3. Who’s on First?
• Google.com might be updated first, but
eventually it goes global
– Panda on .com USA - February 2011
– Panda English Internationally – April 2011
– Panda All languages Internationally – August 2011
• Learn from the best - They are suffering
today for their past shtick, eventually you will
too…
4. Setup - Questions
• Are you local dependent?
• Is language across more than one country?
– Are you targeting those countries?
• Multiple languages in one country?
5. Setup - Decisions
• TLD vs. Folder vs. Sub-domain language vs.
Sub-domain country
Multi Country Non-Multi
Country
Local Dependent TLD for each One TLD with sub-
country domains per
language
Non-Local One TLD with sub- One TLD with sub-
Dependent domains per domains or folders
language per language
6. Examples
• www.example.com • www.example.TLD
• www.example.com/CC-LANG/ • www.example.TLD/LANG/
• www.example.com/CC/ • LANG.example.TLD
• CC.example.com
• CC.example.com/LANG/
• LANG.CC.example.com
Key:
CC = Country Code
LANG = Language
7. Tips
• Avoid duplicate content
• Interlinking the right way
• Localize content
– Example, Pants
American English
English
