Ragasthan wi fi keynote

Raj Desai
Raj DesaiCo-Founder and Director à ThinkScream
Ragasthan wi fi keynote
PLATFORM ENGAGE
ENGAGE
INTERACTENTERTAINMENT
ROBUST MEDIA NETWORK CUSTOMISATION
CONNECTENHANCEROBUSTWIFI ADVERTISE
WIFIADVERTISE
NETWORK
DATA
EXPERIENCEINTERACTWIFI
MEDIA NEW-AGE
PLATFORMENHANCEMEDIADATA
ENHANCEENGAGE
ROBUSTWIFI ENGAGE
ENTERTAINMENTNEW-AGE PLATFORM ADVERTISE
CUSTOMISATION CONVENIENCE
WIFIACTIVE
MEDIA
ENHANCECONNECTENGAGEWIFIACTIVE
CONNECT
ROBUST CONNECT
NEW-AGEENHANCE ENGAGE
NETWORKADVERTISEEXPERIENCE WIFIADVERTISE
PLATFORMDATA
NEW-AGE
ENGAGE WIFI ENTERTAINMENT WIFI ADVERTISE NETWORK
DATAWIFI
INTERACT
MEDIA
WIFI DATA INTERACT
MEDIA
ENHANCE ACTIVE ADVERTISE
ROBUSTWIFI ENGAGEEXPERIENCENETWORKMEDIA
DATA WIFICONNECTENHANCEROBUSTWIFI
ENHANCE
NEW-AGE PLATFORM

CONVENIENCE

DATA

CONVENIENCE

DATA

INTERACTWIFI

INTERACTWIFI

CUSTOMISATION CONVENIENCE WIFI

DATA

DATA

NEW-AGE
PLATFORM

CUSTOMISATION CONVENIENCE WIFI

CONVENIENCE

ROBUST

ENHANCE

NEW-AGE

CUSTOMISATION ROBUST CONVENIENCE

EXPERIENCE

ENHANCE

MEDIA

MEDIA

DATA

CUSTOMISATION CONVENIENCE ENHANCE

WIFI

DATA

ENGAGE

WIFI INTERACT

WIFI

INTERACTWIFI
Team ThinkScream
RAJ DESAI
A pursuant Chartered Accountant with over 4 years of experience in the Technology industry. Previously worked with

DirectI Internet Solutions Pvt. Ltd, a $ 450+ Million enterprise based in web products as Product Manager. Also successfully started a Merchandising
company - Calisto Creatives. He is also associated with institutions such as Blue Ribbon Movement, TeachForIndia, AskHow India, FDA-India & many
others.

P R AT I K A G A R W A L
Having finished his masters in commerce and articled with a Chartered Accountant, Pratik has a back of 3 years of experience in the manufacturing
industry. Before founding ThinkScream with Raj, he had worked with companies such the HUL, P&G and Essel Propack among others for product
development and packaging. Pratik comes with expertise in operations and optimisation along with keen insight in design and user experience.

L AT E S H G A L I A
With over 7 years of work experience in the Technology field, Latesh has worked on some of the biggest technology products India has produced.
Hands on knowledge of various programming platform and hardware systems has helped Latesh develop and execute projects which have been used
and referred to by 5 million customers across the world
Advisors to the Board
SUHAS DESAI
An ICWA by profession, Suhas Desai has been active in the telecom industry for the last 15 years. Working with Telecom giants such as Tata, Virtel amongst
others, Suhas brings a very unique mix of knowledge and experience to help implement large scale projects.

ARSHAD KAZI
Arshad has been involved in the Media and Communications industry for well over the last 16 years. He has worked in the past with companies such as
Channel V, TicketPlease, Fame Adlabs etc. He helps ThinkScream out with the got to market plan and media strategy
Products
WE BUILD PRODUCTS TO ENHANCE YOUR BUSINESS AND 	

ENGAGE YOUR CUSTOMERS USING 	

NEW AGE TECHNOLOGY	


CONNECT	


PROXIMITY	


Connect is our WiFi product.

Proximity is our RFID product

!

!

Custom designed WebApps helps you enhance your
business operations and at the same time engage
your audience via WiFi. 

We also provide plain Internet over WiFi which
enables you to keep your audience connected always.

Near frequency is the new age way to sort a lot of
operational hassles as well as provide a unique
experience to the users. 

