Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Stop Wasting Money on Facebook Ads! - Digital Marketing First 2013
1. Stop Wasting Money on Facebook Ads!
#DMF13 by @ransbottyn - The Other Agency
Friday 18 October 13
2. “Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
Friday 18 October 13
3. I’m Cain Ransbottyn
Entrepreneur
Publisher
Speaker
Angel Investor
Title Text
Selfish Arrogant Prick!
Title Text
Social Media Marketeer
Title Text
Title Text
Social Guy
Network Guy
Product Placer
Marketing Guy
Robin Hood
Cowboy & Nerd
Role Model
Evangelist
Pimp & Whore!
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
Friday 18 October 13
4. @ransbottyn on twitter?
The Social Guy!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
6. LinkedIn.com/in/ransbottyn
The Network Guy!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
7. ransbottyn.com
The Product Placer!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
8. I drove too fast in 2012?
The Marketing Guy!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
9. My “ZatteVrienden M5” in 2007?
The Cowboy!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
10. Founded Zattevrienden.be in 2005!
Running number one infotainment website in Belgium!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
11. How did we get our attention?
Let’s blend a brand new iPhone 3G!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
12. Sold Zattevrienden.be to the
ThinkMedia Group in 2009!
Clint.be was born!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
13. Babes in a datacenter?
The Nerd!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
14. RealROOT back in 1998!
Pan-europe internet network company providing
co-location services to high-traffic ranked websites!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
15. Body Hacker? Cain.be?
The Role Model!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
16. SlideShare.net/ransbottyn
The Evangelist!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
17. Facebook Ads is a million business!
Marketeer’s Favorite Button: “Boost Page”
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
18. Which KPI’s? Fans! Likes!
Real Traffic? Engagement?
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
19. Budget Cuts?
Optimize and improve FB-budgets!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
20. Customer Case
PTAT-ratio > 10% with CoA 6 cent/fan
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
21. Higher CPM price but more qualified
Facebook wants you to buy Premium Ads
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
22. Boost Page/Post?
The Bullshit Story
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
23. Customers back on their own?
All about dicksizing!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
24. Be Smart, use the Power Editor!
“Stop Wasting Money On Facebook Ads!”
better targeting, place of ads, groups, email-lists, audiences
Friday 18 October 13
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
25. How do we do it? Targeting!
Facebook knows everything! Privacy is for losers!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
26. Friends of friends are gold!
Overlapping in lifestyle - economic situation / interest
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
27. Hidden posts are the big traffic drivers!
“Stop Wasting Money On Facebook Ads!”
not shown on page, high customization, decent CTA
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
Friday 18 October 13
28. Boost a post?
Go advanced: target your future fans!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
29. Placing of the ads?
Ony one place where the action is: the newsfeed!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
30. Boost page traffic is in the right column!
But that’s the wrong column!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
31. Save your audiences to recycle them!
Custom audiences with own emails & UID to target!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
32. Manual Conversion Specifications?
You define look & feel!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
33. The Other Agency?
For all your social media needs!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
34. I need the followers,
so contact me!
@ransbottyn
fb.com/ransbottyn
fb.com/CainRansbottyn
instagram.com/ransbottyn blog.ransbottyn.com
linkedin.com/in/ransbottyn about.me/ransbottyn
storify.com/ransbottyn
slideshare.net/ransbottyn
foursquare.com/ransbottyn
cain@ransbottyn.com
Q&A?
Shoot!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency