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PropagandaPropaganda
Techniques used to influence opinions,Techniques used to influence opinions,
emotions, attitudes or...
Recognizing PropagandaRecognizing Propaganda
TechniquesTechniques
 BandwagonBandwagon
 TestimonialTestimonial
 Snob ...
More PropagandaMore Propaganda……
 TransferTransfer
 SloganSlogan
 Wit and HumorWit and Humor
 RewardsRewards
 Na...
BandwagonBandwagon
 Persuasive technique that invites you to join the crowd.Persuasive technique that invites you to joi...
BandwagonBandwagon
TestimonialTestimonial
 Statement endorsing an idea/product by a prominentStatement endorsing an idea/product by a promi...
TestimonialTestimonial
Snob AppealSnob Appeal
 Aims to flatterAims to flatter
 Makes assumption/Makes assumption/
insinuation that thisinsinu...
Snob AppealSnob Appeal
Plain FolksPlain Folks
 Opposite of Snob AppealOpposite of Snob Appeal
 Identifies product/idea with a locality or cou...
Plain FolksPlain Folks
PatriotismPatriotism
 Purchase will display love of country.Purchase will display love of country.
 Person will financ...
PatriotismPatriotism
Evidence ClaimsEvidence Claims
 Facts and FiguresFacts and Figures ––
statistics to prove superioritystatistics to prove...
Facts and FiguresFacts and Figures
Magic IngredientsMagic Ingredients
Hidden FearsHidden Fears
Glittering GeneralizationGlittering Generalization
 Weasel words used.Weasel words used.
 Statement jumps from aStatem...
Glittering GeneralizationGlittering Generalization
TransferTransfer
 Projecting positive or negativeProjecting positive or negative
qualities (praise or blame) of aqualiti...
TransferTransfer
Because you’re
worth it!
SloganSlogan
 A catchword or phrase loaded with emotionA catchword or phrase loaded with emotion
 Often sells through ...
Wit and HumourWit and Humour
 Diverts audience and gives aDiverts audience and gives a
reason to laugh oftenreason to la...
Name - CallingName - Calling
 A way of smearing anA way of smearing an
opponentopponent
 Intent is to damageIntent is ...
Name - CallingName - Calling
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Propaganda Lesson

