In this piece of coursework I will be creating a film magazine for a specific target audience. The social grade that I
will be aiming my film magazine towards is the A to C1 social bracket. I have chosen this social grade because the
magazine is released monthly and the price is quite high and will be around the £3.00 price range and they will also
have a lot of disposable income. The primary target audience I will be aiming my magazine towards will be people
aged 16 to 24 years old. I have chosen this age bracket because of the genre which is Horror, this can be quite
psychologically scary or can be quite gruesome which is not very suitable for children or young teenagers. The
secondary target audience for my film magazine is horror film fanatics, people who are a massive fan of horror
movies. The uses and gratifications that I will be following for the creation of my film magazine are information and
entertainment. Information because the readers of the magazine may buy this magazine for the information on new
releases, articles on different celebrities and what they have been up to. The entertainment falls into place when
people enjoy reading the articles about what films have been released, the reviews of the up and coming
blockbuster movies and also seeing what the actors and actresses have been up to and their new releases. There
are a lot of other film magazines on the market today which you can find in many different newspaper and
magazine shops but my magazine will be different and unique because of the colours used, the layout of my
magazine and also the variety of articles and competitions inside. In the first month of ‘Film Fanatics’ (the name I
have chosen for my magazine) The magazine will have a horror theme, but will still include interviews and reviews
of other films which have alternative genres. The colour scheme for my magazine will be blue, red, black and white.
The colours are can attract males and females because their is a combination of feminine and masculine colours.
The first issue of the magazine will include an interview with the main character of the latest blockbuster horror
film that is about to be released, also there may even be a few ‘behind the scenes’ shots from the latest horror
movie. There will also be many chances to visit some of the most amazing cities of the world. I will be promoting my
magazine to mainstreamers primarily as they make up to 40% of consumers. They are the sort of people who do not
really want to stand out of the crowd, and they also stick to well known brands. The secondary psychographic group
I will be aiming my magazine at will be individualists as it is good to have a challenge seeing as they are quite hard
to target via the mass media, although I do believe that the magazine will attract them because it will not be like no
2. Key Concepts ResearchRepresentation
Representation is the way a magazine will represent itself using imagery, colour, text, context etc…
There are different styles and genres of magazines which can also be known as the “Mode of Address”. Magazines are usually aimed at either men and women so the way you represent the magazine can be important
depending on the genre, for example if your film magazine was aimed at females you would use quite bright colours and on the front cover you would usually find chick flicks and romcom’s. Whereas a magazine for a
male you would find quite masculine colours and screen shots from an action film. You would also have to choose a particular age range that has suitable contents because if your film was aimed at females aged
between 12 and 16 you would include films which have age ratings 12 or 15 as films rated with a higher age certificate would be unsuitable.
Codes and Conventions
The conventions are what you would expect to find on and inside the magazine, the codes are the reasons why you would use bold text or, a simple picture. In your typical film magazine you would find;
A masthead – This would be bold and quite large near the top of the page to catch the audience’s eye, it would be a lot bigger than the rest of the text on the page such as the sell lines. This would most likely be in
quite a bright colour which fits in with the genre of the film they are advertising during that issue release.
Sell Lines – The sell lines are short sentences which sells what is found inside the magazine, they are normally placed around the edge of the page so they don’t detract too much attention from the main image. The
sell lines usually are varied trying to attract a wider target audience, even if the main article does not attract some people there may be some other articles inside that they may be interested in.
Price – The price would usually be somewhere tucked away in a corner if quite a small font, it would most likely be smaller if it more expensive. The price depends on what main social class group you have chosen for
your magazine, if you have chosen the ABC1 social grade it will be more expensive than the C2DE social grade which would probably be approximately £2.
Main Image – The main image will usually take up the whole page, it usually contains the main character(s) from a movie, someone popular that everyone knows and loves. They are usually in a striking pose which will
catch the readers attention when its on the shelf. It usually shows the poster of a film or screenshots from an important scene from a brand new blockbuster movie.
Release Date – You will find that the cheaper the magazine, the faster it will be released, if its about £1-£2 it will most commonly be released every week or fortnight, but your more expensive magazines, such as film
magazines are a lot more expensive so you would expect them to be released approximately every month.
