1. Basic Concepts of HR
•Linkage of HRM with organizational
Strategies
•Linkage with TQM & Productivity

2. What is Strategy
Strategy- a way of doing something
- includes the formulation of a goal and
set of action plans for accomplishment
of that goal.

3. Strategic Management:
• SM is that set of managerial decisions and actions
that determine the long term performance of a
corporation.
• It includes environmental scanning, strategy
formulation (SWOT), strategy implementation and
evaluation & control
• The study of SM therefore emphasizes on monitoring
& evaluating environmental opportunities and threats
in the light of corporation’s strengths & weaknesses.

4. Strategic Management Process:
.
Environm
ental
Scanning
•External
•Internal
Strategy
Formulation
•Corporate
Strategy
•Business
Unit
strategy
•Functional
strategy
Strategy
Implementa
tion
•Programm
es
•Budgets &
procedure
Evaluation &
Control
•Strategic
Control,
Process &
Performance

5. Environmental Scanning:
•Threats &
• opportunities
Ex.: Oil crisis
Super markets

6. Strategy Formulation:
Corporate level strategy: More than one line of
business,
Siyaram Poddar Companies-
“To continuously innovate in all its businesses with right
technology, relentlessly cut costs and focus on the
overseas markets.
- Time, What Business, Goal & expectations from each
business.
Ex.:
Growth,
Stability,
Retrenchment

7. Functional level strategy
ROLE OF HRM
Formulation:
Advanced incentive plans
Opinion survey data from employees
Implementation:
•Instituting HR practices that build employee
commitment

8. Total Quality Management:
•A people focused management system that
aims at continual increase in customer
satisfaction at continually lower real cost.
•TQM stresses learning and adaptation to
continued change as key to organizational
success.
•Re-engineering
•Benchmarking
• Empowerment

9. Business level strategy:
Siyaram Poddar Companies:
Siyaram Silk Mills
•Increase market share from 4 to 5% in next two years
•Launching new product with the look & feel of polyester
wool.
•Focus shifting to exports
Govind Rubber
•Improving product mix to include more specialty
products.

10. Business level strategy:
Siyaram Poddar Companies:
Siyaram Silk Mills
•Increase market share from 4 to 5% in next two years
•Launching new product with the look & feel of polyester
wool.
•Focus shifting to exports
Govind Rubber
•Improving product mix to include more specialty
products.