ColderICE Presentation on Social Media Marketing Strategies
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The document appears to be a presentation about leveraging social media for business purposes. It discusses setting up social media profiles and fan pages, using social media for customer relationship management and marketing, monitoring competitors through social media, and generating traffic and sales through content creation and search engine optimization. The presentation encourages businesses to take advantage of the opportunities in social media.
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ColderICE Presentation on Social Media Marketing Strategies
- 2. a production Presented by: ColderICE WARNING: This next presentation is rated PG
- 3. a production Presented by: ColderICE He’s Content with “old way” He’s Not open to new ideas He’s got 5-Star DSR’s so he “knows everything”
- 5. a production Presented by: ColderICE Time to grow up • Competition • Technology • Industry • Economy
- 6. a production Presented by: ColderICE S.M.a.a.T - Social Media as a Test Objective research Hundreds of test Hundreds of apps Educated Opinion
- 10. a production Presented by: ColderICE The Dell PC $6.5 Million Twitter Case Study
- 13. a production Presented by: ColderICE Numbers are in Millions so this is $52,000,000,000 Billion with a B - in Net Revenue
- 14. a production Presented by: ColderICE Pie Chart of Social Media’s Contribution to Gross Profits
- 15. a production Presented by: ColderICE Pie Chart of Social Media’s Contribution to Gross Profits
- 16. a production Presented by: ColderICE Perspective is Always Important
- 17. a production Presented by: ColderICE For every $10,000.00 in Dell revenue Only $1.00 comes from the social media of Twitter Excuse me?
- 18. a production Presented by: ColderICE The Dell PC $6.5 Million Twitter Case Study
- 19. a production Presented by: ColderICE The media coverage was PRICELESS!
- 20. a production Presented by: ColderICE Perspective is Always Important
- 21. a production Presented by: ColderICE What kind of success are we talking about here, WTF?
- 22. a production Presented by: ColderICE “I’m not here to make friends” The Omarosa Golden Rule
- 29. a production Presented by: ColderICE The world of Social Media is enormous!
- 34. a production Presented by: ColderICE The New Web Experience Trilogy • Personalized – Unique results – Location based – Historical (behavior) • Socialized – Shareable – Easy to consume • Mobilized – Location based – App Experience
- 35. a production Presented by: ColderICE Focused on Technology Photo by excorne on Flikr
- 42. a production Presented by: ColderICE Opportunity is NOT Stolen It is TAKEN
- 43. a production Presented by: ColderICE The “ICE” System at 30,000 ft. Meet Needs Create Achieve Maximize
- 44. a production Presented by: ColderICE Get a FREE copy at: ColderICE@Facebook.com
- 50. a production Presented by: ColderICE What is a Brand? “It’s what makes a customer choose your product or service over every one else” “It’s what people say about you when you are not in the room”
- 51. a production Presented by: ColderICE Customer Relationship Management (CRM) • Extending buyer lifetime • Increasing buyer frequency • Personalized experience
- 52. a production Presented by: ColderICE Social Espionage? I know what you are doing as you do it
- 54. a production Presented by: ColderICE Big Brother is… • Facebook + Google + Equifax = • Who, what, where, when, how much, what turns you on
- 57. a production Presented by: ColderICE User Generated Content U.G.C. • Reviews • Kudos • Photos • Feedback • Free and ongoing focus group
- 58. a production Presented by: ColderICE Search Engine Optimization • Blogs • Micro Blogs • Social Bookmarking • Press Releases • Qualified Links • High Ranking Sites • Relevant Content
- 65. a production Presented by: ColderICE Transcription Audio MP3 Slideshows Web Series Video’s ROE (return on effort)
- 67. a production Presented by: ColderICE YouTube is your microsite • Group playlist by theme • Add tool tips • Link to internal on site pages • If you got ‘em, post ‘em • Continue to create
- 70. a production Presented by: ColderICE • Orphaned at the age of 7 • Married at 14 • Had first child at 17 • Widowed at 20 • Was losing her hair
- 72. a production Presented by: ColderICE Economy of FREE • Sold door to door • Gave free demonstrations
- 76. a production Presented by: ColderICE • Employed 3,000 • First female to be a self-made millionaire • Marketing technique used by Tuperware & Avon and others
- 78. a production Presented by: ColderICE Social Marketing - Consulting - Training Get a FREE copy at: ColderICE@Facebook.com
Editor's Notes
- The 3 C’s of messaging, it must be clear, concise, communicable. Remember President Obama’s message was simple “CHANGE”
- Social Media tools don’t build businesses
- Social Media tools don’t build businesses
- Photo by Domenica
- Over 300 Video Sharing sites in 12 languages 30 Vides Search engines 44 Social Media Sharing Tools Plus links for Royalty Free Music, Images and Stock Videos