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But a pie chart suggests
that you can only get so much value from any given set of features. In reality, factors like higher link authority on your domain have as almost unlimited ability to positively influence rankings
Do correlationcoefficients in the 0.1
– 0.4 range (typical for single factors in searchengine studies) mean anything? Debunk statements about what’s NOT causal in rankings 3 UsefulApplications: Show relative potential influence ID factors for more testing / investigation
Twitter & Facebook have very
similar relative correlations, which fits w/ Google’s statements that they don’t directly use either. In some verticals, social sharing is much less connected to ranking positions than others
1) Correlations with links have
remained relatively similar, suggesting that perhaps links haven’t faded in influence as much as some in our industry have suggested. Takeaways:
2) We need more sophisticated
on-page analysis tools. With the right algorithms/ software, we may find real opportunities to improve rankings through content. Takeaways:
3) Correlation is even more
useful (and interesting) on subsets of SERPs than on an entire corpus. In the future, calculating correlations for the SERPs you/your company care about may become standard. Takeaways:
3 Examples of What Correlation
& Experimentation Can Do: #1: Help us validate what Google says #2: Verify theories about what’s in Google’s algo #3: Lead us to better tactical approaches
11) Source Depth 12) Text
This stuff mattered a lot
whenwe did manuallink buildingto move rankings But today,many of us justlet content buildlinksfor us, right?
For the most heavily shared
content, there’s a little bit more of a correlation, but it’s small enough that relying on social shares to earn your links is probably folly. We tried segmenting the samples:
This data showswhy I can’tendorseeitherof
these common maxims in SEO/contentmarketing: Create good, unique content and Google will figure out the rest. The best way to earn links is to create great content.
Publish Amplify Grow network Rank
for slightly more competitive terms & phrases Get links Grow authority Earn search traffic This doesn’t just happen. Link building – outreach, embeds, nudges, etc – are still essential.