RapidScale not only offers a phenomenal product, but also a completely unique and successful marketing approach to each of our cloud partners. From email marketing, to collateral, to product guides and information, RapidScale has created an all around marketing solution for its partners to sell successfully!
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Collateral
• Take advantage of our pre-designed
collateral
• Available in digital versions to send
or to print
• Slicks, Product Guides, FAQs, Case
Studies, and more.
5. 5
Collateral
4/14/2014
Co-Brand for Your Customers
All of our material is available to be co-branded for customer
recognition. Include your contact information for them to reach out.
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Product Guide
Be the Expert
Utilize our full product guide as your resource including cloud
benefits, tech specs, advantages, and the setup process.
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In-Person
Lunch and Learns
• Co-Sponsored events
• Preferred Restaurants:
• Morton's
• Ruth’s Chris Steakhouse
• Full customer product information
session
• Marketing and Advertising Coordination
Selling
We’ve found a high conversion rate from
prospect to customer when engaging
low-hanging fruit in a Lunch and Learn
session
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In-Person
What to Expect
• Engage with prospects and customers
• Entice attendance by hosting an event
at a desirable restaurant
• Extend your reach in the market with
face-to-face sessions
• Customers like to work with people
they feel like they know!
Recipe for Success
• Initial Invitation 4 weeks prior to
event
• Request for RSVPs 2 weeks prior
• Follow up with current RSVPs and
non-respondents 5 days out
• 24 hour reminder call to RSVPs
Selling
Target:
Prospects
Target:
Customers OR
Target:
Both!
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Selling
Customer Specific Sessions
Shoulder-to-Shoulder Selling
• The cloud is still new to 95% of people, we want to make
sure you have the support you need when talking to
customers.
• Have a dedicated RapidScale Cloud Expert on at least your
first half dozen sales calls to ensure you have all of the
support you need
• Learn what to ask and how to engage a customer with the
cloud
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Email Marketing
Here’s how it works:
1. Collect all your clients into an excel document with all your email contacts in the same column.
2. Check out the gallery of our email templates. (Don’t worry, if there’s one you’re not crazy about, we
can change it up a bit.)
3. Email marketing@rapidscale.net and include two things:
a) what templates you’re interested in and
b) that you have all your subscribers in a consolidated document.
4. We will set up your mailing account and schedule a GoToMeeting to walk you through everything
and have you directly upload your list.
5. Lastly, once everything is good to go, we’ll walk you through sending your first campaign and
schedule the ones to follow.
Here’s how we do it on our end:
1. We use a 3rd party emailing application so you enter all your info and all your emails come FROM
YOU… don’t worry we’re not trying to snag your mailing list… we’ll actually never even see it.
2. The service we use is FREE up to 2,000 subscribers. RapidScale doesn’t charge anything to send out
the templates we’ve created but the service we use charges if you exceed their maximum free level.
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CloudPortal
A Powerful New Sales
Process
Transform leads into customers
& customers into raving fans.
Easy, intuitive tools to engage
and inform your customers
throughout the sales process
Meet our New Portal