1. Why this lecture?
There are two aspects to be a successful doctor
1. Medical knowledge
2.Other things like
A presentation by Dr. Ravi Malik
CMD Radix Hospital
Assistant Secretary IMA
Convenor Medical Education DMC

2. (1) Time management (2) Knowledge
management (3) Financial
management (4) personnel
management (5) Relationship
management (6) Crisis and legal
management
 Medical profession is going through a change

3.  a) Competition.
 b) Research & changes in all the fields of
medicine..
 c) Decreasing dignity of the profession

 e) Expectation of the patients.
 f) Interference of many agencies

 g) Increasing consumer & criminal litigation
.

4. To be a successful doctor you need to
 be
a) A clinician with
 b) An academician
 c) A business executive
 d) High E. Q. to manage the
psychological needs

 e) Liaison’s between various medical
specialization
 f) Knowledge of architecture, Law,
medico legal; issues and govt. health

5. Off late developments in medical
field

1) Changing the profession
 2) Depression 4 times more than general
population.
 3) Scared of medico legal & consumer
litigations.
 4) Not doing as well as they were doing
in past.

6. Topics to be discussed
 1. Time management
 2. Business management basic skills
 3. Owning a patient friendly clinic
 4. Marketing of your practice so that
you increase your clientage.
 5. Employee management
 6. Psychological vibing with your
patient which is very important.

7.  7. Managing your availability.
 8. Good medical record.
 9. Equipping your self with the
equipment.
 10. Health education to the patient.
 11. Communicating with your patients.
 12. Continue medical education
program.
 13. Risk and crisis management.
 14. Finally How to avoid legal battles.

8. TIME MANAGEMENT
Importance- Time management is very important
in every field of life. To me time is everything
money, health, enjoyment etc.
 Try to get up early in the morning and plan for
the day.
 Arrive at the work on time or before time.
 Making list of your works.
 (a) What must be done
 (b) What should be done
 (c) What would be good to get done.

9.  Put the must be and should be jobs to be done
in a proper time frame.
 Before sleeping always make a blueprint of
your next days time table.
 Use a planner or organizer.
 Try to use a small scribble pad for your tasks.
 Lost time never found again.
 Carefully priorities what needs to be do done.
 Do the hardest and boring tasks first and the
simple once at a later date.
 Focus on one task at a time.
 Never pro-crastinate.

10. Perfectionism is a giant time waster.
Eliminate outdated and useless space
fillers and documents.
Keep your desktop clean with few
useful things.
Desk drawers .
Place your equipments and supplies in
advantageous and available spots.
Create as little paper work.
Decisions delegations and do say
“NO”.

11.  Things that matter most must never be
at the mercy of things which matters
least.
 The shortest minute saving word is
“NO”.

12. Designing your clinic
 Spend your time in designing the clinic.
 1. Keep on reviewing other clinic
 2. Sign board
 3. Critical look
 4. Traffic of the patients flow
 5. Designing therapeutic environment.
 6. Display your academic excellences

13.  7. A notice board can be there with
medical information
 8. Customer friendly signs
 9. Sit in your own clinic waiting room
 10.Basic amenities
 11.Train your staff carefully
 12 Cleanliness of your clinic.
 13.Telephone
 14.Relaxing atmosphere

14.  15.Small gifts
 16 Use more of glass aluminum and air
conditioning.
 17 Overstaff
 18 Staff uniform
 19 Monitoring your staff
 20 Protocol of the work in writing to your
staff
At last ; remember that you have never a second
chance to make Ist impression.

15. Getting referrals & new patients
 Sitting & waiting for patients will not help you.
 Networking is very important at every level
 1.Fellow doctors
 2. Senior specialist and Super specialist doctors
 3. Doctors in medical colleges and
government setups.
 4. All acquaintances.
 5. All relations and family friends.
 6. Any body you meet at any place, make a
brief relation and give your business card to them.
 7. If you are enthusiastic become member of
different new medical &non medical organization &
socialize.

