2. Meet Ella
She is a Data Entry
level freelancer from
Bangladesh working
for $2/hr on freelance
portals like Upwork
and Freelancer
3. Ella is one of millions of Data Entry level
freelancers that struggle in a highly
competitve and low paying market
Average Hourly Rate Average number of applicants
$10/hrs
$15/hrs
$20/hrs
$25/hrs
$30/hrs
$5/hrs
$1/hrs
0
20 applicants
40 applicants
60 applicants
80 applicants
100 applicants
10 applicants
5 applicants
0
Data Entry
Job
Landing
Page Job
Web App
Job
Mobile App
Job
4. She is limited by being in the
lowest tier of a booming
online freelance market.
20132012 2014 2015 2016 2017 2018 2019 20202011
160M
9M
Total jobs created on online labor markets
Jobs within the IT & Programming category
5. When companies have job
openings they cannot fill,
it costs them money.
OBAMA
SEP 2015
“
But Ella is not part of the future
of high earning employment.
600K
42K
Open computing jobs
currently in the US.
Computer Science students that
graduated in the US last year.
7. She decides to join to CodersTrust's
Learn & Earn platform.
https://coderstrust.com/app
CodersTrust
FeaturesHow it works Login Start free trial
Connections
Settings
Sign out
Learn Profile Classes Financials Support
Ella Siddique
Dhaka, Bangladesh
85 reviews
Block 1: Build your first website using HTML
1 of 25 steps complete
Introduction
Get a brief introduction about this block and what you’ll be learning and why Play intro video
Section 1 3 / 3
Introduction to HTML: Complete the following in the CodeCademy course HTML/CSS
Section 2 3 / 3
Learn the basics of HTML: Complete the following in the CodeSchool course Front-end foundations
Current learning block Completed learning blocks
8. Ella upgrades her skills with
a personalized learning path.
+
World Class Content
Integrated Learning
Technical Skills + Soft Skills
+ Freelancing Skills
Build your first website
using HTML
Style your about me
page using CSS
HTML Skill Assessment
Professional Client
Communication
Business and
Technical English
U.S. English Basic
Assessment
Branding yourself
on Upwork
Upwork Readiness
Test
Convert Cover Letters
To Interviews
9. And she gets 24/7 online support
for her learning and earning.
Conversation with Ella
Hi there!
I had questions in regards to my
html5 project in block 2? 😓
Thank you! 😃
Hi there!
How can we help you today?! 😀
Don’t worry! Let me connect you
to one of our super Code
Mentors. They’ll be able to help
you out 😉
Hi Ella! My name is Taulant, one
of the Code Mentors!
How can I help you in your
assignment?
CodersTrust Team
Ask us anything at anytime.
Online support is available
24/7/365.
Start a conversation…
10. And in return for her education, Ella only pays
10% of her future earnings to CodersTrust.
Earnings from student
are being tracked
real-time through APIs
CT
Ela earns $100
on Upwork Ela receives $90
CodersTrust
receives $10
Payoneer ensures fast and secure
transfers in the cloud at a reduced
cost. Payoneer is integrated with all
freelancer portals in all emerging
markets.
All students are added to
CodersTrust’s partner account
allowing for a seamless and fast
payment experience.
11. Just like Ella, imagine if every
individual regardless of their age,
gender or social background had
the opportunity to financially
empower themselves.
13. We fulfill the IT talent shortage by
financing lower-skilled freelancers
and providing them access to
our Learn & Earn platform.
160M
Total jobs created on online labor markets
Jobs within the IT & Programming category
Workforce within IT & Programming
Lower skilled
freelancers who
make up close to
60% of the online
workforce.
14. This talent shortage coupled
with the boom in freelancing
enables a large market
of struggling freelancers
and IT graduates
for CodersTrust
TAM
$7.1B
2021
SAM
$2.3B
SOM
$133M
5.7%
TAM
$2.5B
SAM
$914M
SOM
$818K
0.5%
2016
TAM = Total Available Market SAM = Serviceable Available Market SOM = Serviceable Obtainable Market
15. This market is being targeted through
various low cost acquisition strategies.
Newspapers, TV & bloggers
Brand Equity
Press coverage in trusted media
outlets, in countries such as
Bangladesh, has proved to
be an effective and cost efficient
student acquisition strategy
.
These outlets have also been
imperative in gaining public trust and
shifting paradigms in various markets,
really feeding our brand equity for the
past three years.
