MATERI AJAR I PERANAN PEMASARAN DALAM ABAD 21

Konsep Inti Pemasaran markets Needs, wants, and demand Exchange, transactions, and relationships Value, satisfaction, and quality Product and services

Konsep Inti Pemasaran Target markets and segmentation Marketers and prospects Value and satisfaction Relationships and networks Marketplace, Marketspace, and Metamarket Needs, wants, and demands Product, offering, and brand Exchange and transactions Marketing Channel Supply chain Competition Marketing environment Marketing program

Aplikasi Manajemen Pemasaran Tahap 1. Entrepreneural Marketing Tahap 2 . formulated Marketing Tahap 3 . In trepreneural Marketing

Perbandingan Antara Konsep Penjualan Dan Konsep Pemasaran Pasar target Kebutuhan pelanggan Pemasaran terintegrasi Laba melalui Kepuasan pelanggan b. Konsep pemasaran Titik awal Pusat perhatian sarana tujuan pabrik Produk Penjualan dan Promosi Laba melalui volume penjualan a. Konsep penjualan

Konsep Pelanggan Titik awal Pusat perhatian sarana tujuan Pelanggan individual Kebutuhan dan nilai pelanggan One-to-one marketing integration and value chain Pertumbuhan laba melalui sharing pelanggan, loyalitas, dan nilai seumur hidup