Ralph Paglia is ClickMotive's Automotive Search Engine Marketer of the Year - Case Study

1. #1 Internet Manager in the Country*
Courtesy Chevrolet in Phoenix is the nation’s premier Internet Dealer with over 4,000 Internet
Sales in 2006 at an average of almost 350 Internet Sales Per Month. Ralph Paglia, Internet Director,
runs a team of 35 Internet Sales Reps managing over 60,000 Internet Leads annually from 100 Lead Sources.
#1 Pay Per Click Dealer in the Country*
Courtesy Chevrolet received 14,792 Internet Leads from all Search Engine related activities during 2006,
and these SEM leads resulted in 1,075 Internet Sales at a 7.27% Closing Ratio. ClickMotive served as
Courtesy Chevrolet’s most effective & cost-efficient SEM Vendor throughout 2006.
2006 SEM Dealer of the Year Award
Courtesy Chevrolet has been awarded the 2006 SEM Dealer of the Year Award by ClickMotive.
No other large dealer in the country that was considered for this award came close to matching the
SEM Budget, Lead Volume, Follow-Up System and Closing Ratios generated by Courtesy Chevrolet.
ClickMotive Pay Per Click Strategy
ClickMotive promoted Courtesy Chevrolet to the Top Positions of Elite Search Engines for virtually
every High-Converting Chevrolet Keyword across a specific geo-targeted area. All clicks went to
Dynamic Landing Pages that typically generated Email & Phone Conversion Rates Over 10%.
© ClickMotive *Based on compilation of Data from hundreds of dealers for the entire year of 2006 based on Internet Sales Volume, Internet Lead Volume, Pay
Per Click Advertising, Follow-Up System & Department Size. *All numbers were calculated & displayed with permission of Ralph Paglia, Courtesy Chevrolet.