New Media – Most magazines have Twitter and Facebook accounts that they would display on the front cover or on the contents page, this is good advertising for the film because a lot of people use social networking
sights now so it is easier to interact with the audience.
Contents Layout and Features– The contents page will usually be found in sections why contain articles or interviews that relate to each other. There will be a place for film reviews, articles and a place for articles and
things that are in the magazines every issue. It will also include screenshots and quotes from some of the main articles featuring in the magazine.
Main Article – The main article usually contains an interview with one of the main stars of the blockbuster movie advertised on the front page. It will usually use quite a laid back style of language, because they are
recalling a conversation with another person, so they may not speak formally. It will usually have clips from the main scenes in the movie and also will show the actor/actress as themselves too. There will most likely
feature a short synopsis on the film and some short but interesting facts about the movie.
When making a magazine publishers thing about who they want to target their magazines at. They think about the genre of the film and who it will suit best, they would think about;
• What films should they advertise that suits their chosen target audience?
• What social grade should they target? ABC1? C2DE?
• What price should they sell it at, according to the social grade chosen?
• What age range should they target?
Social Grades are the way in which publishers and makers of the magazine choose on who to target their magazine at, ABC1 are usually middle class citizens of society who earn a fair amount of money, when
magazine publishers choose this as their chosen social grade they would decide that the price of the magazine is much higher than if they were to choose C2DE, which is lower and working class citizens who earn less
money so the price of the money is a lot lower.
Why do people read magazines?
People usually read magazines because they get information or are entertained by what is in the magazine. It has been said that there are 4 main reasons why we read magazines, also known as the Uses and
Gratifications Theory. The four main reasons are:
• Information – The magazine provides us with useful information, we can extract information from the news, films and TV shows too.
• Entertainment – Reading magazines that entertain us can get rid of any pressure in our everyday life just by having a laugh.
• Personal Identity – We usually watch or read things because we can relate to these things easily, they mean something to you.
• Personal Relationships – They can help with conversational purposes to build relationships with others and make friends.
The Uses and Gratifications Theory can affect what we read, watch and buy.
3. (…cont)Key Concepts ResearchInstitution
The institution of a magazine is the publishers who produce the magazine. The magazines get their revenue that they make from the advertisements from inside the magazine and the selling of the actual magazine.
Here are some examples of magazine institutions:
IPC Media was formally known as International Publishing Corporation, It is one of the largest publishing
companies in the United Kingdom producing over 350 million copies every year. The magazine
corporation was discovered in 1958. There are three main genres of magazines, IPC Inspire are magazines
which is a wealth and leisure brand which publishes magazines such as Country Life and Horse and
Hound. There is also the mass market’s woman’s division, IPC Connect which includes a large range of
favourite women’s weekly magazine’s such as Look, Now, Chat and Woman and also some television
guides such as What’s on TV. The final one is the Upmarket women’s division market called IPC
Southbank, which is made up of luxury fashion magazines such as Marie Claire and InStyles. It also
consists of lifestyle magazines such as woman&home and Ideal Home. There website gets 20 million
viewers every month and reaches out to two thirds of UK women and 42% of UK men and they have a
total of 92 magazines based in the UK today. In 2007 it was proven that IPC Media takes up 29.5% of the
UK Market. In 2007 the UK spent £2 billion pounds on magazines alone. IPC Media set themselves a
target of earning £825 million from advertising in 2007, it is possible that they have achieved this target
seeing as they are such a big publishing company.
Bauer Media has over 80 influential media brands, which appeal to many different types of
people. They publish magazines such as Heat Grazia and Empire. The magazine reaches out to
over 19 million UK adults. They also own many radio stations such as Kiss 100 and Magic FM.
The company was founded in 1875 in Germany and their brands can be found in 15 countries
worldwide. It has 6400 employees and in 2010 they had a revenue of 2.129 billion Euros. In
1990 Bauer produced a magazine that is very popular today called Take a Break. There are five
brands of magazines called women’s including magazines such as closer, heat, grazia, pop, and
MORE!, women’s specialist including magazines such as Mother and baby and YOURS, men’s
lifestyle including magazines such as arena homme+, entertainment and music which includes
magazines such as Empire and KERRANG! and specialist magazines such as Match and Golf
Names Ideas/Masthead Designs
FILMS FOR YOU
Empire is the masthead of a film
magazine. It is big, bold and bright red
which has connotations of danger.
