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Bango, Release money inside your app, Monetising Mobile Conference, 26th May

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Presentation by Ray Anderson, CEO of Bango, at the Monetising Mobile Conference in London on 26th May. How developers should be looking to make money from their mobile apps.

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Release the Money Inside your Apps Ray Anderson © 2010 Bango plc www.bango.com
Sales of Mobile Applications $3.1 Bn 2006 2
Sales of Mobile Applications $9.7 Bn $3.1 Bn 2006 2009 3
Selling Apps Browse Buy Download 4
Selling Apps Browse Buy Download Freemium: Browse Download Use Buy 5
Forces driving Freemium • App store download wars 6
Forces driving Freemium • App store download wars • Customer Care 7
Forces driving Freemium • App store download wars • Customer Care • Payment flexibility 8
Opportunities … • Surf the “free app” fad.. 9
Opportunities … • Surf the “free app” fad.. • Use in-app billing (with browser option) 10
Opportunities … • Surf the “free app” fad.. • Use in-app billing (with browser option) • Draw users back to your mobile website 11
Seize your share… Bango.com/appswp 12

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