort of environment the
glossy displays serve to doll up the product, making it look more expensive and clearer
than it really is. It is only once you use the laptop for a week that you realize that the in-
store display wasn’t a reflective (hah! get it?) of real-world usage.
Laptop Demos are Limited
Another major reason why laptop displays continue to suck again has to deal with the
showroom floor or, more specifically, how very little you can do with a laptop on the
showroom floor. Apple – which has relatively nice displays on their laptops – is the
only company which consistently gives shoppers the chance to full explore a laptop’s
potential in a retail store. BestBuy, Sony Style, Fry’s and numerous other retailers have

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laptop models on display, but you can’t do much with them. You can’t surf the Internet,
or watch videos, or play games.
The inability to do these things conceals the weaknesses of modern laptop displays. It is
hard to gauge the viewing angles on the laptop simply by looking at the Windows
desktop. It is even harder to gauge how well the laptop displays colors or moving
images. Some retailers don’t even let you view the Windows desktop – you’re limited
to staring at the password protected login screen as your sole method of gauging a
laptop’s display quality.
Retailers are Impossible to Control
The limited nature of laptop retailers in demos isn’t the fault of manufacturers. It is the
fault of retailers. Even retailers in the same franchise often have very different shopping
experiences in terms of how well demo laptops are treated. For example, I have two
Best Buys in my area. One of the stores does a very good job when it comes to demo
units. The laptops are almost always fully operational and are never password locked.
The other Best Buy is the complete opposite. The laptops are constantly malfunctioning
or password protected. You can ask an associate to help you, but then you have to listen
to them spout corporate drivel while you try and concentrate of demoing the laptop.

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Laptop vendors have absolutely no control over this. If you’ve ever wondered why
Apple opened its own retail stores, I assure you this was one of the more important
reasons. Let me give you a great example – The Dell XPS 16. Best Buy sells a Dell
XPS 16 which has a very nice 1600×900 screen in the basic model. Good viewing
angles, good color accuracy. Yet Dell sees almost no benefit from this on the
showroom floor. Why? Because Dell doesn’t control what I see on that display. If
everybody who came in saw a Dell demo which featured bright, vivid video and games
on that display Dell would certainly see results. But even if Dell could come up with
such a thing, they would have no way of making sure it actually was on display
So What Can Be Done?
It would be nice to see more consumer awareness concerning the issue. Unfortunately
mainstream consumer magazines, like Consumer Reports, are terrible when it comes to
reporting on technology. Better consumer information would go a long way. As it is,
consumer seems to feel very disempowered when it comes to buying laptops. There
seems to be a feeling that you just have to make compromises if you buy a laptop. That
shouldn’t be the case.
The more important issue, however, is that we need more competition in the retail
laptop market. The fall of Circuit City, which was not a stellar operation my any
measure, has left Best Buy as the only nationwide electronics retailer in the United
States. Besides Best Buy there is a hodge-podge of regional companies, like Fry’s and
Microcenter, and then finally the office stores and Wal-mart. All of these retailers do a
terrible job of demoing laptops. Unless an environment exists where consumers can
actually see the difference between laptop displays in the store we’ll continue to see
stagnation when it comes to laptop displays.

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Key takeaways
Netbooks in the rise
The %age of online consumers who personally own a netbook has increased from 10%
last year to 15% this year. Moreover, 11% of consumers plan to purchase a netbook in
2010.
Portable computing industry has set a new price standard among
consumers.
The disparity between the dollar amount consumers are willing to pay for their next
device compared to the amount they paid for their last device is evident. 65% of
consumers say the maximum amount they plan to spend on their next computing device
is $750, even though 52% of online consumers spent more than $750 on their last
device.
Retailers respond to consumer demand by lowering prices.
The average price of products in the PriceGrabber.com Laptop category dropped to
$645 in December 2009, from $808 in December 2008. This reveals a 20 % decrease in
average price.
Netbooks are more of a complement than a replacement for laptops.
55% of consumers do not see a netbook as a feasible replacement for a laptop.
Additionally, 63% indicate that a netbook is best described as an additional device
while on the go.

