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Strategic Web MarketingDownload this slide deck: http://bit.ly/strategytimeyoBy Rand FishkinHow to move beyond tactics & c...
We get lost inthe channels
We get lost inthe visits
We get lost in theconversion rate
We forget thatwithout acompelling, cohesive story
We forget thatwithout acompelling,cohesive storyOne that’stold here
We forget thatwithout acompelling, cohesive storyOne that’stold hereAnd here
We forget thatwithout acompelling,cohesive storyOne that’stold hereAnd hereAnd here
We forget thatwithout acompelling,cohesive storyOne that’stold hereAnd hereAnd hereAnd here
We forget thatwithout acompelling, cohesive storyOne that’stold hereAnd hereAnd hereAnd hereAnd here
We forget thatwithout acompelling,cohesive storyOne that’stold hereAnd hereAnd hereAnd hereAnd hereAnd here
None of this isgoing to work.
Before We Create a Strategy, We NeedSome Answers to the Big Questions.
What’s OurMission?Maptia‟s Manifesto: http://blog.maptia.com/manifesto
What’s OurVision?Create the most compelling car company of the21st century by driving the world‟s transition toelectric ve...
What Are OurCore Values?Moz‟s Core Values: TAGFEE
Seems like fluff?
Seems like fluff? It’s not.
Seems like fluff? It’s not. Here’s why.
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.htmlWatch from 2:05 – 4:40
Now We Can Ask the TraditionalMarketing Strategy Questions:
Who Are We Trying to Reach?Personas are one way to help define a target audience. Image via Creative Applicationsfor MIT. ...
Where Can We Best Reach This Audience?Users: 343mm 1.1B+ 250mm 225mm 33mmUsers: 25mm 43mm 517mm 170mm 48mmThe above shows ...
What is Our Unique Value Proposition?The SaaS business intelligence firm GoodData explains what‟s uniquely valuable aboutt...
What is the Narrative We’re Telling?
The first few turns of the flywheel are hard, but over time, momentum builds, and turning thewheel becomes easier. In mark...
Now We Can Have a RealMarketing Strategy.
10 Tips
#1: Choose Channels Your Competition IgnoresGoogle+ is often mocked for being a “ghost town,” but many smart, early-adopte...
#2: Be An Early Adopter; Not an Early AbandonerDespite the massive growth of social media & mobile apps and the media narr...
#3: Infuse Your Marketing with Your Culture & ValuesBetabrand takes on the boring, hyper-competitive field of men‟s clothi...
#4: Create a Customized, Internal, Dynamic FunnelThis funnel comes via Moz‟s internal tracking system, called “Gizmo,” tha...
#5: When Measuring, Look at 3 Key AreasWhiteboard Friday on getting to the right metrics.
#5: When Measuring, Look at 3 Key AreasWhiteboard Friday on getting to the right metrics.Note: these are justexamples. You...
#6: Track All Your Data Against the Following
#7: Be Cautious With Multi-Channel AttributionGoogle Analytics offers some very cool multi-channel attribution features, b...
#8: Stay Vigilant for Fluency Biases that Harm MarketingWhat sobriety conceals,alcohol unmasks.What sobriety conceals,alco...
#8: Stay Vigilant for Fluency Biases that Harm MarketingWhat sobriety conceals,alcohol unmasks.What sobriety conceals,alco...
#8: Stay Vigilant for Fluency Biases that Harm MarketingDomain NamesMarketing SlogansWebsite UXStock Ticker SymbolsVisual ...
#9: Speed Impacts Everything (way more than is fair)Via: the NYTimes article „Impatient Web Users Flee Slow-Loading Sites‟
#10: Hire the Right People. Empower them the Right Ways.Even in (perhaps especially in) the most demanding teams and jobs,...
#10: Hire the Right People. Empower them the Right Ways.People are happy in their work when they have autonomy, mastery, a...
#10: Hire the Right People. Empower them the Right Ways.People are happy in their work when they have autonomy, mastery, a...
#10: Hire the Right People. Empower them the Right Ways.People are happy in their work when they have autonomy, mastery, a...
Download this slide deck: http://bit.ly/strategytimeyoLearn more at Rand‟s blog: http://moz.com/randTweet & ask questions:...
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.htmlWatch from 2:05 – 4:40
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http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.htmlWatch from 2:05 – 4:40 Strategic Web Marketing

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