PR / Media Outlets
Local Partners
We expand our reach by forming
partnerships with local entrepreneurs,
cyber cafes, universities and IT training
companies, and provide them the
opportunity to bring our Learn & Earn
platform to their own communities.
Franchise / Agency
Revenue Share
Local partners receive a share of all
revenues and commissions generated
from their acquired students.
Job Posting & Facebook
We have daily job posts on over 10
freelancing and job portals. In
addition, we target the same segment
through targeted FB Ad campaigns
that also leverage our 200K FB
community.
Activation Team
Once these campaigns drive traffic to
our website, our 24/7 energetic
Student Affairs team converts them
into students during the 14 day trial.
Growth Hacking
16. What makes us confident that we
have the right solution?
18. And with that experience, we’ve hit major
milestones up until today.
20K
Applicants
1,014
Students
24%
Drop-Out Ratio
JUN
2016
Launch of
online platform
APR
2016
1st Online Batch
of students
MAR
2016
Launch in
India
JUN
2016
Launch in
Bhutan with Govt.
SEP
2015
Rockefeller
Project Kenya
JAN
2015
Loan product
launched with
Bank Asia
AUG
2014
Launch with first
20 students
JAN
2014
CodersTrust
Bangladesh
Established
APR
2016
Reached 1,000
students
APR
2016
Partnerships
Payoneer,
CodeSchool &
Udemy
MAR
2016
10 Centre
expansion BRAC
DEC
2015
Worldbank
Project Kosovo
JUN
2015
UNDP Project
OCT
2014
1st Learn & Earn
Centre
JUN
2014
JV with Grameen
Bangladesh
$90
Student Income
/mo avg. after 4 months
$300
Student Income
/mo avg. after 9 months
19. Our best practices from the last 3 years have
all been consolidated into our Learn & Earn
platform. We’re ready to scale and capture
massive amounts of data.
24+
Different Countries
/sign up
$2
Student Acq. Cost
Tracked daily
4,000+
Data sets collected
80+
Daily Sign ups
Metrics since launch of our Learn & Earn platform on June 17th, 2016
20. Digital footprints and other data sets are being
collected & tracked for Big Data purposes.
Freelance Profiles
Upwork
e-Learning Profiles
Codecademy
Social Profiles
Google
Telco data
e-Learning Profiles
CodeSchool / Pluralsight
Social Profiles
Twitter
Social Profiles
Facebook
Freelance Profiles
Freelancer
e-Learning Profiles
Udemy
Banking data
Freelance Profiles
Fiverr
CodersTrust
21. Big Data allows us to make smart data driven
decisions benefiting the whole ecosystem.
Selection
Criteria
Credit
Scoring
Activity
KPIs
Learn
Improv.
Financial
Products
Job
Matching
Earn
Improv.
Online
Ops
22. In the next 6-12 months, we'll have
enough data to identify Good, Average,
and Bad performing students.
12 mo.
$
Accumulated Student Value
0
Similar Data Patterns
- Min. 20 hrs/week tracked
- English score 60%
- HTML/CSS score 35%
- Logical Score 70%
Similar Data Patterns
- Max. 3 hrs/week tracked
- English score 30%
- HTML/CSS score 35%
- Logical Score 20%
23. Collecting massive data sets will allow us to
minimise drop out, reduce unit costs and
increase student earnings and hence fund the
education of low-skilled freelancers at scale
12 mo. 24 mo. 36 mo. 48 mo.
$
Accumulated Student Value
0
Unit Costs
1,000 Students
$50 / month
Drop: 65% over 3Y
CT Earning: $2K
Unit Costs
10,000 Students
$25 / month
Drop: 56% over 3Y
CT Earning: $2.2K
Unit Costs
100,000 Students
$13 / month
Drop: 41% over 3Y
CT Earning: $2.4K
24. As the unit costs decrease,
more and more innovative methods
of financing can fund the scale up.
$
Accumulated Student Value
0
Equity Investors Debt FinancingImpact Investors Student Commissions
25. Bridge Investment - Q3 2016
Investment usage in 3 main areas
Product Dev. Student Acq.Online Ops Team
$150K
Min. Investment
12 mo.
Runway
2,500
# of Enrolled Students
$800K
Bridge Investment
26. Frequently Asked Questions
when looking at our company
1/3
How are you coping with a classroom
mindset in developing countries?
Put simply: by targeting the right people.