They have made the masthead stand
out because they want it to attract
The colours used ‘black, blue and white (mostly)’ have
connotations of masculinity which I think is the target
audience of the film magazine.
The cover image shows a picture of
wolverine himself, he is wearing a tank
top to show off his muscles because they
want to show that he is masculine and has
connotations of him being ready to fight.
The colours of his clothing contradict each
other, the tank top is white which could
have connotations of purity, this could
show that he is the hero of the film.
Whilst the dark trousers connotate the
other side of his personality, that he may
be a hero but he also has a dark side to
him. He has harsh facial expressions
which show that he is fearless and he
looks very domineering which means he
wants to be in control. He has blades on
his fingers which has connotations of
danger and war. The photo is a low angle
shot which shows that he is has a lot of
power with in the film because they are
looking up towards him. The cover image
is in front of the masthead because they
are saying that this article is more
The sell lines are used to show
the audience what is inside the
magazine. They are all in capital
letters so that they captivate the
audiences eye. If they are not
interested in the main story then
they may want to read about the
other smaller stories. X-MEN is
in the biggest and boldest
writing because it is the main
article in the magazine. At the
top it says ‘WOLVERINE HAS
RETURNED FOR…’ This
connotates that Wolverine has
returned just for Empire
The Barcode is on the front cover so the
audience can buy the magazine.
Main Sell Line
The main sell line on this front
cover is ‘X-MEN ORIGINS ON SET
WORLD EXCLUSIVE, REVIEW OF
THE YEAR’ this is telling the
audience of this magazine that
this is the best magazine, and
you won’t find one like it
anywhere else.’ They have made
the main sell line a lot bolder
and brighter than the other sell
lines to attract the readers, even
if they are not the stereotypical
readers of this magazine, it could
captivate other readers, which is
significant if the publishers
wanted to attract a wider target
Price and Issue Number
The price of this magazine is £3.99 and is a monthly
released magazine, the price is very small on the page, I
believe that the social grades for this magazine is A-C1
and that individuals with a higher paying job will buy this
Front Cover Analysis
5. Contents Analysis
The article preview is used to show
the reader a preview of what to
expect of some of the main articles
that will appear in the magazine.
There are usually page numbers near
these articles so you are able to flick
straight to the page it features on.
section of the
contains a list of
the articles and
images that will
be featuring in the
magazine that you
may not have
seen before. It
also lets the
reader go straight
to the page that
they may find
g it a whole lot
easier for the
reader to find the
right page. Most
of the featuring
articles will link to
the images that
are shown in the
centre of the
The cover feature is the article that stands out the most on the page. In this case, the
cover feature for this magazine is the article about the Oscars. Commonly, there would
be a big picture with this, but where the Oscars is an extremely iconic awards
ceremony, it does not need an image because reading the title you will initially link it
to the awards show.
The subheading are used to tell
the reader what is in the
magazine, usually the subheadings
may not have a lot to do with the
article but once you have read the
brief sentence underneath that
will introduce you to what the
article is all about.
The reviews section of
the magazine is a
number of reviews
about the latest films
that have been released
on DVD and in Cinema.
Usually they are well
known films that have
been advertised well.
Usually the colours in the contents page have to be more
legible than attractive so that it is easy for the reader to read
the contents page, The front cover has attracted the
reader, the font has to be simple and easy to read too.
The regulars section
shows the regular
features and articles in
the magazine so that
frequent readers can go
straight to the articles
that they may also come
back to the regular
articles they like.
The date is very small at the
bottom of the page because
its not that important, you
can tell the year because its
the 2009 Oscars.
6. Double Page Spread Analysis
The main image takes up
the top two halves of the
double page spread, The
first picture shows tension
by body language and
facial expressions, there
seems that their maybe an
argument, this will make
readers interested and so
will want to read the
articles. The second image
shows the main character
full of anger, this image is a
long shot and you can see
that he is raged with anger
because of his body
language and posture and
The text has to be quite
basic and legible so that it
is easy for the target
audience to read. The
writing would most likely
be in black or a dark colour
so that it counteracts with
the light background and
The pull quote is an interesting, memorable or important line from article or a line
that the main character has said in the movie. Pull quotes are used to grab the
readers attention, to encourage them to read the article to find out what context
the quote was used in. It is usually written in a different font or a different colour
so that it stands out and grabs the readers attention.
