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Packaging & Printing
Lecture # 1
Prepared by Mujtaba Akhtar

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Key points
01 Introduction of packaging and printing
Professional understanding of Job Order Design Brief
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Comparison between international and local package design
02

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● What do you understand by Packaging?

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• The packaging is the science, technique, and innovation of wrapping or ensuring items
for appropriation, stockpiling, deal, and other uses.
• Packaging additionally suggests to the way toward planning, assessing, and delivering
packages.
Definition of Packaging?

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• Packaging can be portrayed as a planned arrangement of getting ready products for
transport, warehousing, coordination's, deal, and end-use.
• In numerous nations, it is completely incorporated into government, business,
institutional, mechanical, and individual use.

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Comparison between international and local package design
Mengniu Hi! Milk, China
The boxy shape of the packaging lent itself to a cow’s
face (ears included).
Olper’s Flavored Lassi, Pakistan
The modern way of packaging for the lassi in which
the brand given a new look to a desi drink that it Lassi.

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Sample of Packaging Design

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Printing:
The activity or business of producing writing or images on paper or other material with
a machine.

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Colors Uses in Printing Process

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Professional understanding of Job Order Design Brief
• Colour Resolution (DPI)
• Print Colours / CMYK
• Finishing / Material
• Print Proofs

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DPI:
It is stands for Dots Per Inch which technically means printer dots per inch.
Today it is a term often misused, usually to mean PPI, which stands for Pixels Per Inch.

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PPI is simple arithmetic, it is the digital photo's pixels dimensions divided into the paper size
to be printed.
A digital photo itself has no PPI, the PPI only occurs when it is printed

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Rotogravure
A printing system using a rotary press with intaglio
cylinders, typically running at high speed and used
for long print runs of magazines & stamps.

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Flexo printing
Flexography is a type of a rotary in-line printing method. Derived from the Latin word “Flexus”,
literally translated as “bending”, flexo printing is used to print on any flexible material.
These flexible materials can vary from plastics, paper, metallic films to cellophane.
Printing variable repeat lengths, using a broad range of inks and a wide variety of substrates is
possible with flexo printing.

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• Laser Printers
• Solid Ink Printers
• LED Printers
• Business Inkjet Printers
• 3D Printers
Types of Printers

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Laser Printers
The laser printer was developed by Xerox in the 1960s when the idea of using a laser to draw images onto a
copier drum was first considered. Laser printers are still widely used in large offices as they are traditionally
more efficient than inkjet printers.
Advantages:
● More cost effective than inkjet printers
● Increases productivity
● High print speed
● Higher paper capacity
● Often expandable with Paper Trays, finishers etc.
● Grows with your business

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Solid Ink Printers
Solid ink printers utilize a unique form of ink technology, designed to save space and money on packaging.
The printers melt solid ink sticks during the printing process – a method which can help produce more
vibrant tones.
Advantages:
● Environmentally-friendly
● Produces vibrant tones
● Made from non-toxic vegetable oils
● Compact design
● Consumables require less storage

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LED Printers
LED printers are similar to laser printers but use a light emitting diode
rather than a laser to create images on the print drum or belt. Due to th
eir fewer moving parts – LED printers are often considered more
efficient and reliable than laser printers.
Advantages:
● Reliable and efficient
● Cheaper to manufacture than laser printers
● Often include free warranty extensions
Disadvantages:
● None

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Business Inkjet Printers 3D Printers

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Thank you