Building Your Business - AT&T National Tour - Social Media and Technology
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Ramon Ray discusses leveraging technology to build your small business. He outlines the importance of social content marketing by highlighting 4 key benefits: gaining market intelligence, strengthening customer relationships, personal branding, and low-cost advertising. Ray then provides 7 best practices for social content marketing, including telling stories with content, having conversations, and responding to others. He emphasizes engaging customers through frequent, relevant posts and analyzing results. Ray concludes by identifying key technologies like cloud computing, mobile devices, security tools, and point-of-sale systems that can help small businesses operate more productively.
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Building Your Business - AT&T National Tour - Social Media and Technology
- 1. Building Your Business Tour Leverage Your Tech To Do More Infusionsoft, Small Business Evangelist Smallbiztechnology.com, Technology Evangelist Ramon Ray @ramonray #BuildingYourBusiness Tweet and share with others!
- 2. Simple Small Business Success • Products • Customers • Profitable
- 3. Complex Small Business Challenges • Marketing • Staff • Communication & Collaboration • Logistics • Back office
- 4. Big Challenge is More Customers and Repeat Customers
- 5. Social Content Marketing Conversation Marketing, Not Interruption Marketing, Builds Customer Loyalty and Attracts New Customers
- 6. #BuildingYourBusiness Share with others! Tweet, Post, Take Pics
- 7. What will we cover today? • Why social content marketing is important • 4 benefits of social content marketing • 7 content marketing best practices • 4 simple secrets to content marketing success • Beyond social…
- 9. People are searching for entertainment or information People connect with people around engaging content 9 Why Is Social Engagement Powerful?
- 10. 10 Smart Marketers Educate, Not Sell. Smart Marketers are Story tellers and Conversationalists
- 11. 4 Business Benefits of Social Content Marketing 11
- 12. 12 Benefit 1: Intelligence on your market, competitors, customers & prospects
- 16. 16 Benefit 3: Personal branding: In a sea of unknowns, the stronger brand will win.
- 17. Personal Branding = Niche, Local Celebrity
- 18. Ramon’s journey to Local, Niche Celebrity • Facebook • Google • Infusionsoft • Dell • Shared the stage with Seth Godin, Daymond John, Simon Sinek, Guy Kawasaki • 3TechGuys
- 19. Ramon and AT&T Building Your Business Tour
- 20. 20 Benefit 4: Low cost advertising Fail fast, test advertising, cheap focus group
- 21. 7 Social Content Marketing Best Practices for Building Your Business 21
- 22. #BuildingYourBusiness Share with others! Tweet, Post, Take Pics
- 23. 23 Great social content tells a story 1
- 25. • Don’t SELL • Enter & Foster Discussions • Encourage Customer to Customer Discussion • Learn from Customers. Ask Questions 25 Have a Conversation 3
- 26. 26 Give, Give, Give, Take 4
- 27. • Short • Sweet • To The Point • Descriptive • Search Engine Friendly 27 Headlines: Informative, Teasing 5
- 28. 28 Respond 6
- 29. 29
- 30. 30 THE POWER OF AUDIO AND VIDEO 7
- 31. 31
- 33. Ramon’s 4 Simple Secrets To Rocking Social Content Marketing
- 35. Beyond Social….
- 36. Beyond Social • Word of Mouth • Networking • Customer Testimonials • Events Mobile Ready Business Web Site • Blogs, Podcast, Video • Local Search • CRM & integrated marketing
- 37. Key Tech For Building Your Business
- 38. • Remote file access • Online software (cloud computing) • Mobile devices Be as productive OUT of the office as IN the office Mobile
- 39. Security • 2 factor authentication • Difficult passwords • WiFi awareness • Network security audit • Security software • Backup & Recovery Prevent Unauthorized data access
- 40. • Task management • Document storage • Software suites (Word processor, etc) • Collaboration and communication Productivity Save time, prioritize, increase efficiency
- 41. • Point of Sale • Credit card acceptance • Audio/video surveillance • Inventory Retail In person customers and products
- 42. In Summary… • Engage. Don’t Interrupt • F.R.E.A. • Social Media Is Not Everything • Key Technology for Building Your Business
- 43. Building Your Business Tour Leverage Your Tech To Do More Infusionsoft, Small Business Evangelist Smallbiztechnology.com, Technology Evangelist Ramon Ray @ramonray #BuildingYourBusiness