16. To increase your networking.
 1. Speak take every
opportunity to speak about
your specialty both on one to
 one basis
 2. Participate –
 3. Publish –

17. Marketing your practice
 Life is like a treadmill
 1. Create patient salesman
 2. Local media.
 3. The best way to market is to give something away
as your expertisation, your
 time, socialization etc.
 4. Creating an event
 5. Health education lectures to the public
 6. Publish news letters and utilize websites
 7. If you are getting the referrals from other doctors

18. Educating your Patient
 Advantages –
 1. More satisfaction
 2. Less communication gap
 3. Patient can take decisions for small problem
from their own nithant disferting you
 4. Less time consumption in clinic
 5. You stand out in front of your competitor
 6. Patient compliances more
 7. Give information about you, your qualification
and experience.

19. Pt. HANDLING
 Get feedback from your patients.
 Try to copy a doctor with good communication
skills.
 Remember names of pt., sib and mother.
 Pt. have different personalities, so adopt
yourself as per with the need of patient.
 Keep a complaint book for the patient.
 Add little sense of humor.
 Project the philosophy work and ethics to every
pt.
 Never ridicule a mother.
 VIP should be treated as the requirement.

20. PSYCHOLOGICAL
MANAGEMENT
 Listen more speak less.
 Expression, gesture & smile to be healthy.
 Mild humor
 Always take attendant in confident and
communicate.
 Two phone calls every day to the patient &
G.P.
 Treat panic patient aggressively or loose.
 Proper examination at couch.
 Red alert patient like MRHC.

21.  Look directly into eyes.
 No unnecessary admission & keep for short
period.
 No argument with the mother, agreement with
patient is more rewarding than argument of
head.
 55% of communication is done by body
language.
 Never appear rushed even if you are.
 Remember names of mother & patient.
 Go to the personal parties of patient when
invited.

22.  Patient care more about how much your care about
then rather then your technical
 competence.
 Never argue with patient, patient is always right.
 Always exceed the expectation of patient in giving.
 Personal appearance to be improved.
 Always encourage the mother to ask the silly question
& in the end ask if any query
 left.
 Always give special attendance to the patient who is
getting you the patient.
 Do not deal with any other person except patient in
clinic time.

23. Staff Management
 All staffs to be with aprons with name plates
 Try not to change any staff. If you need don ’t
wait.
 Give them respect, love & Care. Never over
appreciate.
 Vigilant about behavior, honesty and working.
 Stupid staffs can prove to be costly.
 Front deskers to be perfect.

24.  Always give attention to training & constant
education.
 Praise is public , reprimand in private.
 Coming together is beginning, keeping together is
progress, working together is success.
 Listen to employees and take their valuable
suggestions.
 Gentleness is stronger than anger.
 Delegate but don’t forget.
 Training requires persistence, Patience & simple
language.
 Forget & forgive.
 MS & Director should work hard to set an example.

25. Risk Management
 1. Clinical Competence:-
 Keep yourself up to date.
 Mal practice.
 Staff should also be competent .
 Do not criticize other doctors.

26.  2.Communication :-
 Detail about the clinical conditions.
 Good communicable skill are likely to be sued
much less.
 If any bad situation arise .
 Don’t lie, don’t hide, don’t pretent.
 3.Insurance
 4. Documentation
 5. Support system in case of prices.

27.  Often delegated to the junior.
 Major medico legal liability.
 Record-“OLFACTORY”
 Record-“SOAP”
 Subjective (patient history)
 Objective (Examination findings)
 Assessment
 Plan

28.  Preprinted medical records are very helpful.
 All duplicate records
 High risk consent
 Patient record should never be altered never
erase obliterate or edit notes.
 Preprinted medical records
 Discipline yourself.

29. How to avoid legal battles
 Often law suits are trigged by
Simple misunderstanding
An unavoidable bad out come
Patient anger rather than
actual malpractice.