The briefing is just a short, brief synopsis on some of the main facts of the
movie, this briefing includes information on when it is to be released, who
directed the film, who starred in the movie and whether there will be a prequel or
a spin off to the film.
The colour schemes
usually have a link to
the genre of the
movie and the main
target audience of the
film. You can tell by
the colours used that
they are trying to
attract males, but its
not a bright blue so
maybe men of older
pictures have quite
dull grey colours
which I would expect
to see in sci-fi or
action films. The
The main article has a
basic font and the
start of a new
paragraph they use a
dark blue font, and
use capital letters to
show that they have
started talking about a
9. Sell Lines Contents Ideas
Behind the scenes of The Hunger Games At the Oscars
Find out who won what at the Oscars
Win a trip to New York for two Preview of New Horror Nightmare
Get the inside scoop on the brand new blockbuster horror movie of the year!
Top 10 best and worst horror movies The LATEST blockbuster reviews
Find out what our film critics really think of the latest blockbuster movies that
are on your screen today!
The latest blockbuster movies on the big screen Get to know the actors of Nightmare
Find out who’s who and what they are really like in the new Horror movie
Interview with up and coming actress Mary Medrana Marie
Talk to up and coming actress Mary Medrana about her latest role in brand new
What happened at the Oscars Do you know your films?
Answer the latest set of questions on the latest and up and coming movies
and the actors in them
Mega Reviews Inside of latest Blockbuster Films Horrors Oldest and Greatest
Find out what we think are the oldest and greatest horror movies of the past
Horror Special – Oldest and Greatest Inside: The Hunger Games
Read the latest review and find out about the latest blockbuster movie that is
in the Box Office TOP TEN
Do you know your Films? REVEAL
We will be revealing all about the latest actors that will be hitting your screen
The films of 2012 The Films of 2012
Find out all about what we think are the best films of the year so far
Win a trip to The Nightmare Premiere in LA THIS MEANS WAR
Find out all the gossip behind action movie THIS MEANS WAR which was
released in the UK on the 2nd March this year
Coming soon to a cinema near you 21 Jump Street
Find out about the latest release that has been reviewed as ‘Fast and Funny’
10. Article Draft
Film First has been able to get an exclusive interview with Mary Medrana as she is
just about to release her latest movie, Terreur/nightmare. The actress plays the
main character ‘Marie’ who suffers from multiple personality disorder.
So Mary, what has your new film, Nightmare been like to film, have you enjoyed
Yes its been an amazing experience, I’ve never been in a horror movie before so I
have enjoyed playing something new. The crew was amazing and the storyline was
just incredible, it was a challenge for me but I was definitely up for it! I would
definitely be in a horror movie again!
When did you first hear about the part and what did you first think of it?
Well I first heard about the film a couple of years ago, and initially I was going to
audition for Marie’s adopted sister Rose, but when they offered me the role I was
so excited, I really wasn’t expecting it. On my first day at the set I was extremely
nervous as I had never been in a horror film before, but once I got into it, it was just
one of the best experiences.
Lets go back a few years, when did you first discover your love for acting?
Well it was when I went to a school of performing arts in New York, I think I was
about 8? But everyone was very charismatic and welcoming and that just made me
enjoy it even more! I’ve always liked performing in front of people, ever since I was
a little girl me and my younger sister would make up little plays and perform them
to our family after Sunday Lunch, and they just encouraged me to follow my
dreams, so I did.
When were you discovered as an actress?
Well I was about 14 or 15 years old, and I was the main character in a school
play, and as there were always talent scouts around the school I was spotted
then, they said I had star potential and that they had the perfect career lined out
for me, I was over the moon and it all just went up from there!
How did you find school, was it good for you?
School wasn’t really my strong point, I wasn’t great at writing things and I never
was great academically, I was better at the more active side of things. I took Drama
at GCSE and loved it, I also took PE and passed with flying colours, but when it came
down to the written side of things it wasn’t as good (laughs) I didn’t carry on to do
my A-Levels at school, I just wanted to act, it was a passion of mine!
