Motorola has a history of nearly 80 years of leadership in innovation, technology, branding, and customer support. It was founded in 1928 and introduced the world's first commercial cellular device in 1983. Today it has business segments in enterprise mobility solutions, home and network mobility, and mobile devices, operating in 72 countries with over 66,000 employees and $36.6 billion in revenue.

1. HISTORY OF NEARLY 80 YEARS

2. LEADERSHIP IN INNOVATION

3. knowledge

4. Technology

5. BRANDING

6. CARING FOR CUSTOMER

7. Support to the society

8. WINGS IN DIFFERENT SECTORS

9. Intelligence every where

11. Where is intelligence everywhere taking motorola today

24. Organizational chart

25. Motorola financial statement

26. ATTACK OF THE CLONES Global Market % Q4 2006 2006 Q4 2007 2007 nokia 36.00 34.70 40.20 38.80 Samsung 11.20 11.30 14.00 14.30 Motorola 22.40 21.70 12.30 14.10 Sony ericsn 8.90 7.50 9.30 9.20 L G 5.80 6.40 7.10 7.20 Others 15.70 18.40 17.10 16.40 total 100 100` 100 100

27. SWOT ANALYSIS STRENGHTS WEAKNESS Leader in innovation Less user friendly Global brand reputation Less penetration Wide portfolio Fail in supply chain management Wide distribution Dint realize the potential of Asian markets Wide customer base OPPURTUNITIES THREATS Benefit of brand to widen its product line Nokia and other competitors Developing countries Perception of customers Risk involvement Promotional activities Very tangible No support from suppliers and consumers Asian markets

28. Analyzing Swot for Motorola Swot matrix Internal strengths External weakness External opportunities strength – opportunities strategy Weakness- opportunities strategy External threats Strength- threats strategy Weakness- threats strategy

31. Vision of motorola is to improve lives with the power of communication