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Chapter 2 Perception
Perception is Important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perception Defined    ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perception Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Perception Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Perception Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Perception Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Perception Model Prior Knowledge Prior Experiences Psychological State Perceptual Processes (including selective attention, projection, stereotyping, halo effect, attributions, etc.) =  Subjective Reality
A Perception Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
A Perception Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Perception Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Perception Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sharpening Your Perceptions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sharpening Your Perception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sharpening Your Perception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sharpening Your Perception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sharpening Your Perception ,[object Object],[object Object],[object Object],[object Object]
Sharpening Your Perception ,[object Object],[object Object],[object Object]
Sharpening Your Perception  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sharpening Your Perception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perception and Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perception and Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Perception

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  • 4.
  • 5.
  • 6.
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  • 8. A Perception Model Prior Knowledge Prior Experiences Psychological State Perceptual Processes (including selective attention, projection, stereotyping, halo effect, attributions, etc.) = Subjective Reality
  • 9.
  • 10.  
  • 11.
  • 12.
  • 13.
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  • 23.