Oct.28.2017
Ewa Szymanska, PhD
Head of Rakuten Institute of Technology Singapore

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Source: https://unsplash.com/ by Element5 Digital

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I am watching shows in Chinese to get used
to ‘actual’ spoken Mandarin, and not just
what I see in my textbooks
“
” VIKI user

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* Images from Rakuten VIKI, Rakuten TV

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1.8 billion people are learning foreign languages
Source: The Washington Post: https://www.washingtonpost.com/news/worldviews/wp/2015/04/23/the-worlds-languages-in-7-maps-and-charts
Languages with most
native speakers
Most commonly studied
foreign languages

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Online individual language learning market is growing at 12% CAGR
Source: Rosetta Stone Investor Day 2017

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I. Entertaining Content II. Global Users III. Technology
*Photo by Jakob Owens on Unsplash

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Interactive
subtitles
Video
dictionary Quizzes1 2
3
* Images from Rakuten VIKI

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Interactive subtitles1
Fast adoption
30,000 DAU
– daily active users
High engagement
Korean Learn Mode
users view 10% more
than Viki average
High satisfaction
83 NPS
– net promoter score
*cnet.com @ CBS Interactive Inc. Apr 13, 2017; Keia.org, Korean Economic Institute, Apr 2017; Forbes Oct 24, 2017; The Verge, Sep 28, 2017

Shows availability
“Daughter
Back”
“Return of
Happiness”
“Ice and Fire
of Youth”
“My Love
from the Star”
“Boys Over
Flowers”
“Descendants
of the Sun”
Learn Chinese (Japan) Learn Korean (USA)
[ Learn Mode collection on viki.com ]

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• 60,000+ quizzes taken
• 35,000+ users completed the quiz
• Very positive social media engagement:
2 Drama Vocab Quiz [ languagequiz.viki.com ]

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3 Video-based Dictionary
Integrate with the classroom curriculum:

13
“ If you talk to a man
in a language he understands,
that goes to his head.
If you talk to him in his language,
that goes to his heart. ”
- Nelson Mandela

Oct 28, 2017
Stanley Kok
Principal Research Scientist
Rakuten Institute of Technology (Singapore)

you
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你是辣妹 , 也是名门贵族
你是辣妹,也是名门贵族
你是辣妹 , 也是名门贵族
are (a) hot chick and also (of) the gentry
Splitting a sentence into pieces, each preserving
its original semantics
you are (a) hot chick and also tribe

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努力的人才会成功
only hardworking people will succeed
hardworking talent will succeed

Tokenization
19
Dictionary
Lookup

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Many open-source tokenizers available
Good, but not perfect
Different mistakes
Why not use more (or all) of them to improve
tokenization?
 Strengths of one tokenizer overcomes
shortcomings of another

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How to quantify “goodness” of tokenization?
Take human learner’s perspective
#Dictionary look-ups needed to understand all tokens
Non-existent tokens assumed to need large #lookups (10)
你是辣妹你是辣妹你是辣妹
hot
chick
areyou
younger
sister
spicy
areyou younger
sister
?you
1 + 1 + 1 = 3
1 + 1 + 1 + 1 = 4
1 + 10 + 1 = 12

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Can do better than picking lowest cost
tokenization from tokenizers
Treat common tokens as “anchor points”
Pick best tokens from remaining ones

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你是辣妹也是名门贵族
you are hot chick
and also tribe
you
younger
sister
and also (of) the gentry
(15)
(14)
(5)

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Dictionaries are important for language learning
Manual approach provides high-quality dictionary,
but not scalable
About 7000 languages in the world
About 49 million bilingual dictionaries
Thus need automatic approach

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Lots of online dictionaries available
Could we automatically learn new dictionaries
from them?
Focus on Chinese-English (C-E) & Korean-
English (K-E) bilingual dictionaries

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Lots of dictionaries online
Some are C-E and K-E, but many are not
Many dictionaries are C-X and X-E
Use language X as bridge/pivot
C-X + X-E => C-E, e.g.,
辣妹->fille sexy + fille sexy ->hot chick
=> 辣妹-> hot chick

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Take 2 hops for now
Chinese-English dictionary has 750K entries
90% correct
Korean-English dictionary has 100K entries
99% correct

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Learn bilingual dictionary using
Using seed lexicon
Monolingual data (plentiful)
Maps bi-lingual phrases to vector space
dolphin
海豚
东京Tokyo
Sushi
寿司

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Artifact of standard machine translation pipeline
Parallel sentences aligned word for word
Compute probability of mapping tokens of a
source language to those of a target language
A correct source token will be more
consistently aligned to its corresponding
target token(s)
Add high-probability mappings to dictionary

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Chinese English P(C|E) P(E|C) AveProb
辣妹 hot chick 0.8 0.9 0.85
是辣 is curry 0.1 0.1 0.1

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Chinese-English Dictionary
3 million Chinese tokens (Jan’17)
89% in dictionary
Korean-English Dictionary
4 million Korean tokens (Jan’17)
86% in dictionary

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0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39
#KoreanTokens vs. #Defintions
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
#ChineseTokens vs. #Definitions

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Match parallel sentences to
Phrase table
Dictionary

