A quick-start guide to using Twitter for business, and growing business, prepared for the Carolina Association of Translators & Interpreters, by Raleighwood Media Group. May 2015

1. Twitter 101 + Twitter for Business
Lisa Jeffries
Email: Lisa@RaleighwoodMedia.com
Phone: 919-229-9725
Online: RaleighwoodMedia.com | Facebook.com/Raleighwood | @RMG_REG

2. Lisa Jeffries, a 2007 graduate of N.C. State University, has been working in marketing since 2005. Jeffries opened her
own firm, Raleighwood Media Group + Raleighwood Event Group, in 2008, where she has helped numerous
individuals, businesses, and non-profit organizations over the years with extensive marketing plans and professionally-
executed events.
Well known for word of mouth advocacy for local businesses and making an introduction to friends that can further each
of their business interests, Lisa’s passion for digital marketing and new media opportunities is unlike any in her industry.
Jeffries' favorite philanthropic organizations include SPCA of Wake County, Band Together, Raleigh Rotaract,
Transitions LifeCare (formerly Hospice of Wake County), and many more.
In her free time, Lisa enjoys spending quality time with her dogs Delta, Tank, and Mason. She also enjoys visiting with
local restaurants and bars (Bida Manda and An are two of her local favorites for cuisine, The Wine Feed for after work
drinks) and cheering on the NC State Wolfpack, no matter the season. You can follow her on Twitter professionally
(@rmg_reg) and personally (@ncsulilwolf), as well as read her local shopping blog at iheartretail.com.
#WelcomeToRaleighwood

3. ● Resources
○ Mashable’s Guide Book
■ http://mashable.
com/guidebook/twitter/
○ My blog :-)
■ RaleighwoodMedia.
com/blog
○ Twitter Small Business blog
■ https://blog.twitter.
com/small-business
A Crash Course in Twitter
● Twitter is an online social
networking service that enables
users to send and read short
140-character messages called
"tweets". Registered users can
read and post tweets, but
unregistered users can only read
them.

4. ● Managing multiple accounts
○ Personal
○ Professional/business
○ Using different lists on each
○ Following different keyword
searches or topics
● Know the topics or hashtags
being used in your
industry/interests
Brand Yourself
● Fill out your profile completely
with:
○ First and last name
○ Quality bio
○ Location
○ Link to your website
○ Headshot

5. ● Mobile
○ Various apps
○ Ease of sharing
○ Official Twitter app
■ Easy to switch between
multiple accounts
○ Easy to manage “Lists” on
both desktop and mobile,
helps to cut down on the
clutter/focus on task or topic
● Desktop
○ Twitter.com
○ TweetDeck
■ http:///tweetdeck.twitter.
com
■ Allows for lots of easy
“watching”, managing
multiple accounts using
columns
Desktop vs. Mobile

6. Twitter Search
● Basics of Search:
○ People/other users
○ Industry leaders (yawn!)
○ Local companies
○ Professional/trade
organizations
○ Educational
○ Peers
● Using Search to Win:
○ Responding to users as a
human
○ Saving searches for
keywords/topics
■ Seeking referrals
■ Complaining about
frustration/problem-
solver needed

7. Integrate with Email Marketing
● Recycle your best content
○ The majority of content
you spend time creating
never gets seen on social
● Brand yourself as an expert in
the area based on publishing
helpful exchanges
● Consider sending dedicated
campaigns to engage users
on various platforms outside
of email
● Include social media as more
than just “buttons” or calls to
action to follow
● What value do you offer on
social that they can’t find
elsewhere?

8. Integrate with Everyday Actions
● How many emails do you
send a year?
● Make sure you have a
compelling calls to interact
with you on Twitter (and/or
other platforms) in your
signature… with links!
● Consider a cross-promotional
exchange with
complementary
businesses/groups/other
professionals
● Share tips alongside social
media calls to action on your
business card or other
collateral you use for your
business on a regular basis

9. Twitter Advertising
● Types of Ads on Twitter
○ Grow fans
○ Drive clicks, conversions
○ Increase tweet
engagements
○ Drive app installs or
engagement
○ Find leads
○ @TwitterAds
● Case Study
○ $500 generated 200+
new followers
○ Targeted competitor
publications
○ Targeted NC geographic
area
○ Received demographic
data about new followers,
interests

11. © 2015 Raleighwood Media Group + Raleighwood Event Group