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SOUND AND PRODUCT
EXPERIENCE
A Raven and Finch Report
CONTENT
After 10 years Skype is revamping its sound identity
#1 SKYPE SOUND EVOLUTION
For your ears only
#2 ASTON MARTIN’S...
AS A PRODUCT DEVELOPER
YOU’RE ALWAYS LOOKING
FOR NEW WAYS OF
ENHANCING YOUR PRODUCT
AND CUSTOMER EXPERIENCE.
SOUND IS A HUGE
OPPORTUNITY FOR
YOUR PRODUCT TO
ACHIEVE THAT.
At Raven and Finch we constantly
monitor inspiring examples of products
that use the opportunity of sound.
!
Here are some...
After 10 years Skype is refreshing its sound identity
#1
SKYPE SOUND EVOLUTION
WHEN THE SERVICE
LAUNCHED IN 2003
PEOPLE WENT ON
SKYPE TO HEAR
SOMEONE’S VOICE.
THE SOUNDS THAT WENT
ALONG WITH THE CALL
WERE A CENTRAL PART
OF THE EXPERIENCE.
SKYPE TOOK THE
OPPORTUNITY FOR
STRENGTHENING ITS
IDENTITY BY CREATING
UNIQUE SOUNDS.
IN EVERY OFFICE
AROUND THE WORLD
THESE SOUNDS MAKE
SKYPE INSTANTLY
RECOGNIZABLE.
THESE SOUNDS BECAME
A VALUABLE ASSET FOR
THE BRAND.
KNOWING THAT, SKYPE
CAREFULLY REFRESHED
THE SOUNDS FOR 2015
WITHOUT LOOSING THE
RECOGNIZABILITY.
Click to read more on Verge and
listen to the new Skype sounds.
Does your user interface have
sounds that improve the
experience and make your brand
easily recognizable to your users?
Q ...
For your ears only
#2
ASTON MARTIN
THE SOUND OF A
SPORTS CAR IS A BIG
PART OF THE DRIVING
EXPERIENCE.
THE ENGINE CONVEYS
POWER AND CHARACTER
AS WELL AS BRAND
IDENTITY.
ASTON MARTIN IS
SHARING SOME OF THIS
UNIQUE CHARACTER ON
ITS SOUNDCLOUD
ACCOUNT.
SO CAR ENTHUSIASTS
CAN CLOSE THEIR EYES
AND IMAGINE WHAT IT
WOULD BE LIKE TO DRIVE
AN ASTON MARTIN.
Click to listen to Aston Martin’s
official Soundcloud channel.
Is your sound experience strong
enough to involve potential
customers, even without actually
owning the product?
Q U E S T...
The sweet sound of anticipation
#3
HÄAGEN DAZS
HÄAGEN DAZS ICE CREAM
NEEDS TO TEMPER FOR THE
PERFECT CREAMY TEXTURE.
TO KEEP WAITING TIME
SHORT AND SWEET THE
BRAND CREATED A
VIRTUAL CONCERTO.
CUSTOMERS ARE
SERENADED WITH
CLASSICAL MUSIC WHILE
WAITING FOR THE ICE
CREAM TEXTURE.
Click to watch the video of
„Concerto Timer“ and read about
the results on Think with Google.
Do you have sounds or music that
transform idle time into a
remarkable experience while
interacting with your product?
Q U...
http://popsop.com/wp-content/uploads/Screen-Shot-2015-07-30-at-1.50.58-PM.png
Contact us for a free 1 hour inspiration and...
If you want to find out where your opportunities of music and sound
are, feel free to get in touch with us at office@ravenand...
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Sound and Product Experience

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As a product developer you’re always looking for new ways of enhancing your product and customer experience. Sound is a huge opportunity for your product to achieve that. At Raven and Finch we constantly monitor inspiring examples of products that use the opportunity of sound. Here are some of the latest examples.