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Propaganda Lesson

  1. 1. PropagandaPropaganda Techniques used to influence opinions,Techniques used to influence opinions, emotions, attitudes or behavior.emotions, attitudes or behavior. The purpose is to benefit the sponsor.The purpose is to benefit the sponsor. It appeals to the emotions not the intellect.It appeals to the emotions not the intellect. It can be negative or positive.It can be negative or positive. The purpose is to persuade.The purpose is to persuade.
  2. 2. Recognizing PropagandaRecognizing Propaganda TechniquesTechniques  BandwagonBandwagon  TestimonialTestimonial  Snob AppealSnob Appeal  Plain FolksPlain Folks  PatriotismPatriotism  Evidence ClaimsEvidence Claims  GlitteringGlittering GeneralizationGeneralization
  3. 3. More PropagandaMore Propaganda……  TransferTransfer  SloganSlogan  Wit and HumorWit and Humor  RewardsRewards  Name-CallingName-Calling  Big LieBig Lie  ScapegoatScapegoat
  4. 4. BandwagonBandwagon  Persuasive technique that invites you to join the crowd.Persuasive technique that invites you to join the crowd.  EverybodyEverybody’’s doing it!s doing it!  Often uses weasel wordsOften uses weasel words
  5. 5. BandwagonBandwagon
  6. 6. TestimonialTestimonial  Statement endorsing an idea/product by a prominentStatement endorsing an idea/product by a prominent person.person.  Product can be inside or outside particular field.Product can be inside or outside particular field.  Musical artists,Musical artists,  Sports giants,Sports giants,  Actors/actressesActors/actresses
  7. 7. TestimonialTestimonial
  8. 8. Snob AppealSnob Appeal  Aims to flatterAims to flatter  Makes assumption/Makes assumption/ insinuation that thisinsinuation that this product/idea is better thanproduct/idea is better than othersothers……  Thus, those that use it areThus, those that use it are too.too.  ““Avant GardeAvant Garde”” ahead of theahead of the times.times.
  9. 9. Snob AppealSnob Appeal
  10. 10. Plain FolksPlain Folks  Opposite of Snob AppealOpposite of Snob Appeal  Identifies product/idea with a locality or countryIdentifies product/idea with a locality or country  Practical product for ordinary people.Practical product for ordinary people.
  11. 11. Plain FolksPlain Folks
  12. 12. PatriotismPatriotism  Purchase will display love of country.Purchase will display love of country.  Person will financially help the country.Person will financially help the country.
  13. 13. PatriotismPatriotism
  14. 14. Evidence ClaimsEvidence Claims  Facts and FiguresFacts and Figures –– statistics to prove superioritystatistics to prove superiority..  Magic IngredientsMagic Ingredients –– suggests some miraculoussuggests some miraculous discovery makes productdiscovery makes product exceptionally effective.exceptionally effective.  Hidden FearsHidden Fears –– suggests that user is safe fromsuggests that user is safe from some danger.some danger.
  15. 15. Facts and FiguresFacts and Figures
  16. 16. Magic IngredientsMagic Ingredients
  17. 17. Hidden FearsHidden Fears
  18. 18. Glittering GeneralizationGlittering Generalization  Weasel words used.Weasel words used.  Statement jumps from aStatement jumps from a few cases to all.few cases to all.  ““GlitteringGlittering”” because itbecause it’’ss falsely attractivefalsely attractive  Often used by politiciansOften used by politicians  Emotionally appealingEmotionally appealing words associated withwords associated with highly-valued conceptshighly-valued concepts and beliefsand beliefs  Carries conviction withoutCarries conviction without supporting information orsupporting information or reasonreason
  19. 19. Glittering GeneralizationGlittering Generalization
  20. 20. TransferTransfer  Projecting positive or negativeProjecting positive or negative qualities (praise or blame) of aqualities (praise or blame) of a person, entity, object, or value (anperson, entity, object, or value (an individual, group, organization, nation,individual, group, organization, nation, patriotism, etc.) to another in order topatriotism, etc.) to another in order to make the second more acceptable ormake the second more acceptable or to discredit it.to discredit it.  Often used by politiciansOften used by politicians  Used to transfer blame from oneUsed to transfer blame from one member of a conflict to another.member of a conflict to another.  It evokes an emotional responseIt evokes an emotional response which stimulates the target to identifywhich stimulates the target to identify with recognized authorities.with recognized authorities.
  21. 21. TransferTransfer Because you’re worth it!
  22. 22. SloganSlogan  A catchword or phrase loaded with emotionA catchword or phrase loaded with emotion  Often sells through repetitionOften sells through repetition  Clever and easy to rememberClever and easy to remember  Stays with you a long timeStays with you a long time  Often a melody you already knowOften a melody you already know
  23. 23. Wit and HumourWit and Humour  Diverts audience and gives aDiverts audience and gives a reason to laugh oftenreason to laugh often through the use of cleverthrough the use of clever visuals and/or language.visuals and/or language.
  24. 24. Name - CallingName - Calling  A way of smearing anA way of smearing an opponentopponent  Intent is to damageIntent is to damage opponentopponent  It also arouses suspicionIt also arouses suspicion of opponentof opponent  Intention is to create anIntention is to create an uneasy feelinguneasy feeling  Used by politicians andUsed by politicians and product companiesproduct companies
  25. 25. Name - CallingName - Calling
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    May. 23, 2021
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    Feb. 25, 2018
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    Jul. 24, 2017
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    Nov. 2, 2013

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