2. Agenda: Situation Analysis
Retailing: Introduction
Evolution of Retail Industry
Indian Retail Market Analysis & Summary
SWOT Analysis
Challenges
Competition
Key To Success
2
3. Retailing: Introduction
• Retail has played a major role world over in
increasing productivity across a wide range of
consumer goods and services
• Retailing is one of the important sectors of an
economy, both in terms of contribution to GDP
and share in the total employment.
INTRODUCTION
• India is the fifth largest retail market in the
world
• The Indian retailing sector is at an inflection
point. It is set to enter a new growth trajectory
owing to rising household consumption and the
entry of corporate entities and global retailers.
* 3
4. Evolution of Retail Industry
Traditionally retailing in India can be traced to -
• Weekly Markets Village Fairs & Melas.
• The emergence of the neighborhood ‘Kirana’
stores catering to the convenience of the
consumers
An overview
• Era of government support for rural retail:
Indigenous franchise model of store chains run by
Khadi & Village Industries Commission
• The latter half of the 1990s saw a fresh wave of
entrants with a shift from Manufactures to Pure
Retailers.
• Emergence of hyper and super markets trying to
provide customer with 3 V’s -
Value, Variety and Volume
4
5. Evolution of Indian retail Modern Formats/
Historic/Rural Traditional/Pervasiv Government
International
Reach e Reach Supported
Exclusive Brand Outlets
Hyper/Super Markets
Department Stores
Shopping Malls
Khadi & Village
Stores
Cooperatives
Convenience Stores
/Kiranas
Weekly Markets
Village Fairs
Melas
Availability/ Low
Source of Neighborhood Costs / Shopping
Entertainment Stores/Convenience Distribution Experience/Efficiency
*
5
6. Top Player Of Retail- Worldwide
Rank Retailer Home Country
1 Wal-Mart Stores, Inc. U.S.A.
Top retailer
2 Home Depot, Inc. U.S.A
3 The Kroger Co. U.S.A.
4.Costco U.S.A.
5 Target U.S.A.
6
7. Major player of Indian Retail
• Shoppers' Stop
•Westside (Trent)
•Pantaloon (Big Bazaar)
•Lifestyle
•RPG Retail (Food world, Music world)
•Crossword
Retailers Of •Wills Lifestyle
India •Globus
•Piramals ( Pyramid & Crosswords)
•Ebony Retail Holdings Ltd.
* 7
9. Indian Retail Market Analysis & Summary
Retailing in India can be classified under two
broad headings: Organized and Unorganized.
Currently, the size of Indian retail sector is US$
410billion with unorganized retail.
Organised retail trade accounts for merely 4%
Indian retail of the total retail trade and is expected to
grow at the rate of 30% to 40%.
The sector can be broadly divided into two
segments: Value retailing, which is typically a
low margin-high volume business (primarily
food and groceries) and Lifestyle retailing, a
high margin-low volume business (primarily
apparel, footwear, etc).
9
10. Organised Retail Market
Organised retail pie
Segment % contribution
Textile and apparel 38.9
Food and beverages 10.5
Consumer durables 9.0
Segmentation
Home solutions 6.7
Jwellery and watches 6.3
Books, music and gifts 3.2
Pharma 2.1
Others 23.3
10
11. TARGET MARKET
A segment of consumers that is most likely
to purchase the products and services
offered by a particular retailer
When defining the target market, retail
organizations generally identify
MARKET demographic, socioeconomic, and
TARGET psychographic characteristics, and then
use that data to focus and guide their
marketing, advertising, promotion, and
merchandising efforts.
11
12. MARKET TRENDS
The whole concept of shopping has altered
in terms of format and consumer buying
behavior, ushering in a revolution in
shopping in India. Modern retail has
entered India as seen in sprawling shopping
MARKET centers, multi-storied malls and huge
TRENDS complexes offer shopping, entertainment
and food all under one roof.
12
13. MARKET DEMOGRAPHICS
CONTEXT TYPE OF INFORMATION
Socio-demographic Population composition and distribution
Households and family formation
Health and health services
Learning and educational services
Housing conditions
Peace and order status
Economic activity National accounts
Labor force participation
Wages
Household income and expenditure
patterns
Poverty
Socio-cultural and political Political structure
Political participation
Relevant laws, statutes, policies
Predominant social structure
Gender roles in the household
Time use
*Data from NCAER Decision- making patterns in the
household 13
14. MARKET GROWTH
•It is estimated that the retailing industry is likely to
grow up to $427 billion by 2010 and US$637 billion by
2015 and that organized retail could account up to a
share as high as 20%-22% of this market.
•Organized retail will grow at a significant CAGR of
MARKET around 50% till 2011 mainly due to the investments of
GROWTH more than $30 billion budgeted by big and small
players in the organized retail sector over coming
five to seven years. Organized retail sector has
witnessed a CAGR of around 35% over the past five
years and currently accounts for about 1.5% of the
country’s GDP.
14
16. SWOT Analysis
• Products are cheaper than the market
price.
• Technology intensive industry
• Variety in products
• Demographic favor
Strength
• Rising disposable income
• Urbanization
• Shopping convenience
• Low labor cost of skilled ones
• Plastic card revolution
16
17. SWOT Analysis
• Has not yet trapped the whole market.
• Facing problems due to political
environment
• Less conversion level
• Customer loyalty
Weakness
• Policy related issues
• Limited consumer insight
• Inadequate human resources
• Taxation hurdle
• Underdeveloped supply chain
• Lack of adequate facilities
17
18. SWOT Analysis
• Kids and teens retailing segment
• Percolating down
• Rural retailing
• Sectors for high growth potential
OPPORUNITY • Locational advantage
• Falling real estate cost
• E-retailing
• Franchising
18
19. SWOT Analysis
• Shopping culture
• Political issues
• Social issues
• Lack of differentiation among the malls
THREATS that are coming
• Poor inventory turns and stock
availability measures
* 19
20. CHALLENGES IN RETAIL SECTOR
•The organized retail industry in India is facing…
competition from the unorganized sector.
•Intensifying competition is exerting downward
pressure on prices.
•
• The industry is facing a severe shortage of
CHALLENGES talented professionals, especially at the middle-
management level.
•Supply chain management.
•Lack of adequate infrastructure.
•Differential tax rates.
* 20
21. KEY TO SUCCESS
Price
Customer Delight
Schemes
Success Points Availability of all types/ brands
Quality of products
* 21