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CHAPTER 2
REVIEW
OF
LITERATURE

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LITERATURE REVIEW
Pricegrabber (2009) have just published their latest Netbook and Portable Computing
Trends Consumer Behaviour Report which outlines the differences between netbook
trends from early January this year to a similar period in 2009 and is based on a survey
of 1,680 online customers.
PriceGrabber (2009) 55% of consumers think netbooks complements traditional
notebooks rather than replacing them. 11 percent of consumers are planning to
purchase a netbook in 2010 which would indicate that Netbooks aren’t going anywhere
yet. The survey also points out something that’s been pretty clear for the last year or
two: The increasing demand for cheap netbooks has led to a drop in the overall prices
for computers. PriceGrabber.com reports that the average cost of a notebook in its
directory dropped from $808 in December 2008 to $645 in December, 2009.
PriceGrabber (2009), the largest age group of netbook owners has shifted from 35-54
years to 45-64 years over the past year.
KRC Research (2004) have pointed out that laptops now rival cell phones as the
technological travel accessory for keeping in touch with home and work. Of 600 laptop
owners, 72 percent take along their laptops on vacation compared with 79 percent who
bring their cell phone.

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According to IDC India (2010), laptop sales are growing at much faster rate than
projected. India's personal computer market is undergoing a major transition. The
Notebook PC sales grew at 52.8% year-on-year (4Q CY09 over 4Q CY08) clocking 6.9
lacs units in October-December 2009, Dell captured the top spot with a market share of
26.3% for the first time in 4Q CY09.followed by HP on 2nd spot and Acer on 3rd spot.
ACCORDING TO MATRADE CHENNAI (2010), Top class, middle class and
lower class are income related classifications of the population and each of this class
has its own consumption pattern. For the Indian market, Indian exporters/manufacturers
should see the substantial middle class and base the market demand/projections on this
roughly estimated at 2500 billion people with substantial disposable income.
ACCORDING TO DIBYENDU CHOUDHURY (2007), India is undergoing a huge
change in consumer behaviour. We are undergoing huge changes in last 5-6 years and
off course, more to come. The road of super market now opened into a trendy ‘Mall
Business’. People don’t always go to the malls only for shopping; it became a joint for
a date or cool place to meet friends. “Window Shoppers” are more than actual
shoppers. The concept of “Ghost Shoppers” is yet to come here, which will also happen
eventually to keep the quality of the retail outlets. Buyers are God now, more
knowledgeable and having more options in their hands before they decide to purchase
and invest their money.

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ACCODING TO RAVI KUMAR (2009), Year by year the number of people who are
using and owning personal computers (PC) substantially increases in all over the world.
Contrary to the introduction years of computers, today they have been used by almost
all age groups, and by both males and females, and the gap between age groups and the
gap between males and females with respect to computer usage/ownership decreases.
Furthermore, consumers’ desire for portable and attractively designed PCs forces the
companies to produce laptops/notebooks. In addition, extended battery life, price cuts,
prevalence of home-offices, and integrated wireless networking also cause to the
increased sales of laptops. On the supply side of the market, the companies try to make
profit and even survive in a highly competitive environment. Furthermore, the rapid
development in technology, particularly in nano-technology, leads companies to make
huge amounts of investments in R&D.
PriceGrabber (2009), the netbook is a highly-portable device primarily designed to
access email, browse the Web and utilize Web-based applications on the go. Netbooks
vary in weight and screen size typically ranging. From seven to 11 inches and weighing
between two and three pounds. These highly-portable devices are available at ultra-low
price points. Netbooks have a wide range of light-weight operating systems, including
Windows and Linux options. They rely heavily on the Internet for remote access to
web-based applications due to limited local storage drive capacity – specifically in
Netbooks with the solid-state drive option (see Table 1). Hence the name “netbook,”
the device excels in web-based computing performance.

