Inboun Marketing for Private Schools. Presentation given to Garden State Christian School Association, located in New Jersey. I was invite to do this presentation in partnership with Advance Christian Schools.
Professional Sales Representative by Sahil Srivastava.pptx
Growing your school through Inbound Marketing
1.
2. IT’S TIME TO
TRANSFORM
YOUR SCHOOL’S MARKETING STRATEGY
3. Meet Our Team
3
Stewardship/ Development,
succession planning, board
development
Education / Board Leadership,
board training, personnel issues,
facility optimization
Enrollment Growth, Retention
Strategy, Inbound Marketing,
Mr. Harold Naylor, Jr.
Dr. Sandy Outlar
Ralph Cochran Social Media Marketing
4. AGENDA
4
1. Prospective Parent Buying Behavior Has Changed
2. How We Market Our Schools Needs to Change
3. Proposed Transformation Plan
5. AGENDA
5
1. Prospective Parent Buying Behavior Has Changed
2. How we Market our Schools Needs to Change
3. Proposed Transformation Plan
11. A MAJOR CHANGE HAS OCCURED?
11
“I think the most telling stat in this
power shift is that prospects have
made about 60% of their buying
decision before talking to a sales rep,
according to Corporate Executive
Board.
The buyer is more than halfway sure
whether or not they're going to be
your next customer based solely on
information they've discovered
online.”
Brian Halligan CEO Hubspot
12. THE SHIFT HAS CHANGED
12
PROSPECTIVE PARENTS KNOW
MORE ABOUT YOU SOONER THAN
YOU MAY REALIZE
13. THE WAY CONSUMERS/PARENTS SEARCH?
13
▪ Problems/issues
questions
▪Cost/price questions
▪ Versus/Comparison
questions
▪ Review-based
questions
▪ Best of questions
14. AGENDA
14
1. Prospective Parent Buying Behavior Has Changed
2. How we Market our Schools Needs to Change
3. Proposed Transformation Plan
18. HOW SEARCH WORKS?
18
WHAT IS THE GOAL
OF GOOGLE SEARCH?
SO HOW DO YOU GET HERE?
FACT: 75% OF SEARCHES DO
NOT CONTINUE BEYOND FIRST
PAGE OF SEARCH RESULTS
(SERP)
29. 29
This
should
be our
new
marketing
mix.
• “Interruption”-based
• Avg response rate: 1-5%
• “Permission”-based
• Avg response rate 20-50%
30. 30
Make
stuff
people
want.
1
START CREATING/PUBLISHING CONTENT THAT IS
HELPFUL & VALUABLE TO OUR CUSTOMERS:
• FAQS
• HOW-TO’S
• EBOOKS
• VIDEOS
• BLOG!
31. 31
Be
2 generous.
• THE MORE WE GIVE, THE
MORE
WE’LL GET
• INCREASE #
OF PAGES
& INBOUND LINKS
• BUILD TRUST, CREDIBILITY,
& GOOD WILL
32. 32
Rock our
keywords.
• GET ON PAGE 1!
• DOUBLE TRAFFIC
• CUT PPC SPENDING IN HALF
33. 33
Give
great
directions. 4
• CREATE RELEVANT LANDING
PAGES
• CLEAR CALLS TO ACTION
• COMPELLING OFFERS
34. 34
Invest
5 wisely.
“IF IT DON’T MAKE DOLLARS, IT DON’T
MAKE SENSE.”
35. 9 MONTH GOALS:
• Double web traffic
• Double web leads
• Website Grade above 70
• REPEAT!
35
36. NEXT STEPS
36
• EDUCATE YOURSELVES
• INBOUND MARKETING BY BRIAN HALLIGAN
• STAY CONNECTED
• ADVANCE CHRISTIAN SCHOOL BLOG
• SCHOLA BLOG
www.schoolinboundmarketing.com
A GIFT FOR YOU!
FREE NEWLY RELEASED
E-BOOK WILL BE
EMAILED TO YOU
Do you feel like this guy every year during enrollment season? Fishing in the wrong spot for fish?
Reality is the fish are still around they are just not swimming where your fishing.
The problem is your current approach to fishing(marketing) does not work.
ANOTHER NAME FOR TRADITIONAL MARKETING
Today’s buyers have access to more knowledge from more sources than ever before. They ask questions, get answers, read reviews, do comparisons and start conversations with people they've never met – all on the web, all on their own terms and all on their own time schedule. Look at the buying patterns of your own prospects and clients. Square 2 Marketing
Today’s buyers have access to more knowledge from more sources than ever before. They ask questions, get answers, read reviews, do comparisons and start conversations with people they've never met – all on the web, all on their own terms and all on their own time schedule. Look at the buying patterns of your own prospects and clients. Square 2 Marketing
The key to this section is to help workshop attendees think about all
the times they’ve used each one of these phrases while they were
shopping or researching online.
the goal of Google is to give its customer(the searcher) the best, most specific answer to their question (or need, problem, query, etc.) at that very moment. At the same time,
even though Google wants to give great answers to their customers, most companies and industries don’t embrace this “teacher” mentality
online and therefore never get the “reward” of increased traffic from Google and its counterparts.
BLOGGING 2X A MONTH over 6 Months will double your Organic Traffic
http://www.flickr.com/photos/jliba/4389220460/sizes/l/
By Josh Liba
http://www.flickr.com/photos/brandoncwarren/4164759025/sizes/l/in/faves-bonafidemarketinggenius/
By Brandon Christopher Warren
Dshah: The KeywordGrader.com points to a non-public (have to login) page. Might want to consider pointing folks to WebsiteGrader or a blog article about keywords.
http://www.flickr.com/photos/feiticeira_org/4602643846/sizes/o/ by feiticeira_org
Image: http://www.flickr.com/photos/st3f4n/
By
Stéfan
Image: http://www.flickr.com/photos/st3f4n/
By
Stéfan
It was a Community of interaction and intent.
“They are united in their deeds and their essence.”
Our ministries depend on our Communing with The Trinity.
The result is a healthy Charisma of the Christian School Community.
“We should look for reasons to get along.”