A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.

1. Social Media Training

2. Social Media Training What are social media? The main social media tools How to use the tools for business (and pleasure) Integrating Social Media into your marketing, sales, business development and customer care teams

3. What are Social Media Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

4. Which means... People who know people talk about things to each other and share interesting gossip. What’s new is.. The overlapping circles Expanding networks of networks Discovering niches Easy access from web, email, phone It’s free

6. The main social media sites For business you need to consider: Linked In www.linkedin.com Twitter www.twitter.com Facebook www.facebook.com Niche sites for your industry Not all are suitable or appropriate

7. Quick Test Visit one of the major sites and search for: Your company Your top two competitors’ The most famous person in your industry Discuss

8. Key engagement concepts Social Actions Like Follow Retweet Blog post Post a comment Rate this Bookmark Recommend Business Actions Click Visit Subscribe Join Register Take a survey Qualify a lead Purchase

9. What to use Social Media for Business development Lead generation, Webinars, Public Relations and Brand Awareness Webinars, virals, product launch Product Development Ideas for new products, research Talent Acquisition reduced agency fees, advertising, pre-selection of candidates, references Employee Communications Fewer emails, group discussions, disaster/recovery planning Shareholder Communications

10. Social Media supports business goals Listen Participate Share Story Generate Buzz Build a community and social network

11. Let’s set up a company page Directory information Personnel Services Recommendations Advanced tools Audiences Ad campaigns / offers Analytics

12. Let’s set up a page Info (directory) Wall Fans Status updates RSS feeds Link back to your website Syndicate

14. Let’s set up an account Choose a name Info (directory) Followers Following Status updates RSS feeds Widget on your website

15. What to remember The social media platforms you choose to use must be used by your business’ target audience be a meaningful place for your brand to connect Remember slide 10

16. Now what? Discussion What should I say How should I say it Rules for ‘engaging’ online Pushy users Trolls

17. Inflexion Sensitive I never said she stole my money – Someone else said it I never said she stole my money – I didn’t ever say it I never said she stole my money – I might have implied it I never said she stole my money – I said someone took it I never said she stole my money – She may have borrowed it I never said she stole my money – It was someone else’s money I never said she stole my money – she didn’t steal money Jim Sterne, Target Marketing

18. Implementing Social Media Some areas to consider before roll-out How will social media impact corporate communications? Sales? What software installations will IT allow? Who will monitor activity? How? Set standards and procedures – what can be said, by whom, when How will you educate / recruit colleagues?

19. Tools for monitoring Everything Postlingwww.postling.com SyncApsehttp://syncapse.com Hubspotwww.hubspot.com Twitter Hootsuitewww.hootsuite.com TweetDeckwww.tweetdeck.com CoTweetwww.cotweet.com Seesmichttp://seesmic.com

20. Other things you can do Measure engagement Advertise using social rules Complaints handling Ask advice Apologise Publish your annual results #b2bchat Thursdays http://twitter.com/b2b_chat

21. Sources of ‘stories’ Social news / aggregators: Friendfeed, Digg, diigo Social Networks: Facebook, Linked In, Twitter User-generated content: Flickr, YouTube, slideshare, blogs RSS = really simple syndication- Feedblitz Learn how to use an RSS reader

22. Questions Feedback Poll Meetup What next?