We design ingenious apps to help your business
explore RFID to its absolute limit.
ThinkScream + WiFi

Having specialised in high crowd density solution deployments and prior in-depth event management expertise, we, at ThinkScream have a custom
built the Social WiFi solution which will enable the us to harness the use of various social media platforms in providing guests free WiFi connectivity

UNIQUE SELLING PROPOSITION
The only entity in the country to have built a system that will ensure free WiFi only after social media authentication via:
• Facebook
• Twitter
• LinkedIn
The system uses a unique query mechanism to talk to the platforms using their own APIs and giving network access at desired stages
Our Recent Associations
In the past two months, we have successfully worked with Red Bull, MTS and NH7 Weekender in all the four cities of the festival.
!
!
•

We set up a high density seamless network covering the acres and acres of venue space at each city: Pune-Bangalore-Delhi-Kolkata
!

•

Connecting over 29,000 users overall we gave the festival goers a useable alternative to the jammed cell phone networks
!

•

Our custom Social WiFi enabled brands to reach to their audience by giving them free internet access after doing social media activities

•

The custom build WiFi enabled dustbin kept the festival clean and the guests happy by giving out free WiFi access codes on trash being put in

!
!
Network Architecture
The bandwidth will be provided to the
server
•

The P2P bridges will be connected to the
server. These help relay the network over
long distances (upto 25 kms).

•

The other end of the P2P bridge will be near
the various HotSpots. This will connect to
the mesh of Access Points.

•

All the Access Points of the WiFi Zone will be
connected to each other in a mesh network.

•

Throttling of bandwidth per HotSpot, per
user, per session will be done via our server
itself.

•

A separate closed WiFi network with access
controls and a fixed bandwidth allocation
can be created using the same infrastructure
WiFi Control Panel
Overview

Our heat mapping technology enables us to cover every little area of the festival or provide connectivity as we desire
the number of users and traffic connected on each access point and helps us analyse the network
WiFi Control Panel
Overview

Real time data and statistics tell us the number of users and traffic connected on each access point and helps us analyse the network
WiFi Control Panel
Overview

We generate real time user data by monitoring their activity at every point of time
Our system also analyses and reports the performance of each access point installed at the venue
Network Statistics
• SETUP WIFI AT TWO CINEMA PROPERTIES
• + S E T U P W I F I A T U B M T R A D E FA I R S T O E N A B L E V I S I T O R S T O B R O W S E T H E I N T E R N E T
• + S E T U P W I F I F O R N H 7 W E E K E N D E R - P U N E , N E W D E L H I , B A N G A L O R E A N D K O L K A T TA

PEOPLE ACCESSING OUR NETWORKS
Number of users connected
Facebook Users Reached

Impact on Number of Likes

8000

290000

6000

217500

4000

145000

2000

72500

0
Pune

Bangalore

Delhi

Kolkota

0
Pune

Bangalore

Delhi

Kolkata

The above graphs show the social media impact of the free WiFi network configured for MTS 3G Plus
29,327

79%

Users on the MTS 3G Plus Free WiFi Network

3K
Concurrent Connections

14 Acres
Area Covered

Adoption Amongst Guests

> 200 GBs
Downloaded
Social WiFi
THE CONCEPT
To not only provide free WiFi to guests but use the network to gain traction on various social media platforms such as Facebook, Twitter, LinkedIn amongst
others

WORKING
The guests will be able to access the Free WiFi Network only by logging in through their social media account. In the process various activities like liking
out page, sharing posts and tweeting to Vodafone’s accounts will give active social media presence to our brand

REASON
In the times where digital media is becoming the most sought after platform to promote brands, this unique and patented concept will not only provide
the guests free internet connectivity but in turn give increase the reach and presence of our brand manifold
Product Overview

Guests will be able to access free WiFi by
doing an activity on Your Brand’s Social
Media pages

Sample Illustration
Product Overview

We can make limit the session for the guests
and make them do different social media
activity each time they want to access free
WiFi

Sample Illustration
Find us @

THINKSCREAM INFOMEDIA PVT. LTD
406, CRESCENT ROYALE,
OFF. NEW LINK ROAD,
NEAR CHINA 1, ANDHERI (WEST).
MUMBAI- 400053
!