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Sound and Product Experience

  1. 1. SOUND AND PRODUCT EXPERIENCE A Raven and Finch Report
  2. 2. CONTENT After 10 years Skype is revamping its sound identity #1 SKYPE SOUND EVOLUTION For your ears only #2 ASTON MARTIN’S SOUNDCLOUD The sweet sound of anticipation #3 HÄAGEN DAZS
  3. 3. AS A PRODUCT DEVELOPER YOU’RE ALWAYS LOOKING FOR NEW WAYS OF ENHANCING YOUR PRODUCT AND CUSTOMER EXPERIENCE.
  4. 4. SOUND IS A HUGE OPPORTUNITY FOR YOUR PRODUCT TO ACHIEVE THAT.
  5. 5. At Raven and Finch we constantly monitor inspiring examples of products that use the opportunity of sound. ! Here are some of the latest examples.
  6. 6. After 10 years Skype is refreshing its sound identity #1 SKYPE SOUND EVOLUTION
  7. 7. WHEN THE SERVICE LAUNCHED IN 2003 PEOPLE WENT ON SKYPE TO HEAR SOMEONE’S VOICE.
  8. 8. THE SOUNDS THAT WENT ALONG WITH THE CALL WERE A CENTRAL PART OF THE EXPERIENCE.
  9. 9. SKYPE TOOK THE OPPORTUNITY FOR STRENGTHENING ITS IDENTITY BY CREATING UNIQUE SOUNDS.
  10. 10. IN EVERY OFFICE AROUND THE WORLD THESE SOUNDS MAKE SKYPE INSTANTLY RECOGNIZABLE.
  11. 11. THESE SOUNDS BECAME A VALUABLE ASSET FOR THE BRAND.
  12. 12. KNOWING THAT, SKYPE CAREFULLY REFRESHED THE SOUNDS FOR 2015 WITHOUT LOOSING THE RECOGNIZABILITY.
  13. 13. Click to read more on Verge and listen to the new Skype sounds.
  14. 14. Does your user interface have sounds that improve the experience and make your brand easily recognizable to your users? Q U E S T I O N # 1
  15. 15. For your ears only #2 ASTON MARTIN
  16. 16. THE SOUND OF A SPORTS CAR IS A BIG PART OF THE DRIVING EXPERIENCE.
  17. 17. THE ENGINE CONVEYS POWER AND CHARACTER AS WELL AS BRAND IDENTITY.
  18. 18. ASTON MARTIN IS SHARING SOME OF THIS UNIQUE CHARACTER ON ITS SOUNDCLOUD ACCOUNT.
  19. 19. SO CAR ENTHUSIASTS CAN CLOSE THEIR EYES AND IMAGINE WHAT IT WOULD BE LIKE TO DRIVE AN ASTON MARTIN.
  20. 20. Click to listen to Aston Martin’s official Soundcloud channel.
  21. 21. Is your sound experience strong enough to involve potential customers, even without actually owning the product? Q U E S T I O N # 2
  22. 22. The sweet sound of anticipation #3 HÄAGEN DAZS
  23. 23. HÄAGEN DAZS ICE CREAM NEEDS TO TEMPER FOR THE PERFECT CREAMY TEXTURE.
  24. 24. TO KEEP WAITING TIME SHORT AND SWEET THE BRAND CREATED A VIRTUAL CONCERTO.
  25. 25. CUSTOMERS ARE SERENADED WITH CLASSICAL MUSIC WHILE WAITING FOR THE ICE CREAM TEXTURE.
  26. 26. Click to watch the video of „Concerto Timer“ and read about the results on Think with Google.
  27. 27. Do you have sounds or music that transform idle time into a remarkable experience while interacting with your product? Q U E S T I O N # 3
  28. 28. http://popsop.com/wp-content/uploads/Screen-Shot-2015-07-30-at-1.50.58-PM.png Contact us for a free 1 hour inspiration and information session with Raven and Finch. ! Raven and Finch produces and composes music and sound experiences for advertising, branding, digital, interactive and consults brands on creating opportunities with music and sound. BOOK A FREE INSPIRATION SESSION
  29. 29. If you want to find out where your opportunities of music and sound are, feel free to get in touch with us at office@ravenandfinch.com ! S O U N D O P P O R T U N I T I E S F O R Y O U R B R A N D A N D P R O D U C T S M A X K I C K I N G E R Max Kickinger is CEO of Raven and Finch Images: ! slides 6: Skype slides 15-19: Aston Martin slides 22-25: Häagen Dazs ! !

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