Gamification is Bullshit
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A team effort to show a Game Studies class what Gamification is all about
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Gamification is Bullshit
- 1. is gamifica)on bullshit? sketching a current debate University of Utrecht, Game Studies 2012 Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 2. Ian Bogost • Professor at the Georgia Ins)tute of Technology • Video game designer and researcher • Most outspoken cri)c of gamifica)on • Suggested reading: www.bogost.com 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 3. Bogost‘s thesis Gamifica)on is … 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 4. Defini)on of „Bullshit“ • Harry Frankfurt‘s essay: „On Bullshit“ (1986) • Bullshit – Dis)nc)on between lying and bullshi^ng – Used to conceal, impress and persuade someone – Bullshi_ers are generally unconcerned with the truth or falsehood of their statements lies 04.10.2012 bullshit is a greater enemy of the truth than Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 5. „GAMIFICATION IS BULLSHIT“ • griaer‘s game • mod-‐marke)ng miracle • watered-‐down magic • exploita)onware 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 6. Cow Clicker 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 7. Ques)on 1 What is gamifica)on according to Ian Bogost? – A. a way to redesign old-‐school games – B. a way to exploit users for the benefit of corpora)ons – C. a concept that uses game mechanics to make games be_er – D. a way to design normal things to be more fun 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 8. Ques)on 2 Why does Bogost call the product of gamifica)on “exploita)onware”? – A. they exist only to capture data – B. they are made by robots – C. they aren’t real games – D. marketers use them to bullshit people 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 9. Gartner Hype Cycle 2012 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 10. Ques)on 3 According to the Gartner Hype Cycle, in what )me frame will gamifica)on reach its peak? – A. less than 2 years – B. 2 to 5 years – C. 5 to 10 years – D. more than 10 years 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 11. beyond Bogost...
- 12. Gabe Zichermann • Googler, entrepreneur, author and marke)ng consultant • “Dark Lord“of the gamifica)on movement • Focuses on points, badges, and leaderboards 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 13. Jane McGonigal • advocate of gamifica)on • “gaming-‐esque” achievement and sa)sfac)on • add gamelike layer to the world • “reality is broken” because people don’t get to feel “epic” oaen enough 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 14. Ques)on 4 Which of the following entrepreneurs is considered the Dark Lord of the gamifica)on movement? – A. Lewis Zimmerman – B. Gabe Zichermann – C. Mark Zuckerberg – D. Gabe Zimmerman 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 15. Ques)on 5 Why is Jane McGonigal cri)cized? – A. She defines gamifica)on wrong – B. She’s a woman – C. She doesn’t ask why people are unhappy – D. She focuses too much on serious gaming 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 16. Problem-‐solu>on: Sebas>an Deterding Which points are oaen missing? 1. Meaning| content, community 2. Mastery | compe--on, goals, rules&rewards 3. Autonomy | a free space to play in and with Solu)on? Know your users | learn how to design a game | test forever! 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 17. Opinion Con>nuum 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 18. Ques)on 6 What are the three points Deterding is missing in most uses of gamifica)on? – A. meaning, achievement, collabora)on – B. meaning, mastery, autonomy – C. meaning, form, mastery – D. meaning, form, autonomy 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 19. Correct Answers 1. B a way to exploit users for the benefit of corpora)ons 2. A they exist only to capture data 3. C 5-‐10 years 4. B Gabe Zichermann 5. C she doesn’t ask why people are unhappy 6. B meaning, mastery, autonomy 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 20. Final Round According to Deterding, which one out of the following points is not essen)al to design successful gamifica)on? – A. do user research – B. be innova)ve – C. test your prototype – D. learn basics of game design 04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
- 21. Gamified yet?