HTTP://THINKSCREAM.COM

RAJ DESAI
+91 98677 61412
RAJ@THINKSCREAM.COM

PRATIK AGARWAL
+91 98330 88830
PRATIK@THINKSCREAM.COM
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Ragasthan wi fi keynote

  • 2. PLATFORM ENGAGE ENGAGE INTERACTENTERTAINMENT ROBUST MEDIA NETWORK CUSTOMISATION CONNECTENHANCEROBUSTWIFI ADVERTISE WIFIADVERTISE NETWORK DATA EXPERIENCEINTERACTWIFI MEDIA NEW-AGE PLATFORMENHANCEMEDIADATA ENHANCEENGAGE ROBUSTWIFI ENGAGE ENTERTAINMENTNEW-AGE PLATFORM ADVERTISE CUSTOMISATION CONVENIENCE WIFIACTIVE MEDIA ENHANCECONNECTENGAGEWIFIACTIVE CONNECT ROBUST CONNECT NEW-AGEENHANCE ENGAGE NETWORKADVERTISEEXPERIENCE WIFIADVERTISE PLATFORMDATA NEW-AGE ENGAGE WIFI ENTERTAINMENT WIFI ADVERTISE NETWORK DATAWIFI INTERACT MEDIA WIFI DATA INTERACT MEDIA ENHANCE ACTIVE ADVERTISE ROBUSTWIFI ENGAGEEXPERIENCENETWORKMEDIA DATA WIFICONNECTENHANCEROBUSTWIFI ENHANCE NEW-AGE PLATFORM CONVENIENCE DATA CONVENIENCE DATA INTERACTWIFI INTERACTWIFI CUSTOMISATION CONVENIENCE WIFI DATA DATA NEW-AGE PLATFORM CUSTOMISATION CONVENIENCE WIFI CONVENIENCE ROBUST ENHANCE NEW-AGE CUSTOMISATION ROBUST CONVENIENCE EXPERIENCE ENHANCE MEDIA MEDIA DATA CUSTOMISATION CONVENIENCE ENHANCE WIFI DATA ENGAGE WIFI INTERACT WIFI INTERACTWIFI
  • 3. Team ThinkScream RAJ DESAI A pursuant Chartered Accountant with over 4 years of experience in the Technology industry. Previously worked with
 DirectI Internet Solutions Pvt. Ltd, a $ 450+ Million enterprise based in web products as Product Manager. Also successfully started a Merchandising company - Calisto Creatives. He is also associated with institutions such as Blue Ribbon Movement, TeachForIndia, AskHow India, FDA-India & many others. P R AT I K A G A R W A L Having finished his masters in commerce and articled with a Chartered Accountant, Pratik has a back of 3 years of experience in the manufacturing industry. Before founding ThinkScream with Raj, he had worked with companies such the HUL, P&G and Essel Propack among others for product development and packaging. Pratik comes with expertise in operations and optimisation along with keen insight in design and user experience. L AT E S H G A L I A With over 7 years of work experience in the Technology field, Latesh has worked on some of the biggest technology products India has produced. Hands on knowledge of various programming platform and hardware systems has helped Latesh develop and execute projects which have been used and referred to by 5 million customers across the world
  • 4. Advisors to the Board SUHAS DESAI An ICWA by profession, Suhas Desai has been active in the telecom industry for the last 15 years. Working with Telecom giants such as Tata, Virtel amongst others, Suhas brings a very unique mix of knowledge and experience to help implement large scale projects. ARSHAD KAZI Arshad has been involved in the Media and Communications industry for well over the last 16 years. He has worked in the past with companies such as Channel V, TicketPlease, Fame Adlabs etc. He helps ThinkScream out with the got to market plan and media strategy
  • 5. Products WE BUILD PRODUCTS TO ENHANCE YOUR BUSINESS AND ENGAGE YOUR CUSTOMERS USING NEW AGE TECHNOLOGY CONNECT PROXIMITY Connect is our WiFi product. Proximity is our RFID product ! ! Custom designed WebApps helps you enhance your business operations and at the same time engage your audience via WiFi. 
 We also provide plain Internet over WiFi which enables you to keep your audience connected always. Near frequency is the new age way to sort a lot of operational hassles as well as provide a unique experience to the users. 
 We design ingenious apps to help your business explore RFID to its absolute limit.
  • 6. ThinkScream + WiFi Having specialised in high crowd density solution deployments and prior in-depth event management expertise, we, at ThinkScream have a custom built the Social WiFi solution which will enable the us to harness the use of various social media platforms in providing guests free WiFi connectivity UNIQUE SELLING PROPOSITION The only entity in the country to have built a system that will ensure free WiFi only after social media authentication via: • Facebook • Twitter • LinkedIn The system uses a unique query mechanism to talk to the platforms using their own APIs and giving network access at desired stages
