Google continues to dominate search and increase its share. According to data, Google's core search increased 5.9% from October 2016 to May 2017 while its closest competitors like Yahoo and Bing declined. Google distributes search traffic relatively evenly across sites while Facebook and YouTube tend to concentrate traffic on very large sites. Reddit and YouTube send the majority of their referral traffic to just a handful of top sites.
20. Google’s Growth
So far, 2017 is trending ~10-15% higher than 2016, not including voice or Apple devices
21. Total Searchers vs. Active Searchers
United States
Canada
United Kingdom
Average
Searches/Month
%ofSearchersw/10+
Searches/Month
103-119
120-139
120-135
~39%
~40%
~41%