After receiving over 20 000 applications in
the past two years, we’ve learned that
almost all struggling freelancers have
access to internet and a computer, and
also they are very open to do their learning
and earning online. That’s why it’s much
easier for them to adapt to our
personalized online learn and earn path.
Initially we were anticipating more
resistance on this aspect, but now our
experience tells us otherwise.
Also, when you look at the facts alone, an
online student receives more than 20 times
more support and attention from mentors
as opposed to when they are in a
classroom. State of the art technology - in
both e-learning and e-communication
tools - has allowed us to be be the closest
we’ve ever been with our students around
the clock.
Who is paying when the student drops out?
Cost per month decreasing on scale. Break
even earlier.
27. Frequently Asked Questions
when looking at our company
2/3
How can you ensure that the drop out will
not be too high?
We can’t. We are saying let the drop out
rate be 50% in the first three months. We
have managed to minimize our initial costs
in a way that enables us to solely focus on
collecting as much data as possible. And
that makes it easy for us to identify the
quality of the students. Once we have
established a bulletproof student selection
process that is backed by months of data,
then we’ve automatically solved the drop
out issue from the inside out.
Why is the student not financing the initial
learning period?
Because that completely defeats the
purpose of why we exist. We are here to
destroy all barriers that exist for anyone in
having access to world class education and
finance is naturally the biggest barrier of
all! The 10% model ensures three things:
1) we stay true to our core pinciples, 2) the
scalability of our model on a global level
and 3) it direclty aligns our incentives with
those of the students. So they more they
win, we win.
28. How can you ensure the
student is paying the 10%?
3/3
There are two answers to this answer.
Firstly, the 10% model is communicated as
a "10% gifting model" to all students. If a
student proves to us that they are
determined and hard working enough in
the trial period, then we'll finance their
education. And as part of the repayment,
we give them the chance to gift 10% of
their future earnings to provide the same
opportunity for someone else in their
community. So we've seen again and
again that any student with a bit of human
decency loves this model and feels
empowered to keep contributing in the
long run. This model makes our mission
about them and not us and that's where
the magic happens.
But secondly, if you are sceptical on the
latter point, by the time a student starts
earning consistently (2-3 months into the
Learn & Earn platform), we build so much
rapport and provide so much
unprecedented value for them through our
three online support teams (Talent Affairs,
Code Mentors, Career Advisors), that they
would justify the 10% as a fee for all the
support. If they don't pay, the 24/7 support
and platform will be taken away from them.
Simple as that.
29. Experienced team of 55 people
from 22 different nationalities
Ferdinand Kjærulff
CEO and Co-founder
linkedin.com/in/ferdinandkjaerulff
Giovanni Toschi
CBDO
linkedin.com/in/giovannitoschi
Josiah Mangiameli
Head of Product
https://www.linkedin.com/in/
josiah-mangiameli-55781131
Jan-Cayo Fiebig
COO and Co-founder
linkedin.com/in/jancayofiebig
Mehran Najafi
CMO
linkedin.com/in/najafimehran
Mendim Mestani
CTO
linkedin.com/in/mendim-mestani-bb6b4996
15 x Code Mentors 7 x Career Advisors 6 x Student Affairs
8 x Developers 8 x Growth Hackers 5 x Finance / Legal / Admin3 x Content Builders
30. High Profile
Investors and Advisors
Morten Lund
Founded or co-invested in
more than 100 high-tech start
ups in the last 15 years,
including Skype.
Amar Duggal
Previous founder and CEO at
Pyxis Solutions, LLC
Viling Ventures
The investment arm of
Japanese educational business
company Viling Holdings.
Godrej Family
The Godrej family manages
and largely owns the Godrej
Group, a conglomerate
spanning various sectors.
Anirban Das Gupta
Founder and CEO
at Nexim, Bangladesh.
Stig Abildsø
Successful Danish
entrepreneur, owner of
THORNICO A/S.
SXE VENTURES
SXE VENTURES is a Hong
Kong based seed and early
stage venture fund.
Kotaro Yamagishi
Co-founded GREE in
December 2004, and serves as
the Company's director.
Lone Fønss Schrøder
Co-Founder of PGU Norfalck,
Senior Advisor at Credit Suisse
and Chairman in Sweden of
Volvo PV AB.
Segnel Ventures
Venture capital firm based in
Singapore, supporting
entrepreneurs within South
Asian / South East Asian region.
Jaarvis
Focus on building innovative
tech-enabled solutions,
whether they be marketplaces
or products.
