SlideShare une entreprise Scribd logo
1  sur  150
Search Engine Optimization: Understanding the Engines & Building Successful Sites Rand Fishkin – August 2010
Content in this Presentation ,[object Object]
 How Search Engines Work
 Building Accessible Sites
 Conducting Keyword Research
 Link Building Strategies
 Social Media & the Web’s Influencers,[object Object]
100 Billion Searches Each Month!
Organic vs. Paid Search Paid Organic
Organic vs. Paid Search 10% of Clicks 90% of Clicks
Click-Through Rates
Vertical Search
Local Results Completely different ranking algorithm than standard search results Probably doesn’t get traffic like most “#1” results
Image Results
Video Results
News & Blog Results
Shopping Results
Instant Answers
Instant Answers
Instant Answers
News Results Instant Answers Real Time Results Local Results Image Results
This Presentation Focuses on:
How Search Engines Work
Crawling & Indexing Without links, the engines might never find this page
Calculating Query-Independent Metrics Via www.opensiteexplorer.org
Many Domains vs. One Domain VS.
Domain Authority
PageRank
The Flow of PageRank
PageRank is Split Evenly Between the Links on a Page
PageRank is an Iterative Algorithm
Technically, Every External Link “Leaks” PageRank
Nofollowing or Removing Links Can Alter the Flow of PageRank
Or, at least it used to... www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow
Google Says they use PageRank to Crawl
Algorithmic Ranking Factors
Query Deserves Freshness (QDF) QDF Normal Results QDF
Query Deserves Diversity (QDD)
Algorithmic Ranking Factors
Building Accessible Sites
Crawlability / Link Architecture
Duplicate Content & Canonicalization
Duplicate Content & Canonicalization
Canonical URL Tag
301 Redirects 302s
Duplicate Titles & Meta Descriptions
Search Friendly URLs www.nationalgeographic.com/animals/african-elephants Keywords in page name, separated by hyphen Single domain Shallow folder structurewith relevant words
Search UN-Friendly URLs Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8 No keywords in the URL string Unnecessary Subdomain Dynamic URLs don’t perform as well as static and engines recommend against more than two parameters
Fixing Broken Links & 404s
Blocking Robots
Blocking Robots
XML Sitemaps www.sitemaps.org/protocol.php
Webmaster Tools (Google)
Webmaster Tools (Bing)
Search Engine Guidelines www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769
Important Tags & Signals
Title Tags
Meta Descriptions
Tag Length Recommendations
Anchor Text
Page Copy
Image Alt Attributes Good keyword usage in the alt tag
Not So Important
Meta Keywords Tag
H1, H2, H(x) Tags
Search Engine “Submission”
Keyword Research + Targeting
The Goals of Keyword Research
Determine Relative Volume Levels
Identify High Value Keywords
Predict the Effort Required to Rank Well
Choose the “Best” Words/Phrases to Target
The Keyword Demand Landscape
The Long Tail of Keyword Demand
Tools & Tactics for Brainstorming & Refining Your Seed List
Salespeople & Customers
Google AdWords Tool Be Wary of Match Type https://adwords.google.com/select/KeywordToolExternal
