"I Have Innovation" was delivered by Razorfish Strategy executive Joe Crump on April 22, 2009, at the 9th Annual Razorfish Client Summit (#rzcs on Twitter). The presentation you're now reading is a slimmed-down version of the video-rich Keynote overview that Joe actually delivered. For more information, please contact joe.crump@razorfish.com

1. I Hate Innovation

3. No one knows
what it is, really.

4. Is this
innovation?

30. Creativity ≠ Innovation

31. “If you can measure
something, then you have
some control over it.quot;
- Rheticus, 1514-1574

32. Recent Failures

35. Should we give up?

36. “This is a nightmare, which will pass away with the
morning. For the resources of nature and men’s devices
are just as fertile and productive as they were.... But
today we have involved ourselves in a colossal
muddle, having blundered in the control of a delicate
machine, the working of which we do not understand.”
- John Maynard Keynes, 1930

37. Recession Drives Growth
80%
70%
60%
50%
40%
30%
20%
10%
0%
-10%
Delta (Disruptors, Overall)
Sources: Compustat, SEC filings

38. Crisis Raises The Ceiling

39. Who Will Be Tomorrow's Winners?
1991 2001
1980-1982

40. What Makes It Difficult?

41. We Do, Mostly.

42. We Aim Too Low

43. We Measure the
Wrong Things

44. We Use the Wrong Tools

45. We Use The
Wrong Processes

46. We Rely On Advertising
Percentage of homes viewing NBC, CBS, and ABC during primetime

47. Let’s Stop That

48. Stop Making Advertising

49. Start Innovating

50. Razorfish Experience Wheel

51. Experience Planning

52. A Modest Proposal

53. Start Here

54. NNOVATE@RAZORFISH.COM

55. INNOVATE@RAZORFISH.COM
+ 1 Year =
NO MORE PROBLEM

56. See You Next Year
:)
joe.crump@razorfish.com