Stop Wasting Money on Facebook Ads! Don't spend all your money on the "boost post"-button, but target your audience!

1. Stop Wasting Money on Facebook Ads!
#DMF13 by @ransbottyn - The Other Agency
Friday 18 October 13

2. “Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
Friday 18 October 13

3. I’m Cain Ransbottyn
Entrepreneur
Publisher
Speaker
Angel Investor
Title Text
Selfish Arrogant Prick!
Title Text
Social Media Marketeer
Title Text
Title Text
Social Guy
Network Guy
Product Placer
Marketing Guy
Robin Hood
Cowboy & Nerd
Role Model
Evangelist
Pimp & Whore!
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
Friday 18 October 13

4. @ransbottyn on twitter?
The Social Guy!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

5. facebook.com/ransbottyn
facebook.com/CainRansbottyn
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

6. LinkedIn.com/in/ransbottyn
The Network Guy!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

7. ransbottyn.com
The Product Placer!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

8. I drove too fast in 2012?
The Marketing Guy!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

9. My “ZatteVrienden M5” in 2007?
The Cowboy!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

10. Founded Zattevrienden.be in 2005!
Running number one infotainment website in Belgium!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

11. How did we get our attention?
Let’s blend a brand new iPhone 3G!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

12. Sold Zattevrienden.be to the
ThinkMedia Group in 2009!
Clint.be was born!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

13. Babes in a datacenter?
The Nerd!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

14. RealROOT back in 1998!
Pan-europe internet network company providing
co-location services to high-traffic ranked websites!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

15. Body Hacker? Cain.be?
The Role Model!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

16. SlideShare.net/ransbottyn
The Evangelist!
Who Am I?
Let me google that for you!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

17. Facebook Ads is a million business!
Marketeer’s Favorite Button: “Boost Page”
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

18. Which KPI’s? Fans! Likes!
Real Traffic? Engagement?
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

19. Budget Cuts?
Optimize and improve FB-budgets!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

20. Customer Case
PTAT-ratio > 10% with CoA 6 cent/fan
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

21. Higher CPM price but more qualified
Facebook wants you to buy Premium Ads
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

22. Boost Page/Post?
The Bullshit Story
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

23. Customers back on their own?
All about dicksizing!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

24. Be Smart, use the Power Editor!
“Stop Wasting Money On Facebook Ads!”
better targeting, place of ads, groups, email-lists, audiences
Friday 18 October 13
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

25. How do we do it? Targeting!
Facebook knows everything! Privacy is for losers!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

26. Friends of friends are gold!
Overlapping in lifestyle - economic situation / interest
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

27. Hidden posts are the big traffic drivers!
“Stop Wasting Money On Facebook Ads!”
not shown on page, high customization, decent CTA
Digital Marketing First 2013 - by @ransbottyn - The Other Agency
Friday 18 October 13

28. Boost a post?
Go advanced: target your future fans!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

29. Placing of the ads?
Ony one place where the action is: the newsfeed!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

30. Boost page traffic is in the right column!
But that’s the wrong column!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

31. Save your audiences to recycle them!
Custom audiences with own emails & UID to target!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

32. Manual Conversion Specifications?
You define look & feel!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

33. The Other Agency?
For all your social media needs!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency

34. I need the followers,
so contact me!
@ransbottyn
fb.com/ransbottyn
fb.com/CainRansbottyn
instagram.com/ransbottyn blog.ransbottyn.com
linkedin.com/in/ransbottyn about.me/ransbottyn
storify.com/ransbottyn
slideshare.net/ransbottyn
foursquare.com/ransbottyn
cain@ransbottyn.com
Q&A?
Shoot!
Friday 18 October 13
“Stop Wasting Money On Facebook Ads!”
Digital Marketing First 2013 - by @ransbottyn - The Other Agency