MS AdCenter Excel Plug-In www.seomoz.org/blog/using-the-adcenter-excel-plugin-for-keyphrase-research
Google Trends Sign In for Y-Axis Numbers Not Very Accurate
Internal Site Search Stats
Competitive Keyword Research Restrict query to competitor’s domain
The Keyword Research Process
Start with Your Seed List
Create Spreadsheet w/ these Columns
Get Google Search Demand Numbers
Guesstimate Conversion Rate Numbers
Or Use PPC Campaign Data
Add Keyword Difficulty Data for Top Terms We like using a weighted average of the Page Authority metric
Target High Volume, High Value,  Low Difficulty Terms First
Measuring Keyword Difficulty & Competition
Run Queries for Desired Term + Engine Watch for vertical results, which can skew CTRs & visibility
Conduct a Competitive Analysis of Metrics
Tools Can Help Provide Scores
Tools Can Help Provide Scores www.seomoz.org/mozbar
Link Building Strategies
What Goals Can Link Building Help Us Achieve?
Bolster Individual Rankings
Improve a Domain’s Ability to Rank Pages
Achieve More Complete Indexation
Drive Traffic & Branding Awareness
Send Converting Traffic Image Credit: websiteoptimization.com
The 8 Basic Kinds of Link Building
#1 - Manual Link Submissions/Requests
#2 - Competitive Link Research/Acquisition
#3 - Links via Embedded Content
#4 - Linkbait & Viral Campaigns
#5 - Content, Technology & API Licensing
#6 - Partnerships, Exchanges & Trades
#7 - Paid Links
#8 - Link Reclamation
Matching the Right Link Building Strategies to Your Organization’s SEO Goals
Links for Individual Rankings
Links for Domain “Authority”
Links for Indexation
Links for Traffic & Branding
Links for Conversion
Using Tools & Processes to Ease the Challenges of Link Building
Tools for Competitive Link Research ,[object Object]
Open Site Explorer
 Top Pages
 Google Blog Search,[object Object]
Yahoo! Link Commands Less “accurate” than Site Explorer Lots of cool, useful modifiers available
Yahoo! Link Commands Full list available in PRO Guide to Advanced Search Operators: www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators
Open Site Explorer
Open Site Explorer Highly Correlation w/ Rankings Data updates monthly from the Linkscape web index (approx. 60% the size of Yahoo!/Google/Bing)
Open Site Explorer Poor Anchor Text Spells Opportunity
Link Intersect Link Intersect uses the same principle – sites w/ links in common that don’t point to you.
Top Pages Find which pages are earning links (your own & competitors) 404s? Reclaim them!
Metrics for Evaluating a Link’s Value ,[object Object]
 Subjective Metrics
 Attainability and Effort,[object Object]
 # of Linking Root Domains to Domain
 Homepage PageRank vs. Domain mozRank
 URL PageRank vs. URL mozRank
 # of Links to the Page (Yahoo!, GG Blogsearch, Linkscape)
 Twitter mentions (Backtweets.com),[object Object]
Subjective Metrics for Link Valuation ,[object Object]
 Quality of other links on page/site (Bing - Linkfromdomain)
 Attainability and EffortJumping through Hoops (via WKA on Flickr)
Scalable Link Acquisition Processes ,[object Object]
 Tools + Metrics for Quick Analysis
 Training & Incenting Link Builders
 Building & Refining a Link Acquisition Funnel ,[object Object]

Contenu connexe

Tendances

How To Analyze Your Content & Craft A Winning Strategy In 2023
How To Analyze Your Content & Craft A Winning Strategy In 2023How To Analyze Your Content & Craft A Winning Strategy In 2023
How To Analyze Your Content & Craft A Winning Strategy In 2023Search Engine Journal
 
Seo strategy guide 2019
Seo strategy guide 2019Seo strategy guide 2019
Seo strategy guide 2019Sanjay Patwal
 
SEO-off page optimization technique
SEO-off page optimization technique SEO-off page optimization technique
SEO-off page optimization technique shrikant87
 
Generative AI and SEO
Generative AI and SEOGenerative AI and SEO
Generative AI and SEOJason Packer
 
SEO Audit Example & Website Review
SEO Audit Example & Website ReviewSEO Audit Example & Website Review
SEO Audit Example & Website ReviewBrett Farmiloe
 
Search engine Optimization,Advantages Of SEO, Benefits of Seo
Search engine Optimization,Advantages Of SEO, Benefits of SeoSearch engine Optimization,Advantages Of SEO, Benefits of Seo
Search engine Optimization,Advantages Of SEO, Benefits of SeoDheeraj Sukumar
 
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)Preeti Acharya
 
Basics of Search Engine Optimisation
Basics of Search Engine OptimisationBasics of Search Engine Optimisation
Basics of Search Engine OptimisationWordCamp Sydney
 
What is Keyword Research & How to Do it ?
What is Keyword Research & How to Do it ? What is Keyword Research & How to Do it ?
What is Keyword Research & How to Do it ? Jam Hassan
 
What is SEO | Type of seo | Technique of seo | SEO PPT
What is SEO | Type of seo | Technique of seo | SEO PPTWhat is SEO | Type of seo | Technique of seo | SEO PPT
What is SEO | Type of seo | Technique of seo | SEO PPTKhalid Shaikh
 
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
 
An introduction to Search Engine Optimization (SEO) and web analytics on fao.org
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgAn introduction to Search Engine Optimization (SEO) and web analytics on fao.org
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgFAO
 
What is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptxWhat is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptxGeromme Talampas
 

Tendances (20)

How To Analyze Your Content & Craft A Winning Strategy In 2023
How To Analyze Your Content & Craft A Winning Strategy In 2023How To Analyze Your Content & Craft A Winning Strategy In 2023
How To Analyze Your Content & Craft A Winning Strategy In 2023
 
Seo strategy guide 2019
Seo strategy guide 2019Seo strategy guide 2019
Seo strategy guide 2019
 
SEO-off page optimization technique
SEO-off page optimization technique SEO-off page optimization technique
SEO-off page optimization technique
 
Generative AI and SEO
Generative AI and SEOGenerative AI and SEO
Generative AI and SEO
 
SEO Audit Example & Website Review
SEO Audit Example & Website ReviewSEO Audit Example & Website Review
SEO Audit Example & Website Review
 
Search engine Optimization,Advantages Of SEO, Benefits of Seo
Search engine Optimization,Advantages Of SEO, Benefits of SeoSearch engine Optimization,Advantages Of SEO, Benefits of Seo
Search engine Optimization,Advantages Of SEO, Benefits of Seo
 
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)
 
Seo strategy
Seo strategySeo strategy
Seo strategy
 
Technical SEO Audit
Technical SEO AuditTechnical SEO Audit
Technical SEO Audit
 
Basics of Search Engine Optimisation
Basics of Search Engine OptimisationBasics of Search Engine Optimisation
Basics of Search Engine Optimisation
 
On page seo ppt
On page seo ppt On page seo ppt
On page seo ppt
 
What is Keyword Research & How to Do it ?
What is Keyword Research & How to Do it ? What is Keyword Research & How to Do it ?
What is Keyword Research & How to Do it ?
 
What is SEO | Type of seo | Technique of seo | SEO PPT
What is SEO | Type of seo | Technique of seo | SEO PPTWhat is SEO | Type of seo | Technique of seo | SEO PPT
What is SEO | Type of seo | Technique of seo | SEO PPT
 
Seo ppt
Seo pptSeo ppt
Seo ppt
 
Introduction to google adwords
Introduction to google adwordsIntroduction to google adwords
Introduction to google adwords
 
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...
 
Seo ppt
Seo pptSeo ppt
Seo ppt
 
An introduction to Search Engine Optimization (SEO) and web analytics on fao.org
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgAn introduction to Search Engine Optimization (SEO) and web analytics on fao.org
An introduction to Search Engine Optimization (SEO) and web analytics on fao.org
 
What is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptxWhat is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptx
 
On-Page SEO
On-Page SEOOn-Page SEO
On-Page SEO
 

En vedette

Optimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsOptimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsKissmetrics on SlideShare
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content WorksMatt Siltala
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsHiten Shah
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowMichael Stricker
 
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.TED Talks
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Razvan Gavrilas
 
How To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusHow To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusGianluca Fiorelli
 
How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at MarketingHubSpot
 
2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing ReportManny Rivera
 
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert Uberflip
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsHiten Shah
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingThe Content Advisory
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audienceMark Schaefer
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing StrategiesBrian Downard
 
Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
 
3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content MarketingSemrush
 

En vedette (20)

Optimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsOptimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for Conversions
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content Works
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right Problems
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
 
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
 
DO GOOD (Better)
DO GOOD (Better)DO GOOD (Better)
DO GOOD (Better)
 
How To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusHow To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital Olympus
 
How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at Marketing
 
2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing Report
 
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of Marketing
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audience
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
 
Digital Marketing PPT
Digital Marketing PPTDigital Marketing PPT
Digital Marketing PPT
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies
 
Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing Strategy
 
3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing
 

Similaire à Introduction to SEO

SEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins UniversitySEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
 
Optimize Your Bottom Line
Optimize Your Bottom LineOptimize Your Bottom Line
Optimize Your Bottom LineInflow
 
SEO Secrets for Online Retailers Webinar
SEO Secrets for Online Retailers Webinar SEO Secrets for Online Retailers Webinar
SEO Secrets for Online Retailers Webinar getelastic
 
Optimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education SeminarOptimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education SeminarInflow
 
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Stephen Nold
 
Search engine optimization (seo)
Search engine optimization (seo)Search engine optimization (seo)
Search engine optimization (seo)Nilkanth Shirodkar
 
AMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceAMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
 
Intro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur MeetupIntro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur MeetupInflow
 
How to Outrank your Competition on Google
How to Outrank your Competition on Google How to Outrank your Competition on Google
How to Outrank your Competition on Google 180Fusion
 

Similaire à Introduction to SEO (20)

Learn SEO in 5 Days
Learn SEO in 5 DaysLearn SEO in 5 Days
Learn SEO in 5 Days
 
SEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins UniversitySEO Web 2.0 Era - Johns Hopkins University
SEO Web 2.0 Era - Johns Hopkins University
 
SEO Tutorial
SEO TutorialSEO Tutorial
SEO Tutorial
 
Optimize Your Bottom Line
Optimize Your Bottom LineOptimize Your Bottom Line
Optimize Your Bottom Line
 
Are You Invisible
Are You InvisibleAre You Invisible
Are You Invisible
 
SEO Secrets for Online Retailers Webinar
SEO Secrets for Online Retailers Webinar SEO Secrets for Online Retailers Webinar
SEO Secrets for Online Retailers Webinar
 
Optimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education SeminarOptimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education Seminar
 
Seo Pow Point
Seo Pow PointSeo Pow Point
Seo Pow Point
 
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...
 
Search engine optimization (seo)
Search engine optimization (seo)Search engine optimization (seo)
Search engine optimization (seo)
 
Award Associates of America presentation
Award Associates of America presentationAward Associates of America presentation
Award Associates of America presentation
 
AMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceAMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
AMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
 
Bobby369
Bobby369Bobby369
Bobby369
 
Seo
SeoSeo
Seo
 
SEO
SEOSEO
SEO
 
Seo
SeoSeo
Seo
 
Seo
SeoSeo
Seo
 
Searchrankpros
SearchrankprosSearchrankpros
Searchrankpros
 
Intro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur MeetupIntro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur Meetup
 
How to Outrank your Competition on Google
How to Outrank your Competition on Google How to Outrank your Competition on Google
How to Outrank your Competition on Google
 

Plus de Rand Fishkin

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekRand Fishkin
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019Rand Fishkin
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not InfluencersRand Fishkin
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondRand Fishkin
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachRand Fishkin
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesRand Fishkin
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Rand Fishkin
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018Rand Fishkin
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at MarketingRand Fishkin
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebRand Fishkin
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Rand Fishkin
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRORand Fishkin
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's FrameworkRand Fishkin
 

Plus de Rand Fishkin (20)

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
 
B2B SEO in 2017
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the Web
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
 

Dernier

GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 

Dernier (20)

GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 

Introduction to SEO