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UX Innovation
Ran Liron
Head of UX, Varonis
UX mentor at Google Launchpad
SlideShare.net/RanLiron
The creative process
Idea
Design
Execution
Research
Exploration:
Playing with Ideas
3
Let's play...
Design the ultimate
“To do” Lists App
Crazy 8 !
8 different design
in 8 minutes
different
Crazy 8 !
8 different design
in 12 minutes
different
Design the ultimate
“To do” Lists App
 Who have generated at least 3 designs?
 Who have generated at least 6 designs?
 Who has 8 completely different designs...
Can you come up with
another 8, completely different
designs?
Creative blast
Searching for inspiration
 Who is using listing applications?
 What is the need?
 What is missing?
 Is there a “blue ocean” out there?
Method 1:...
Restrictions harms creativity?
“Write a short story”
Vs.
“Write a story on a single page, that start with
the sentence: “Yesterday I met an old friend”
a...
?Restrictions ______ creativitybreed
The value of limitation
Make it all about one thing.
For example:
 Remembering to buy Milk
 Setting a plan and following it
 Sharing lists
 …
...
Method 3: Copy & Switch
"Good Artists Copy
Great Artists Steal!"
Steve Jobs
Method 3: Copy & Switch
"Good Artists Copy
Great Artists Steal!"
Pablo Picasso
Method 3: Copy & Switch
19
"Immature poets imitate
mature poets steal"
T.S. Eliot
Copy & Switch
Q: How can a copy be innovative?
A: Change a domain. Get inspired by
something completely different.
Design the ultimate “To do” Lists App
Base it on:
Design the ultimate “To do” Lists App
Base it on:
Design the ultimate “To do” Lists App
Base it on:
Design the ultimate “To do” Lists App
Base it on:
Design the ultimate “To do” Lists App
Base it on:
Conclusion
Research your users in order
to provide better solutions
Fit the solution to the need
Use restrictions as a tool
to enhance creativity
Limitations as inspiration
Get creative by tapping
sources of inspiration
from different contexts
Inspiration from different domains
LironRan@Gmail.com
054-5-99-99-47
The presentation is available on SlideShare:
SlideShare.net/RanLiron
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How to innovate in UX design

UX Innovation

  1. 1. UX Innovation Ran Liron Head of UX, Varonis UX mentor at Google Launchpad SlideShare.net/RanLiron
  2. 2. The creative process Idea Design Execution Research
  3. 3. Exploration: Playing with Ideas 3
  4. 4. Let's play...
  5. 5. Design the ultimate “To do” Lists App
  6. 6. Crazy 8 ! 8 different design in 8 minutes different
  7. 7. Crazy 8 ! 8 different design in 12 minutes different
  8. 8. Design the ultimate “To do” Lists App
  9. 9.  Who have generated at least 3 designs?  Who have generated at least 6 designs?  Who has 8 completely different designs? Crazy 8
  10. 10. Can you come up with another 8, completely different designs? Creative blast
  11. 11. Searching for inspiration
  12. 12.  Who is using listing applications?  What is the need?  What is missing?  Is there a “blue ocean” out there? Method 1: research the need
  13. 13. Restrictions harms creativity?
  14. 14. “Write a short story” Vs. “Write a story on a single page, that start with the sentence: “Yesterday I met an old friend” and end with the sentence “I went back to the office, hoping that I will never meet her again”. The value of limitation
  15. 15. ?Restrictions ______ creativitybreed The value of limitation
  16. 16. Make it all about one thing. For example:  Remembering to buy Milk  Setting a plan and following it  Sharing lists  … Method 2: Hyper-focus
  17. 17. Method 3: Copy & Switch "Good Artists Copy Great Artists Steal!" Steve Jobs
  18. 18. Method 3: Copy & Switch "Good Artists Copy Great Artists Steal!" Pablo Picasso
  19. 19. Method 3: Copy & Switch 19 "Immature poets imitate mature poets steal" T.S. Eliot
  20. 20. Copy & Switch Q: How can a copy be innovative? A: Change a domain. Get inspired by something completely different.
  21. 21. Design the ultimate “To do” Lists App Base it on:
  22. 22. Design the ultimate “To do” Lists App Base it on:
  23. 23. Design the ultimate “To do” Lists App Base it on:
  24. 24. Design the ultimate “To do” Lists App Base it on:
  25. 25. Design the ultimate “To do” Lists App Base it on:
  26. 26. Conclusion
  27. 27. Research your users in order to provide better solutions Fit the solution to the need
  28. 28. Use restrictions as a tool to enhance creativity Limitations as inspiration
  29. 29. Get creative by tapping sources of inspiration from different contexts Inspiration from different domains
  30. 30. LironRan@Gmail.com 054-5-99-99-47 The presentation is available on SlideShare: SlideShare.net/RanLiron
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How to innovate in UX design

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