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Can't Buy Me Love

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How to earn your marketing and your customers. Rand Fishkin's presentations from Distilled's Searchlove 2012.

Publié dans : Technologie
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Can't Buy Me Love

  1. LOVEHow to EARN your audience’s attention without spending a fortune.Rand FishkinCEO, SEOmoz http://bit.ly/cantbuylove
  2. TRUE LOVE
  3. TRUE LOVE
  4. TRUE LOVE
  5. TRUE LOVE
  6. TWO TRUTHSABOUTTRUE LOVE
  7. 1. IT LASTS.2. IT CAN’T BE BOUGHT.
  8. LET’S TALK ABOUTBUYING YOURCUSTOMER’S LOVE
  9. CLICK DISTRIBUTIONIS YOUR MONEY BUYING THERIGHT THINGS?
  10. ONLY 18% OF CLICKS GO HERE 82% GO HERE
  11. *Via Forrester’s Interactive Marketing 2012 Report
  12. COST OF ACQUISITIONSAVE ON MARKETING.INVEST IN INNOVATION.
  13. CUSTOMER LOYALTYWILL PAID LOVE STAYBY YOUR SIDE?
  14. http://www.hotbikeweb.com/features/0701_hbkp_american_machine_foundry/viewall.htmlhttp://www.flickr.com/photos/jimsk/128131281/
  15. 1. IT LASTS.2. IT CAN’T BE BOUGHT.3. YOU’VE GOTTA EARN IT.
  16. “” “”Content Search Social Community Email CRO
  17. CONTENT
  18. 1.http://www.seomoz.org/beginners-guide-to-seo
  19. 2.
  20. 3.
  21. 4.
  22. 4.
  23. 5.
  24. SEARCH
  25. 6.
  26. 7.
  27. 8.
  28. 9.
  29. 9.
  30. 10.
  31. 11. From Avinash Kaushik’s post: http://www.kaushik.net/avinash/tips-for-improving-high-bounce-low-conversion-web-pages/
  32. SOCIAL
  33. 12.
  34. 13.On Twitter, links between text seems to get the highest CTR & retweet ratio vs. links w/ other @mentions, hashtags, etc.
  35. 14. vs.http://hackersandfounders.tv/RDmt/rand-fishkin-inbound-marketing-for-startups/
  36. 15.
  37. COMMUNITY
  38. 16.
  39. 17.
  40. 18.
  41. EMAIL
  42. 19.http://www.returnpath.com/resource/your-path-to-the-inbox/
  43. 20.
  44. CRO
  45. 21.http://blogs.hbr.org/cs/2012/10/the_presentation_mistake_you_d.html - “Presenter’s Paradox”
  46. 22.
  47. 22.http://www.conversion-rate-experts.com/seomoz-case-study/
  48. 1. IT LASTS.2. IT CAN’T BE BOUGHT.3. YOU GOTTA EARN IT.4. YOU CAN DO IT.
  49. @randfish moz.com/rand rand@seomoz.orghttp://bit.ly/cantbuylove

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