3. Direct Links from Social Profiles Not all profile links are followed, but correlation data suggests even the nofollows may add value. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Via http://answers.onstartups.com, which uses the StackExchange platform.
4. Tweets Influencing Crawling + Rank Tweets from powerful accounts that earn lots of RTs seem to act like links and help even in the long term Check out these two: http://www.seomoz.org/blog/the-tweet-effect-how-twitter-affects-rankings-12781and http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
5. Social / UG Content Targeting Long Tail Queries A great example of this is Facebook comments, which you can make indexable using: http://www.seomoz.org/blog/make-facebook-comments-box-indexable-by-search-engines http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
7. Links Created Due to Social Visibility I’ve contributed on http://quora.com moderately over the past year and in addition to the direct traffic, Moz now also earns nice links from folks who find us through those threads. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
8. Branding Impact If you want everyone in the startup/hacker world to know your company, just get 5-6 pieces to the frontpage of Hacker News. Sites like http://news.ycombinator.com exist in virtually every tech-forward industry, and when they don’t; there’s a big opportunity for you to create/host them. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
13. CTR from SERPsSocial traffic may have high bounce rate, but it shows engagement and builds familiarity, leading to greater trustworthiness and all the accompanying metrics Google now uses w/ Panda. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
15. +1s in the SERPs Hello Social Proof! These +1 counts only seem to show when a page has 500 or more +1s. More - http://searchengineland.com/confirmed-google-showing-1-counts-to-logged-out-users-82800 http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
16. “My Social Circle” Results Results from Google’s “My Social Circle.” To see results like this, just add “&tbs=frim:1” to the end of any Google query. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
17. Social Annotations from Your Network As great as http://www.everywhereist.com is, it doesn’t rank page one for this query unless I’m logged in and following Geraldine on Twitter. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
18. The social connections appear to influence rank ordering. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html These annotations undoubtedly increase CTR, particularly if the source is trusted.
19. Hang on a tic... How did they know I’m connected to Kalena on Facebook?! I haven’t yet added Facebook to my Google account! When Google starts using latent (rather than active) network connections, social becomes even more powerful. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
20. Google crawls deeply to get social data and connections once you add a profile. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Read more here http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings and see your socially connected data via http://www.google.com/s2/search/social?hl=en#socialcontent
21. Google Has Deep Social Network Spidering Notice that Google crawls through one network to discover connections 2-3 “hops” away on another. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Read more here http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings and see your socially connected data via http://www.google.com/s2/search/social?hl=en#socialcontent
22. Whatever this Becomes: You can see more about the Google+ product via their demo here - http://www.google.com/intl/en/+/demo/ http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
24. #1: Build a Social Sharing Email List Connecting with like-minded, socially-networked friends to share and co-share content makes good sense, and can be totally white hat. You’ll learn a lot, too! http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
25. #2: Find Influencers w/ FollowerWonk http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Finding influencers via http://www.followerwonk.com is awesomely easy.
26. #2.1: Find Influencers w/ GG Profiles Google Profile search also rocks: http://www.seomoz.org/blog/dont-ask-sites-for-links-find-people-and-connect. Just use &tbs=prfl:e to the end of any Google query to see them. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
27. #2.2: Find Influencers w/ LinkedIn To make the most of this, you’ll want to use LinkedIn’s Advanced Search function: http://www.linkedin.com/search http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
28. #3: Solicit Contributions to Build Content Rae’s interview featured expert-sourced questions AND answers, meaning she had only to curate: http://www.sugarrae.com/link-development/link-building-interview/ http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
29. #4: Optimize What You Share through Analysis Check out http://www.seomoz.org/blog/calculating-and-improving-your-twitter-clickthroughrate for more on analyzing/improving your social sharing http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
30. #4.1: Optimize Time + Frequency of Sharing, Too http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://whentotweet.com can help with this part
31. #5: Subscribe to Aggregators; Craft Great Headlines and Share Sites like http://popurls.com, http://alltop.com, http://summify.com, http://reddit.com and other aggregators can help you ID the types of content, headlines and sources that work well. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
32. #6: Optimize Your Profiles, Pics + Bios I’ve tested/optimized my profile picture (background color matters!), my bio (a bunch of times – accuracy and hint of what’s to come helps) and my URL (randfishkin.com probably does better) http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
33. #7: Treat Your On-Site Shares as CRO Via one of the web’s most brilliant data porn blogs: http://blog.okcupid.com/index.php/your-looks-and-online-dating/
34. Overwhelmed by sharing!! Every post on http://mashable.com has 23 unique links to share across 7 channels
37. Combine + Conquer or Risk Losing to Those Who Do News/Media/PR SEO Email Research/White Papers Blogs + Blogging Infographics Comment Marketing Social Networks Online Video INBOUND MARKETING!(Find Your Audience Organically on the Web) Webinars Forums Document Sharing Social Bookmarking Word of Mouth Podcasting Direct/Referring Links Type-In Traffic Q+A Sites