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How Businesses can use Social Media (talk at TiE workshop)

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How Businesses can use Social Media (talk at TiE workshop)

  1. Observations from usage of SlideShare Running brand campaigns for large clients Startup using social media
  2. Marketing vs. legal Trademark issue Your team members are ahead of you
  3. Deloitte Tribalization of Business Survey 2009
  4. Deloitte Tribalization of Business Survey 2009
  5. Deloitte Tribalization of Business Survey 2009
  6. B2B Buyers Forrester Survey: Social Technographics of B2B buyers
  7. Forrester Survey: Social Technographics of B2B buyers
  8. B2B Social Objectives Functional Alignment Success metrics LISTENING Research •Customer insight •Improved segmentation •Reduced pain; alignment of offering with need TALKING Marketing, education •Changes in reach, impressions, brand awareness •Increased share of voice •Higher quality of responses to offers ENERGIZING Sales •Increased velocity of messages in market •Increased recommendation, promotion, advocacy •Higher trust, brand trust perception SPREADING Professional services •Faster deployments at new customers •Existing customers create new business capacity SUPPORTING Customer service, technical support •Reduced support costs •Higher customer satisfaction •Less churn EMBRACING Development, Product Marketing •Deliver products faster to market •Increased loyalty, increased advocacy Forrester Survey: Social Technographics of B2B buyers
  9. “It's a little more personal. More back- and-forth discussions, and it's less formal. And it gives immediacy to interactions.” Frank Eliason, @comcastcares
  10. From David Armano
  11. From David Armano
  12. CitiBank / GFK Roper Small Business Survey Oct 09 % helpfulness of social networking sites such as Facebook, Twitter & LinkedIn in generating leads
  13. On your whitepapers & marketing presentations Form shows up anywhere you want Customize form On SlideShare or on embeds
  14. Cost ranges from $1 to $22 depending on no of questions and targeting
  15. Only to people interested in your topic or on searches for related keywords Pay only on CPC basis
  16. Trenderr, radian6, scoutlabs
  17. Use hashtags. Use general ones rather than only ones with your brand. Be proactive. Add people who tweet about your topic. Never AUTO DM. Never send out Mafia War tweets with your account. Be genuine, be personal.
  18. Get started today Small steps at a time. Measure, learn, do more Keep it personal Use the power of real time Tie it to business goals
  19. rashmi@slideshare.com www.twitter.com/rashmi

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