57. An Empirical Study of Consumer Attitudes and Perception towards Notebooks and Netbooks
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Pricegrabber (2007), Consumer Behaviour Report which outlines the differences
between netbook trends from early January this year to a similar period in 2009 and is
based on a survey of 1,680 online customers. The top Netbook manufacturers were
revealed as Asus, Toshiba, Dell, Lenovo and Samsung and the top selling Netbook was
the Asus Eee PC 1005HA Seashell Netbook which incidentally was also the cheapest at
$279.
PriceGrabber (2010), the largest age group of netbook owners has shifted from 35-54
years to 45 to 54 years over the past year. In January 2009, 53% of netbook owners
were between the ages of 35 to 54 as compared to 31% one year later. In January 2010,
55% of netbook owners fall within 45 to 64 years of age as compared to 43% last year.

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CHAPTER 3
RESEARCH
METHODOLOGY

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RATIONALE OF STUDY
Customers today are shying away from desktop PCs and want more portability with
their computers, in which they have the option to go for a Netbook or a Notebook aka
Laptop. As consumers are choosier for buying notebooks and netbooks, this study is
being conducted to get an idea of the consumer’s perception and their attitude about the
differences between the notebook and netbook. There are many factors and features to
be considered regarding consumers attitude in buying notebook and netbook, and this
research intends to throw light and divulge newer factors, issue and reasons for the
preferences of the customers towards this fast emerging market.

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OBJECTIVES OF THE STUDY
 To study the positioning of Notebooks and Netbooks in Indian Market against
Desktop PCs.
 To study the perception and attitudes of consumers towards Notebooks and
Netbooks.
 To examine the demographic profile of respondents’ vis-à-vis the buying
behaviour of customers.
 To study the role of pricing vis-à-vis the technical features in decision making
criteria while purchasing a Notebook and Netbook.

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RESEARCH METHODOLOGY
The research design for the current study was descriptive in nature. Following are the
parameters under which the study was carried out.
 UNIVERSE / POPULATION: The respondents living in Punjab will be
considered as the population for data collection in this study.
 SAMPLING UNIT: The element or unit being studied in this case was the
individuals up to the ages of 45 years.
 SAMPLE SIZE: Sample size of one hundred respondents was taken for
conducting the research, 50 each from the Patiala and Chandigarh.
 SCOPE: The area of this survey was Patiala and Chandigarh.
RESEARCH DESIGN
The research design is purely and simply the framework of plan for a study that guides
the collection and analysis of data. Descriptive Research Design is used for this
research.

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RESEARCH TOOLS
The tool used for data collection was Questionnaire. The questionnaire was proposed to
be a structured undisguised questionnaire, having both open and close ended options.
DATA SOURCES
The type of data collected comprise of Primary Data as well as secondary data. Primary
data is the first hand data collected from individuals. As mentioned, it was collected
through questionnaire. The main sources of secondary data in the study were:
1. Magazines
2. Journals
3. Newspapers
4. Books
5. Internet sources etc.

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CHAPTER 4
ANALYSIS AND
DATA
INTERPERTATION

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1. USERS OF PERSONAL COMPUTER
USERS OF PERSONAL COMPUTER RESPONDENTS
Yes, I have Personal Computer 64
Provided by the Company/College 32
DATA INTERPRETATION
It was found that the respondents who are computer users, that more than 60% of
persons have their own personal computers. While others are dependent upon the
computers provided by College / Company
64
32
USERS OF PERSONAL COMPUTER
Yes, I havePersonal Computer Provided by theCompany/College

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2. LEVEL OF PROFICIENCY WITH COMPUTERS
LEVEL OF PROFICIENCY WITH COMPUTERS RESPONDENTS
Beginner 12
Intermediate 52
Expert 36
DATA INTERPERTATION
Among all the computer users, 12% are Beginner that means they do not have much
knowledge about the computer. More than 50% of the respondents have the
Intermediate level of proficiency with computer. 36% of the respondents can be the
users from a long time or may have IT background.
Beginner, 12
Intermediate, 52
Expert, 36
Beginner Intermediate Expert
0
10
20
30
40
50
60
RESPONDENTS