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他放弃梦想
He gave up his dreams
Chinese English AveProb
放弃 gave up his 0.74
放弃 quit, 0.83
放弃 abdicate 0.68
Phrase Table

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他放弃梦想
放弃 quit 0.83
Phrase Table
Best Match

他放弃梦想
best match
38
放弃 quit 0.83
Phrase Table
best match
Chinese English
放弃 abandon
放弃 give up
放弃 abdicate
Dictionary

Drama Vocabulary Quiz
Liling Tan
Rakuten Institute of Technology (Singapore)
28 Oct 2017 @ Rakuten Tech. Conference

40
Overview
•Introduction
•Demo
•How did We Create the Quiz?

41
Introduction
•Quizzes are fun and could be viral
•But manually creating quizzes is tedious
•We created #DramaVocabQuiz that generates new
vocabulary quizzes automatically

48
How do we Generate
Quizzes
Automatically?

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Korean Drama Word List
• The word 미남 [minam] “handsome guy” can be followed by multiple suffixes at once -이시라
구요 [-issilaguyo] to form a single word meaning “someone said that he is handsome”.
• We only extract the root word 미남 [minam], and count it as a unique word type

53
Splitting Word List into
3 Difficulty Levels
↑

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Generate the Distractors
• Distractor 1: Select the top 5th to 20th closest words (cosine)
• Distractor 2: Use Distractor 1 as negative and question word as
positive, select 1st to 20th closest word (cosmul)
References:
• Tomas Mikolov, Kai Chen, Greg Corrado, and Jeffrey Dean. 2013. Efficient Estimation of Word Representations in Vector Space. In ICLR.
• Omer Levy and Yoav Goldberg. 2014. Linguistic Regularities in Sparse and Explicit Word Representations. In CoNLL.

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Language Leaners Like Quizzes!!
• 60,000+ quizzes taken
• 35,000+ unique users completed quiz
• 16% of the users repeated quiz

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Word Frequency is a Good Indicator of Difficulty
10
8
6
4
2
0
Easy Medium Hard
Easy = Frequent words
Medium = Less Frequent
words
Hard = Least Frequent
words

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Conclusion
Watch Drama,
Learn Language
Quiz: https://languagequiz.viki.com
Techblog: https://techblog.rakuten.co.jp/2017/05/26/lang-quiz/

Oct.28.2017
Pang Zineng
Senior Technologist
Rakuten Institute of Technology Singapore

60
clips
pages
Web Search In-Video Search

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Web Search In-Video Search
•The meta data of the site
•The meta data of the page
•The word tokens in the page
•The topic of the page
•The originality of the page
•Hyperlinks (page rank)
• The meta data of the video
•The meta data of this clip
(timestamp, length, URI, etc.)
• The caption text of the clip
• The frames & audio signal
•Complexity of the sentence
•Diversity of the clips
site
identifier
page
identifier
content
ranking
search
relevancy
video
identifier
clip
identifier
search
relevancy
content
ranking

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Job:
• Make some data ready for consumption.
Questions:
• How does the data come?
• What needs to be done for it to be ready?
• How will the data be consumed?
database
Pre-
processing
function
Trigger /
monitor
function
Raw
Data
Data access
function
FTP API
Data provider
Data consumer

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Job:
• Let outsider use a function.
Questions:
• How frequently will the function be used?
• What data does the function need?
Application
logic
API
Endpoint
Web Application
API Cache
Request
Queue
Application
Cache
Internal/External Data

64
Rakuten TV
video contents
Other
video contents
Rakuten VIKI
video contents
Search
function
3rd Party Platform
Motion Dictionary

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Japanese
Dictionary
Data
dictionary
function
voice
function
3rd party
solution
Korean
Dictionary
Data
Chinese
Dictionary
Data
3rd party
solution
open source
framework
Interactive Subtitles
(version 2)
(version 3)
tokenization
function
Korean
Tokenization
Data
Chinese
Tokenization
Data
Japanese
Tokenization
Data
open source
framework
open source
framework
open source
framework
Korean
Tokenization
Data
Chinese
Tokenization
Data
In-house
solution
In-house
solution

66
Japanese
Dictionary
Data
dictionary
function
voice
function
3rd party
solution
Korean
Dictionary
Data
Chinese
Dictionary
Data
3rd party
solution
open source
framework
(version 2)
(version 3)
tokenization
function
Japanese
Tokenization
Data
open source
framework
Global
Tokenization
Data
In-house
solution
Global
Dictionary
Data
In-house
solution
Korean
Tokenization
Data
Chinese
Tokenization
Data
In-house
solution
In-house
solution

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Take
Quiz
function
Vocab Quiz
(version 1)
Chinese
Quiz Data
Korean
Quiz Data

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Chinese
Quiz Data
Take
Quiz
function
voice
function
Vocab Quiz
(version 2)
Korean
Quiz Data

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Fast iteration in R&D won’t be possible
if we had many things bundled or coupled.
-- Pang
Vocab Quiz
• https://languagequiz.viki.com/
Learn Mode (PC/Mac only)
• https://www.viki.com/collections/316981l-learn-the-basics-chinese
• https://www.viki.com/collections/316939l-learn-the-basics-korean
Motion Dictionary
• TBD

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