Learn how to drive traffic to your website. - Understand what content marketing is and why it works - Learn to create your own content strategy - Create you own content calendar and learn how you can fill it for an entire year

1. How To Create 365 Days of Traffic-
Driving Content
slideshare.net/RaniMonson @RaniMakingMkt

2. slideshare.net/RaniMonson @RaniMakingMkt

3. Why Content Marketing Matters
Content Marketing means creating and
sharing valuable free content to attract
and convert prospects into customers,
and customers into repeat buyers
slideshare.net/RaniMonson @RaniMakingMkt

4. Why Content Marketing Works
• Demonstrates your expertise
• Provide a sense of who you are and how you
work – before they buy
• Create trust and loyalty when you’re giving
something away for free
– People buy from someone they trust
• Attract targeted prospects inline with content
slideshare.net/RaniMonson @RaniMakingMkt

5. Tips on Content
Marketing
• Accuracy counts
• Quality matters
• Content can be lots of
things
– Photos: Flickr, Instagram
– Videos: YouTube
– Infographics
slideshare.net/RaniMonson @RaniMakingMkt

6. slideshare.net/RaniMonson @RaniMakingMkt

7. Don’t Confuse Social Media Tools With Content
• Businesses rush to jump on
social media
• Often don’t stop to think
– What they want to say
– Who they want to say it to
– aka a Content Strategy
• Key is to remember social
media is a vehicle - only
– It drives traffic to your content
– But your content needs to add
value
slideshare.net/RaniMonson @RaniMakingMkt

8. BUILDING YOUR CONTENT
STRATEGY
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9. Many Skip a Content Strategy
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10. Content Strategy: Key Messages
• Create 1-3 Key Messages
– The will be repeated over and over and over again
– Verbatim: not the time to be creative
– This is how you build a brand
– Basis of your content strategy
• Key Messages can answer:
– Why business is unique / competitive advantage
– Why you’re better than the competition
– Why clients refer business to you
slideshare.net/RaniMonson @RaniMakingMkt

11. Source: SocialMediaToday
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12. CREATING THE CONTENT
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13. Content Calendar
• Plan ahead to reinforce
your key messages
• Block out rolling 13
months of what you
know
• Holidays
• Seasons
• Industry events /
conferences
• Your vacation
slideshare.net/RaniMonson @RaniMakingMkt

14. Evergreen Content
Examples
What is it? • FAQs
• It’s always relevant / • Case studies
green • Lessons learned
• Recycle popular content
• Plan: Ready ahead of
• Guest writers
time • How-to guides
• Have a list handy – plug • Q&A
in as needed • Curate a list of content
from others
• Historical industry info
• Calendar of events
slideshare.net/RaniMonson @RaniMakingMkt

15. Augment With Timely Content
Typically safe: Be careful with:
• Industry news • Current events
• Emerging trends • Politics
• Data / facts • Religion
• Research reports
Did you know
today is
“Swim a Lap
Day”?
slideshare.net/RaniMonson @RaniMakingMkt

16. Other Ideas
• Content isn’t just words: Videos,
Photos, etc
• Look to Pop culture: TV, Music,
Movies
• Study other Media: Magazines,
Books, Talk Shows
• Share an alternative view
• Truth is stranger than fiction
slideshare.net/RaniMonson @RaniMakingMkt

17. Tips
• Schedule a deadline for
yourself
– Don’t procrastinate
– Hardest part getting started
• Read your content to
yourself – out loud
• Ask someone else to read it
• Remember: It will get easier
slideshare.net/RaniMonson @RaniMakingMkt

18. If You’re Still Worried…
• It’s digital!
– You can always fix
it later
– Hit delete
slideshare.net/RaniMonson @RaniMakingMkt

19. Let’s Brainstorm Your Challenges
Content
Strategy:
• Key Messages
• Content
Calendar
• Evergreen
Content
• Timely Content
slideshare.net/RaniMonson @RaniMakingMkt

20. Thank You!
Rani Monson
rani@rainmakingmarketing.com
slideshare.net/RaniMonson @RaniMakingMkt