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3. DEVICES CURRENTLY BEING USED
DEVICES CURRENTLY BEING USED RESPONDENTS
Notebook 40
Netbook 22
Desktop Computer 38
DATA INTERPERTATION
People can have more than one computer at their home but the data is collected on the
basis of their current used devices. 40% of respondents are using Notebooks, they can
have desktop computer at their home but they might find notebooks more useful in
terms of usability. 22 % of respondents are using Netbook. 38% of respondents are still
using Desktop Computers, may be because of Desktop Computers are cheaper than
notebooks and netbooks.
40
22
38
Notebook Netbook Desktop Computer
RESPONDENTS
Notebook Netbook Desktop Computer

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4. PROFESSION COMPUTER BASED
COMPUTER BASED PROFESSION RESPONDENTS
Yes 76
No 24
DATA INTERPERTATION
More than 75% of respondents are using their computers because of Studies/Profession
purposes. And 24% among all respondents are using for other purposes; it can be for
recreational purposes.
76%, YES
24%NO
RESPONDENTS
Yes
No

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5. PURPOSE OF BUYING A NOTEBOOK/NETBOOK
PURPOSE OF BUYING RESPONDENTS
Web Browsing 38
Emailing 40
Social Networking 44
Gaming 44
Portability 13
Travelling 4
Multimedia 20
Class/Office Work 23
Other 6
DATA INTERPERTATION
As it is a multiple choice question. Among 100 respondents, most of the people buying
laptop for the purpose of web browsing, emailing, social networking and gaming. An
average of 21 people buying portable computer for class/office work and for listening
music and watching movies. Near about 13 persons buying laptop for portability and
travelling purposes. And 6 others need it for video chatting or conferencing etc.
0
5
10
15
20
25
30
35
40
45
38
40
44 44
13
4
20
23
6

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6. TAKE YOUR LAPTOP WHILE TRAVELLING
TAKE LAPTOP WHILE TRAVELLING RESPONDENTS
Yes 54
No 46
DATA INTERPERTATION
54% of respondents take their Laptops with them while travelling; it can be because of
recreational or official purposes. 46% of respondents does not take their laptop`s with
them.
54
46
RESPONDENTS
Yes No

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7. LAPTOPS ARE A BETTER SUBSTITUTE FOR A DESKTOP
LAPTOPS ARE A BETTER SUBSTITUTE FOR A DESKTOP RESPONDENTS
Yes 64
NO 36
DATA INTERPERTATION
Among 100 respondents, 64 persons think /agree that Laptops/ Notebooks are/ would
be a better substitute of Desktop Computer. Rest of 36 person might think that
Desktops are better than Notebook, Might be these persons are not using notebooks/
netbooks or they are comfortable in using desktops as comparison to laptops
64
36
LAPTOPS ARE / WOULD BE A BETTER
SUBSTITUTEFOR A DESKTOP
Yes NO

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8. NETBOOKS ARE A BETTER SUBSTITUTE FOR NOTEBOOKS
NETBOOKS BETTER THAN NOTEBOOK RESPONDENTS
Yes 44
No 56
DATA INTERPERTATION
44 respondents think that Netbooks are/ would be a better substitute for Notebooks.
Users may find Netbooks suitable for their needs in comparison to Notebook. Rest of
the 56 persons thinks opposite to them and netbooks does not mean a better substitute
for them.
44
56
NETBOOKS ARE BETTER THAN NOTEBOOKS
Yes No

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9. DEVICES YOU PLAN TO PURCHASE IN NEXT 2 YEARS
DEVICE RESPONDENTS
Notebook 32
Netbook 20
Desktop PC 10
Other 38
DATA INTERPERTATION
32 persons among 100 respondents have planned to purchase notebook in next two
years. 20 respondents have planned to buy netbook. Only 10 of them have decided to
purchase Desktop PC, may be due to its lower price than others or easy to accessible
due to large screen and keyboard or performance or for Gaming purpose. 38 persons
among 100 respondents have planned to purchase some others devices that can be
Smart Phone or I pad.
32
20
10
38
0
5
10
15
20
25
30
35
40
Notebook Netbook Desktop PC Other
RESPONDENTS
RESPONDENTS

