SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez nos Conditions d’utilisation et notre Politique de confidentialité.
SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
If it were me, I’d
govertical by vertical.Build the mostcomprehensive,amazing resource on“web design courses”then move on to“photography” then to“languages,” etc.
#1: I’d likely reverse the
title tags to put the keywords at the front. #2: Videos, star ratings or any rich snippet info would help these stand out.#3: Be very cautious aboutusing non-unique content orgenerating bamboo pages here.
SEO Idea #2Contests to get
into events free for the personsubmitting the article that earns the most tweets /Facebook / LinkedIn shares.
SEO Idea #3Find unemployed bloggers
(Google blog search,LinkedIn lookups and RSS search can help),reach out and ask them to become contributors tocontent and Q+A. In return, sponsor their eventattendance.
Social Idea #1Become a resource
to event marketers andconnect with them over social networks. As youshare content, they’ll be very likely to help itspread via Twitter/Facebook/etc.
Social Idea #2Use Facebook events
and Facebook ads; do thesame with promoted tweets that are geo-targetedand LinkedIn ads. Show results and share withevent marketers (great way to grow your socialreach and get great content).
Social Idea #3Run contests via
Twitter / Facebook / LinkedIn forticket giveaways that require a follow/like. Thiswon’t bring tons of followers, but they will be highquality.
Social Idea #4Watch for people
using particular words/askingquestions on Twitter around events, networking,training, etc. Helping them find good stuff (even ifyou’re not linking to your site) will build goodwilland followers.
Content Idea #1Identify 30 blogs
in the womens/beauty space thatare medium size/influence that would be receptiveto outreach. Start commenting, engaging,interacting and relationship-building with them.
Content Idea #2Create a “best
bloggers in beauty” awards thatyou give out annually. Make badges and physicalawards to mail them. They’ll all link to you likecrazy. Oh, and make the nominations based ontweeted votes
Content Idea #4Head:Head faceoffs of
beauty products that claimto perform a specific function. Run a test everyweek or month and publish the results, withphotos ala Oyster fakeouts. Which skin creamperforms better? Super luxury expensive one? Orlow-priced basic?
SEO Idea #1Get unique content
written about the products andremove the duplicates. Consider even writingunique title tags and meta descriptions for eachone, as these can help you stand out in search.
SEO Idea #2Pull in the
attributes most used about the productin reviews (you can even do this from reviews offyour own site). This can create unique contentand positive keyword associations, plus be usefulto users.
SEO Idea #3Use the Urbanspoon
“Spoonback” strategy. Findbloggers who’ve written about any product youcarry and offer to feature that review on yourproduct page if they’ll “spoonback.”
SEO Idea #4Work with beauty
schools, training courses andwork-from-home reps who have websites to dosponsorships, content creation, guest blogging,bizdev partnerships, etc.
Social Idea #2Do a video
or online “how not to beautify” series(like “what not to wear”). Use Facebook/Twitter toaccept nominations, votes, suggestions, etc. andshare the story as it’s in progress.
Social Idea #3ID professional aestheticians
with any socialfollowing and reach out to them, requesting thatthey help build a “best of XYZ category” via asurvey. Then publish and ask them to help shareit. They’ll be likely to participate and to share,because they helped create it.