When was your first main role in a movie?
Well I think I was about 19 years old and they asked me to star in a new film called It
Girl and I played the main character in that, it was such an amazing experience. Chick
Flicks were kinda like my genre of film, so I was quite shocked when my agents and the
company who work for me asked if I wanted to be in this new horror film, they said that
as I had not been in a horror film go for a part that wasn’t as big, so we were all
extremely shocked when they asked if I wanted to play Marie, obviously I was gonna
say yes because it just sounded like it was gonna be a LOT of fun!
Lets get back to the film, did it take you a while to get used to the genre of horror?
It didn’t take me as long as I thought to be honest, the first couple of weeks were quite
difficult, but its actually quite easy to get used to, they said I was a great actor and
that’s really when I started to come out of my shell, I would definitely do another
horror film again sometime in the near future. I loved the makeup and costumes and
just the whole feel of the film, once those first couple of tough weeks were over, it was
definitely a great experience.
You struggled quite a lot when it came to the media, they weren’t always that nice to
you were they?
The media definitely crushed me at first, but that’s one of the things you have to get
used to when being in the public eye. They didn’t say anything too bad, but they would
always pick at what I would wear, or what I was like in my films, and I struggled quite a
lot with it. I had been bullied at school when I was younger and I just felt like I was
going through it all over again, so I became an ambassador of an anti-bullying charity.
Do you get on well with your co-actors and all of the crew?
Everyone is just so lovely, and we all get on really well! I do not know everyone
particularly well, but if anyone was to walk past another we would all say hello to each
other which I think is good because everyone has to work in a positive environment
wherever you work. I got really close with the actress who plays the role I originally
went out for, on our breaks we go out for coffee and where we spend so much time
together we literally are inseparable!
I’ve heard the film has been nominated for 4 Oscars altogether, including best
actress, actor and director! That’s a great achievement, how do you feel about this?
(blush) I know I am proud of everyone, we have all worked SO hard, I cant wait to hear
the outcome. I think that everyone deserves the awards they have gone up for because
they are just such bright and talented people.
12. Target Audience
The target audience for my magazine is young adults who are interested in the latest movie releases and are interested in looking at
reviews and interviews about these new films. The primary target audience (who the magazine will be targeted at mainly) will be men
or women aged 18 – 24 who like blockbuster movies and are interested in finding out about the actors in the film and what the films
are about and what they are like and who visit the cinema regularly and enjoy to watch these films. The social grade I will be aiming
my magazine at will be people who fall into the B – C social bracket. This is because they will have some a small amount of disposal
income, enough for them to buy the odd magazine and DVD every couple of weeks, the language used in the magazine will not be too
informal either but will be enjoyable and interesting for the reader. My magazine will be aimed at people who fall into the
mainstreamers psychographics group primarily because they make up to 40% of the consumers. I have chosen this group because
they will like to stick to the well known brands and don’t like to stand out of the crowd too much, I will also be aiming the magazine at
individualists, they are harder to appeal too but its good to have a challenge and it will be different to your ordinary film magazine. I
will be following and applying the Uses and Gratifications Theory to the audience which says that there are four main aspects to why
the media is important to the media, these are the four main reasons as to why the audience will want to read the magazine:
Information, Entertainment, Personal Identity and Personal Relationship. The readers of my magazine can use the magazine to gain
entertainment from the magazine by reading about the latest blockbuster releases and latest reviews and interviews, it will also give
them a chance to escape from any stress involved in their lives. They can also improve personal relationships because it gives them a
topic of conversation.
Cassie is a 21 year old University Student who comes from quite a wealthy background, her family sent her off
to university paying for her student fees so she has a fair amount of disposable income. She buys the film
magazine for entertainment purposes and to improve personal relationships. She buys the magazine once a
month. Cassie is an individualist and likes to try new things, she has been reading the magazine for
approximately 4 months and is thoroughly enjoying it. In her spare time, Cassie enjoys going to the cinema to
view varied genres of movies with her friends and has always loved movies since she was a little girl. She has
never found the right film magazine for her but since she has found Film First, her criteria for a good film
magazine has been filled.