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10.IMPORTANT FEATURE WHILE CHOOSING A PORTABLE
COMPUTER
FEATURES RESPONDENTS
Keyboard Size 4
Screen Size 18
Battery Life 16
Price 10
Performance 30
Weight 12
Other 10
DATA INTERPERTATION
While choosing a portable style model majority of persons i.e. 30 among 100
respondents choose performance as the key feature while purchasing. 18 persons
among them choose screen size as an important feature. 16 of them choose battery
life of the device as important feature which can’t be avoided. 12 of them choose it
on the basis of weight. Another 10 of them analyse some other features of the
device... it may be Sound Quality or Graphic Card. 10 of the 100 respondents
looking for price. Only 4 of them looking for keyboard size.
4
18 16
10
30
12 10
Keyboard
Size
Screen Size Battery Life Price Performance Weight Other
IMPORTANT FEATURES
Keyboard Size Screen Size Battery Life Price Performance Weight Other

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11.TARGET PRICE RANGE OF PORTABLE LAPTOP
PRICE RANGE RESPONDENTS
High-end more than 1 lac 16
Mid-range 60,001 to 1 lac 16
Low-end 25,001 to 60,000 60
Less than 25,000 8
DATA INTERPERTATION
Among 100 respondents, majority of 60 people would buy a portable computer in low-
end range i.e. from Rs. 25,001 to Rs. 60,000. 16 people choose/decided to buy the
computer in the Mid-range. Other 16 people decided a price range of More than 1 lac,
while buying a portable laptop might need for gaming purposes. Only 8 persons choose
the range of less than 25,000 while buying a portable style laptop.
High-end more
than 1 lac
Mid-range60,001
to 1 lac
Low-end 25,001 to
60,000
Less than 25,000
0
10
20
30
40
50
60
16 16
60
8

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12.PREFERRED SCREEN SIZE FOR NOTEBOOK/NETBOOK
SCREEN SIZE RESPONDENTS
8.9 inch 6
10.1 inch 14
12.1 inch 6
14 inch 34
15.6 inch 20
17 inch 20
DATA INTERPERTATION
Among 100 respondents, majority of 34 people prefer screen size of 14 inch. A
total of 26 people prefer screen size under 12.1 inches, with majority of 14 people
prefer 10.1 inches screen. 20 persons among 100 respondents prefer screen size of
15.6 inches. And other 20 people prefer 17 inch screen while purchasing a laptop.
8.9 inch 10.1 inch 12.1 inch 14 inch 15.6 inch 17 inch
0
5
10
15
20
25
30
35
6
14
6
34
20 20

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13.PREFERENCE OF KEYBOARD
PREFERENCE OF KEYBOARD RESPONDENTS
Numeric 38
Without Numeric 22
Backlit Keyboard 40
DATA INTERPERTATION
40 people among 100 respondents prefer Backlit keyboard which is helpful in
accessibility of keyboard in low light or at night. 38 people prefer Numeric keyboard,
which is helpful in accessibility of keyboard while working. 22 people prefer keyboard
without numeric
Numeric Without Numeric Backlit Keyboard
38
22
40
PREFERREDKEYBOARD
Numeric Without Numeric Backlit Keyboard

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14.PREFERRED BATTERY OF LAPTOP
PREFERRED BATTERY RESPONDENTS
9 Cell 66
6 Cell 34
DATA INTERPERTATION
Among 100 respondents, 66 people prefer to take 9 cell lithium battery, which gives a
long time backup to the portable laptop. Remaining 34 people prefer 6 cell lithium
battery, may be because of bulky look of portable laptop with large battery or cost
restriction.
66
34
PREFERREDBATTERY OF LAPTOP
9 Cell 6 Cell

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15. PLAYING GAMES ON LAPTOP
PLAYING GAMES RESPONDENTS
Very Often 14
Frequently 24
Occasionally 40
Never 22
DATA INTERPERTATION
Majority of 78 people play games on laptop, from which 14 people play very often,
24 people play frequently and large number of 40 people play occasionally. 22
people are those who never play games on computer.
Very Often Frequently Ocassionally Never
14
24
40
22
RESPONDENTS
Very Often Frequently Ocassionally Never

