Newshores bangalore international college - New shores college. Newshores bangalore international college - New shores college. Newshores bangalore international college - New shores college. Newshores bangalore international college - New shores college. Newshores bangalore international college - New shores college.

1. New Shores
International College
Bangalore

2. we will address the following questions
 What are customer value and satisfaction,
and how can companies deliver them?
 What makes a high--performance business?
 How can companies both attract and retain
customers?
 How can companies improve both customer
and company profitability?
 How can companies deliver total quality?

3.  Total Customer Satisfaction
 Customer Expectations
 Delivering High Customer Value
Value proposition
Value delivery system
Measuring Satisfaction
Tools for Tracking and Measuring Customer
Satisfaction-
complaint & suggestion systems,Customer
satisfaction survey,

5.  Stakeholders
 Processes
 Resources
Core competency
Distinctive capabilities
 Organization and Organizational Culture
Organization
Corporate culture
Scenario analysis

6.  Value Chain

7. The Need for Customer Retention
Measuring Customer Lifetime Value (CLV)
Customer Relationship Management (CRM):
The Key
Three drivers of customer equity
Value equity
Brand equity
Relationship equity

8. The Customer- Development
Process

9.  Forming Strong Customer Bonds: The Basics
Cross departmental participation
Integrate the Voice of the Customer into all business
decisions
Create superior offering for the target market
Adding Structural Ties
Create long-term contracts
Charge lower price to high volume customers
Turn product into long--term service

10.  It is more important to do what is to do what
is strategically right than what is
immediately profitable.