3. 5 Steps of Effective Content Strategy
Content Alignment
Content Audit
Production Plan
Performance Measures
Distribution Plan
4. Content Alignment
Align your content with the customer journey
Identified what topics, needs or questions will be
addressed in your content
5. Content Audit
Audit your existing content to determine what can
be used as is, what must be updated or what
must be created from scratch
6. Production Plan
Determine the genre
and the format of
each content place.
Check who will be the
subject, expert
authors, matter or
other contribution
7. Performance Measures
Determine the objective of each content
How performance will be tracked
How the content will be measured
8. Distribution Plan
Identify what online and offline channels will be
used to get content in front of customer, clients,
users.
9. Audit your Content by SEO
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