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16.PREFERRED BRANDS
BRANDS Respondents
Apple 28
Dell 42
Sony Vaio 18
Toshiba 2
HP 16
HCL 10
Asus 8
Acer 8
Lenovo 6
Samsung 6
Gateway 2
Other 2
DATA INTERPERTATION
This is a multiple choice question in which 100 respondents replied according to their
preferences. Majority of 42 people preferred Dell for them. 28 respondents prefer
Apple, 18 prefer Sony, 16 prefer HP and rest of the respondents like other brands such
as HCL, Asus, Toshiba, etc.
0
5
10
15
20
25
30
35
40
45
28
42
18
2
16
10
8 8
6 6
2 2

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17.RANKING ACCORDING TO PREFERENCE / PERFORMANCE
GADGETS AVERAGE
NETBOOK 25.67
NOTEBOOK 38.67
DESKTOP 35.67
DATA INTERPERTATION
Notebooks are leading in the Hard Disk Drive in terms of speed and capacity.
Notebooks are coming with solid state HDD which has transfer rate of approximately
250mbps that helps in improving the overall performance of the computer. Desktop
Computers get second rank and Netbook get third rank.
25.67
38.67
35.67
0
5
10
15
20
25
30
35
40
45
NETBOOK NOTEBOOK DESKTOP
AVERAGE
GADGETS
HARD DISK

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RANKING ACCORDING TO PREFERENCE / PERFORMANCE
GADGETS AVERAGE
NETBOOK 33.67
NOTEBOOK 34.33
DESKTOP 32
DATA INTERPERTATION
In energy consumption Notebooks ranked at first position and netbooks at second place
according to consumer perception and Desktop ranked at third place which means
desktop consumes more energy than portable computers.
33.67
34.33
32
30.5
31
31.5
32
32.5
33
33.5
34
34.5
35
NETBOOK NOTEBOOK DESKTOP
AVERAGE
GADGETS
ENERGYCONSUMPTION

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RANKING ACCORDING TO PREFERENCE / PERFORMANCE
GADGETS AVERAGE
NETBOOK 27.33
NOTEBOOK 37
DESKTOP 35.67
DATA INTERPERTATION
Here, Netbook get the last rank as it lacks in CD/DVD ROM. Notebook again get the
first rank in Notebook as with a minor difference in average of desktop, which means
cd/dvd rom works good with both notebook and desktop computer. But as said before
Notebook leads with first rank whereas Desktop leads with second rank.
27.33
37
35.67
0
5
10
15
20
25
30
35
40
NETBOOK NOTEBOOK DESKTOP
AVERAGE
GADGETS
CD/DVD ROM

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RANKING ACCORDING TO PREFERENCE / PERFORMANCE
GADGETS AVERAGE
NETBOOK 28.33
NOTEBOOK 37
DESKTOP 34.67
DATA INTERPERTATION
According to consumer`s perception, Notebook leads with first rank in the use of
mouse/touchpad whereas Desktop get second rank in usability of mouse. Netbook get
third rank may be due to small size of touchpad (even smaller than notebook).
28.33
37
34.67
0
5
10
15
20
25
30
35
40
NETBOOK NOTEBOOK DESKTOP
AVERAGE
GADGETS
MOUSE/TOUCHPAD

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RANKING ACCORDING TO PREFERENCE / PERFORMANCE
GADGETS AVERAGE
NETBOOK 26.33
NOTEBOOK 40
DESKTOP 33.67
DATA INTERPERTATION
In keyboard usability Notebook get the first rank, may be because of its small or
appropriate size it is mostly liked by the users or non-users. Netbook is least preferred
by the users may be because of its small size (even smaller than notebook). Desktop
stood at second place in between notebook and netbook.
26.33
40
33.67
0
5
10
15
20
25
30
35
40
45
NETBOOK NOTEBOOK DESKTOP
AVERAGE
GADGETS
KEYBOARD

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RANKING ACCORDING TO PREFERENCE / PERFORMANCE
GADGETS AVERAGE
NETBOOK 23.67
NOTEBOOK 36.67
DESKTOP 39.67
DATA INTERPERTATION
According to consumer perception Desktop Computers are best in speaker must be
because of their volume and sound quality in comparison to Notebook which get
second place and Netbook which get the last place with a large difference in their
average. There are few Netbooks which contains built-in speakers.
23.67
36.67 39.67
0
5
10
15
20
25
30
35
40
45
NETBOOK NOTEBOOK DESKTOP
AVERAGE
GADGETS
SPEAKER

