4. online signup & instant service activation no monthly & startup fee simultaneous creation in multiple countries at once no technical skills required
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6. 90% of clients: small and medium-sized web-businesses 10%: radio-stations, newspapers, ad-agencies
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8. Mobile operators Our client (website, etc) Mobile users Fortumo End-user price 5-20% 20-50% 50-60%
16. “ The coolness lifespan of an internet service is about 18-24 months, which is about how long it takes for a mobile operator to roll out a service. So how can you possibly keep up?” Dean Bubley, http://disruptivewireless.blogspot.com/
24. How to protect customers in an environment where every small entrepreneur can easily create mobile services or applications?
25. “ If I buy a ringtone on my cell phone, even from a third party, and if there’s a problem, I call my cellular provider. After all, they’re the ones that billed me for it, and I may not even know how to contact a third party if. Conversely, if I have an issue with an order on Amazon, I don’t call Comcast.” Classic argument against opening up:
Understanding How To Benefit From The Long Tail Of Mobile Services § Evaluating whether the "long-tail" concept that has proven itself in the internet works in the mobile world § Can or should the mobile ecosystem be as open and self-regulating as the Internet? § "Open gardens" in the era of "Mobile 2.0" - what has changed? § Understanding how operators can protect their customers in an environment where every small web entrepreneur can easily create mobile services or applications § Examining how all the players in the ecosystem can work together to maximise revenue Rain Rannu, Founder & CEO, Fortumo
