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India Digital Media

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India Digital Media

  1. 1. INDIA DIGITAL MEDIA Rajesh Jain, netCORE Solutions Pvt Ltd. [email_address]
  2. 2. Indian Media 2009 Numbers <ul><li>Newspapers: Rs 10,000 cr </li></ul><ul><li>TV: Rs 9,000 cr </li></ul><ul><li>Outdoor: Rs 1,500 cr </li></ul><ul><li>Radio: Rs 1,000 cr </li></ul><ul><li>Magazines: Rs 800 cr </li></ul><ul><li>Digital: Rs 700 cr </li></ul><ul><li>Others: Rs 500 cr </li></ul><ul><li>Total: Rs 23,500 cr </li></ul>
  3. 3. Digital Media <ul><li>Internet (50 million reach in India) </li></ul><ul><ul><li>Search (Performance – CPC) </li></ul></ul><ul><ul><li>Display (Brand – CPM) </li></ul></ul><ul><li>Mobile </li></ul><ul><ul><li>SMS (200 million) </li></ul></ul><ul><ul><ul><li>Permission </li></ul></ul></ul><ul><ul><ul><li>Non-Permission (Database Marketing) </li></ul></ul></ul><ul><ul><li>WAP / Mobile Internet (10 million) </li></ul></ul><ul><li>Targeting, Pay-for-Performance, Quick rollout </li></ul>
  4. 4. Digital Media Companies in India <ul><li>Google: Rs 350 cr </li></ul><ul><li>Yahoo: Rs 125 cr </li></ul><ul><li>Rediff: Rs 50 cr </li></ul><ul><li>Web18: Rs 50 cr </li></ul><ul><li>Microsoft: Rs 50 cr </li></ul><ul><li>Others: Rs 75 cr </li></ul><ul><li>Total: Rs 700 cr </li></ul><ul><li>Google: 30 mn </li></ul><ul><li>Yahoo: 30 mn </li></ul><ul><li>Microsoft: 25 mn </li></ul><ul><li>Rediff: 13 mn </li></ul><ul><li>IndiaTimes: 5 mn </li></ul><ul><li>Web18: 5 mn </li></ul><ul><li>Total: 50 mn </li></ul><ul><li>Revenue </li></ul><ul><li>Reach </li></ul>
  5. 5. Indian Digital Media Opportunities <ul><li>Three Years from now </li></ul><ul><ul><li>Reach: Internet 100 million, Mobile 700 million </li></ul></ul><ul><ul><ul><li>MOBILE: SMS 500 million, Mobile Internet 100 million </li></ul></ul></ul><ul><ul><li>Revenues: Rs 2,000 cr (CAGR of 40%) </li></ul></ul><ul><li>Create India’s First (homegrown) Media Co. with </li></ul><ul><ul><li>100 million reach </li></ul></ul><ul><ul><li>Rs 250 cr in revenue </li></ul></ul><ul><li>Two Tenets </li></ul><ul><ul><li>Multi-modal (Mobile + Net) </li></ul></ul><ul><ul><li>Multi-Monetisation (ABC Pays) </li></ul></ul><ul><ul><ul><li>ABC: Advertisers, Businesses and Consumers Pay </li></ul></ul></ul>

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