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RANKING ACCORDING TO PREFERENCE / PERFORMANCE
GADGETS AVERAGE
NETBOOK 27.67
NOTEBOOK 38
DESKTOP 34.33
DATA INTERPERTATION
According to size, technology or overall feature of Screen, Notebook stood first with an
average of 38 may be due to potable, size, high definition or energy consumption.
Desktop stood on second position with an average of 34.33 and Netbook stood last may
be due to small screen size.
27.67
38 34.33
0
5
10
15
20
25
30
35
40
NETBOOK NOTEBOOK DESKTOP
AVERAGE
GADGETS
SCREEN

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RANKING ACCORDING TO PREFERENCE / PERFORMANCE
GADGETS AVERAGE
NETBOOK 22.67
NOTEBOOK 37.33
DESKTOP 40
DATA INTERPERTATION
According to consumer perception towards Graphic Card Speed, Netbook do not
perform well as compared to Notebook and Desktop. Graphic card provides unmatched
performance in Desktop computers whereas it performs is enhanced in Notebook than
netbook.
22.67
37.33 40
0
5
10
15
20
25
30
35
40
45
NETBOOK NOTEBOOK DESKTOP
AVERAGE
GADGETS
GRAPHIC CARD SPEED

88. An Empirical Study of Consumer Attitudes and Perception towards Notebooks and Netbooks
Page 88
RANKING ACCORDING TO PREFERENCE / PERFORMANCE
GADGETS AVERAGE
NETBOOK 30.33
NOTEBOOK 37
DESKTOP 32.67
DATA INTERPERTATION
RAM plays the major part of the speed of the machine. According to respondents
Notebook provides the best speed in comparison to others whereas there`s a little
difference in speed of Desktop and Netbook that’s why considering the performance
Notebook is at first place, Desktop is at second and Netbook is at last place.
30.33
37
32.67
0
5
10
15
20
25
30
35
40
NETBOOK NOTEBOOK DESKTOP
AVERAGE
GADGETS
RAM SPEED

89. An Empirical Study of Consumer Attitudes and Perception towards Notebooks and Netbooks
Page 89
RANKING ACCORDING TO PREFERENCE / PERFORMANCE
GADGETS AVERAGE
NETBOOK 29.33
NOTEBOOK 38.33
DESKTOP 32.33
DATA INTERPERTATION
Again the most important part of a healthy computer is processing speed. According to
respondents notebook provides unmatched speed as compare to other ones that`s why
Notebook stood at first rank whereas Desktop stood at second rank and Netbook stood
at third rank.
29.33
38.33
32.33
0
5
10
15
20
25
30
35
40
45
NETBOOK NOTEBOOK DESKTOP
AVERAGE
GADGETS
PROCESSING SPEED

90. An Empirical Study of Consumer Attitudes and Perception towards Notebooks and Netbooks
Page 90
18.LID COLOUR MATTERS
LID COLOUR MATTERS RESPONDENTS
Yes 70
No 30
DATA INTERPERTATION
From 100 respondents, 70 people look for LID colour while purchasing a portable
computer. Rest of the respondents does not bother about the LID colour while taking
purchasing decision of a portable computer.
Yes No
70
30
LID COLOUR MATTERS
Yes No

91. An Empirical Study of Consumer Attitudes and Perception towards Notebooks and Netbooks
Page 91
19.PREFERRED SCREEN
PREFERRED SCREEN RESPONDENTS
LCD 24
LED 50
CRT Monitor 10
Touch Screen 16
DATA INTERPERTATION
Among 100 respondents, 50 people prefer LED screen as it is high energy efficient. 24
people prefer LCD screen as it is cheaper than LED. 10 respondents go for CRT
monitor, another cost constraint or for Desktop PC. 16 respondents prefer touch screen
as it in new innovation in the market
LCD LED CRT Monitor Touch Screen
24
50
10
16
PREFERREDSCREEN
LCD LED CRT Monitor Touch Screen