  • 7. Our Recent Associations In the past two months, we have successfully worked with Red Bull, MTS and NH7 Weekender in all the four cities of the festival. ! ! • We set up a high density seamless network covering the acres and acres of venue space at each city: Pune-Bangalore-Delhi-Kolkata ! • Connecting over 29,000 users overall we gave the festival goers a useable alternative to the jammed cell phone networks ! • Our custom Social WiFi enabled brands to reach to their audience by giving them free internet access after doing social media activities • The custom build WiFi enabled dustbin kept the festival clean and the guests happy by giving out free WiFi access codes on trash being put in ! !
  • 8. Network Architecture The bandwidth will be provided to the server • The P2P bridges will be connected to the server. These help relay the network over long distances (upto 25 kms). • The other end of the P2P bridge will be near the various HotSpots. This will connect to the mesh of Access Points. • All the Access Points of the WiFi Zone will be connected to each other in a mesh network. • Throttling of bandwidth per HotSpot, per user, per session will be done via our server itself. • A separate closed WiFi network with access controls and a fixed bandwidth allocation can be created using the same infrastructure
  • 9. WiFi Control Panel Overview Our heat mapping technology enables us to cover every little area of the festival or provide connectivity as we desire the number of users and traffic connected on each access point and helps us analyse the network
  • 10. WiFi Control Panel Overview Real time data and statistics tell us the number of users and traffic connected on each access point and helps us analyse the network
  • 11. WiFi Control Panel Overview We generate real time user data by monitoring their activity at every point of time Our system also analyses and reports the performance of each access point installed at the venue
  • 12. Network Statistics • SETUP WIFI AT TWO CINEMA PROPERTIES • + S E T U P W I F I A T U B M T R A D E FA I R S T O E N A B L E V I S I T O R S T O B R O W S E T H E I N T E R N E T • + S E T U P W I F I F O R N H 7 W E E K E N D E R - P U N E , N E W D E L H I , B A N G A L O R E A N D K O L K A T TA PEOPLE ACCESSING OUR NETWORKS Number of users connected
  • 13. Facebook Users Reached Impact on Number of Likes 8000 290000 6000 217500 4000 145000 2000 72500 0 Pune Bangalore Delhi Kolkota 0 Pune Bangalore Delhi Kolkata The above graphs show the social media impact of the free WiFi network configured for MTS 3G Plus
  • 14. 29,327 79% Users on the MTS 3G Plus Free WiFi Network 3K Concurrent Connections 14 Acres Area Covered Adoption Amongst Guests > 200 GBs Downloaded
  • 15. Social WiFi THE CONCEPT To not only provide free WiFi to guests but use the network to gain traction on various social media platforms such as Facebook, Twitter, LinkedIn amongst others WORKING The guests will be able to access the Free WiFi Network only by logging in through their social media account. In the process various activities like liking out page, sharing posts and tweeting to Vodafone’s accounts will give active social media presence to our brand REASON In the times where digital media is becoming the most sought after platform to promote brands, this unique and patented concept will not only provide the guests free internet connectivity but in turn give increase the reach and presence of our brand manifold
  • 16. Product Overview Guests will be able to access free WiFi by doing an activity on Your Brand’s Social Media pages Sample Illustration
  • 17. Product Overview We can make limit the session for the guests and make them do different social media activity each time they want to access free WiFi Sample Illustration
  • 18. Find us @ THINKSCREAM INFOMEDIA PVT. LTD 406, CRESCENT ROYALE, OFF. NEW LINK ROAD, NEAR CHINA 1, ANDHERI (WEST). MUMBAI- 400053 ! HTTP://THINKSCREAM.COM RAJ DESAI +91 98677 61412 RAJ@THINKSCREAM.COM PRATIK AGARWAL +91 98330 88830 PRATIK@THINKSCREAM.COM