Presentation of Mob social team

1. MobSocial
Ritesh Yashwant Singh (Chief Innovator and Engineer)
Ashish Shubham (General Manager)
Indian Institute of Technology (IIT) Kharagpur
India

2. Customer Needs
 A huge amount of social networking and marketing
happens through SMS
 More than 4.1 Billion SMS sent daily (CTIA)
 More than 80 % of European population actively uses
SMS
 But it is highly unstructured and fragmented
 There is a great opportunity to bring structure to this
through mobile applications
 MobSocial leverages this as an opportunity to bring
structure to this untouched sector of Social Networking
 MobSocial also implements an affordable system of
paying through SMS, so badly needed in the world

3. Details About the Application
(already implemented)

5. Details About the Application
(already implemented)

6. Additional Details
(already implemented)
 User will be able to open an account online with us
and transfer some money to it
 He will be able to use that money for paying through
SMS and Micro-payments
 RSA Cryptographic System which is the standard used
in the industry for asymmetric encryption has been
implemented in the application to make this possible
 Transaction fees would be charged like PayPal for large
payments
 Innovative guards against one transaction being paid
multiple times have been included

7. Size of the Business Model
SMS Server for 864000 SMS per day=$6000 (One Time)
Other Logistics Cost=$2000 (Per Day)
Paying to Human Resource = $2000 (Per Day)
1% fees on 400,000 users paying $2 daily = $8000 (Per Day)
(the fees will be charged on bulk transfer to MobSocial account instead of
charging on every transaction)
1 % users paying $10 per month rent for the premium number=$40,000 (Per
Month)
(They would pay for the huge penetration achieved, much more than any other
medium)
Cost of sending the SMS would be completely and exactly recovered from SMS
based marketing
Therefore, At the end of the first such month, Profit = $154,000

8. State of Development of the Application

10. Questions ?