Effortless Driving Experience Premier Mercedes Sprinter Suspension Service
J. D. Power AAISP Presentation by Dennis Galbraith
1. The Future of Automotive Internet for AAISP Dennis Galbraith, Senior Director
2. Automotive Internet Usage Among New- 1 vs. Used 2 -Vehicle Buyers 8-Year Trend 2 Based to total used-vehicle buyers. Source: J.D. Power and Associates 1998-2005 Used Autoshopper.com Studies 1 Based to total new-vehicle buyers. Source J.D. Power and Associates 1998-2005 New Autoshopper.com Studies
3. Internet Impact on Car Buying Purchase Decisions Based to all New-Vehicle Buyers Dealer Selection Lender Selection
4. Internet Impact on the Different Purchase Decisions Based to all New-Vehicle Buyers Price Paid/ Offered Make/Model Selection
12. New-Vehicle Online Purchase Funnel Total New- Vehicle Buyers 100% New-Vehicle AIUs 67% Requested Referral 21% Sourced Online 12% 33% Did Not Use Internet for car shopping 68% Selected a dealer and went to store without submitting a lead 45% Bought from a different dealer Base = Total Buyers
39. Thank You Dennis Galbraith, Senior Director [email_address] 805-418-8221
Editor's Notes
Like consultative selling process. Consumer is in charge. You cannot hard sell. Listening 2 ears 1 mouth Barfing your canned presentation on the customer Matchmaking Dating, jobs, Professional services Demonstrating Manufacturers don’t own stores